€¦ · customer-centric marketing, the authors expect increased importance of marketing as a...

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Transcript of €¦ · customer-centric marketing, the authors expect increased importance of marketing as a...

Page 1: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost
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Page 2: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost
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