Multi-Channel Direct Marketing

Multi-Channel Campaign

A Multi-Channel campaign is an on-going personal conversation

engaging targeted prospects while reinforcing your brand identity

Introducing Curtis 1000

•129 years of print and project management expertise

•575+ employees nationwide

•15,000+ customers nationwide

•Three strategically located print, fulfillment and distribution facilities, plus 85+ Taylor companies

•A Taylor Corporation Company •Forbes Private 200 Company•One of the largest digital printers in the world

Curtis 1000 is a leading business marketing communications company that specializes in direct marketing.

CampusWiseWhat is CampusWise?• CampusWise is a division of Curtis 1000 that focuses strictly on the

education industry.

Our purpose• CampusWise delivers innovative communication solutions tailored

for educational institutions. By integrating direct mail campaigns with web-technologies, we provide result driven programs designed to recruit and retain students and to cultivate philanthropic alumni/donor relationships.

• Direct Mail• Personalized Web Pages (PURL’s)• Email campaigns• Animation• Mobile Marketing• Video and audio (TV, radio and webcasts,

podcasts)• Social Networking Sites• Web Sites and Microsites• Landing Pages• Online Giving Page

Direct Channels

Our ApproachTurnkey solution for every stage of the process:

Discovery and planningCreative design and copywritingData Sourcing and ModelingImplementation and productionDistribution and fulfillmentFollow-up and results reporting

Keys to Successful Campaigns

Quality of data PersonalizationDesign & measurement of the campaign Consistency within each campaign part & corporate brandingFrequency of communicationsTesting

• Eye-catching Direct Mail • PURLs to gather interest

information, survey, register for open house, etc.

• Kitting, fulfillment• Follow-up emails, SMS

Text Messaging• Online brochures, view

book, or annual report

Marketing Strategy & Development Services

Experienced ConsultantBranding or Re-BrandingForecasting and Benchmarks - ROIMarketing Plan and Action PlansCampaign Creative DirectionMeasurement

Personalized URLsA Personalized URL is a web address that incorporates the recipient's name. Ex: www.JohnSample.YourDomain.com

Added on a direct mail piece or email campaign as one of the response channels and leads the recipient to a highly targeted landing page.

Xavier UniversityGoal: To gather updated contact information from young AlumniTwo segments: Alumni 1-5 years out and 6-10 years out.Components: 8,000 Postcards & PURLs, eMail.Results: 12% Response Rate

Xavier University Postcard (front)

Xavier University Postcard (back)

Xavier eMail Follow Up to

Non-Responders

eMail Marketing• Electronic communications solutions for organizations across all

industries.

• Curtis 1000 does everything from strategy to design and implementation.

• Emails can be used to communicate with an existing target market or follow ups to prospects.

• Emails are typically a component of a multi-channel direct marketing effort to drive recipients to take further action, i.e. personalized landing pages or a follow up to a direct mail piece.

Examples

Tracking & Reporting Since interaction is conducted online, all respondent activity is captured in real-time by Curtis 1000.

Value-add featureCleaning up your data; Database refreshedBuild on future campaignsTarget prospects more effectively and personalizedCreating a call to action

Types of Reports• PURL Reporting

– Activity Reports– Survey Results – Lead Reports – Pages Visited– Links Clicked– Post-Campaign

Analysis

• Email Reporting– Total emails sent,

bounced back, invalid email addresses

– Total emails opened \ Who and When

– Total clicks per link– Opt outs– Post-Campaign

Analysis

Basic PURL Activity Real-Time Reporting Dashboard

PURL Activity Graph Examples

Animated eCards• An animated greeting that includes images, music, and

storyboard incorporated into a 20-45+ second flash presentation.

• Meant to connect and interact with the audience to achieve higher, more engaged and immediate response.

• Curtis 1000 offers standard templates to completely custom designs, hosting, and eMail delivery.

• Green alternative or in conjunction with a printed greeting to save on cost and accommodate target market communication preferences.

ExamplesCustom:

Templated Holiday eCards:

Click images to view examples

Templated eMail Greetings

Animated Digital Flip Book• Interactive digital publishing

platform for communication pieces, such as brochures, catalogs, newsletters, view books, annual reports, and training materials.

• This is commonly used by organizations that currently distribute communication materials by print only.

• Curtis 1000 will build the flip book, host, track, and report activity.

SMS MessagingA brief automated message sent to a data list of mobile devices. Usually used to target younger markets as an additional channel to

keep them engaged.

• Used for events, promotions, sweepstakes, or communicating other information.

• Best practices and guidelines must be followed to ensure the target audience has properly opted in to receive SMS messages.

• Typically a component of a multi-channel direct marketing effort.

• Reporting available to show total # messages sent, delivered, failed and reasons, and opt outs.

2D QR Barcodes• A graphical image that stores information, such as contact information or

website URL.• Accessed through various mobile devices, designer codes are available

as well.• Available for advertising, direct marketing, and promotional items.• Curtis 1000 will generate, program, and host codes. Reporting available

to show # of scans, geographical locations, and devices used, plus more.

Microsoft Tags QR Codes

Mobile Applications and Mobile Design• Internet applications that run on SmartPhones and tablets.

• Used as a tool to communicate to target audiences more effectively, gain insight through tracking, and stay ahead of changing trends in the market place.

•Curtis 1000 offers custom designed applications for iPhone ™ and Android ™

Click image to view demo