CurryOutCurryOut

Sheeba BhadrashettiSheeba Bhadrashetti

Hussein ElKhatibHussein ElKhatib

Bassel Abi FarajBassel Abi Faraj

MissionMission

CurryOut’s mission is to provide the CurryOut’s mission is to provide the customer the finest Indian meal and customer the finest Indian meal and dining experience. dining experience.

Goals/objectivesGoals/objectives GoalsGoals

Profitable resturantProfitable resturant Customer approvalCustomer approval Premier Indian restaurant Premier Indian restaurant

ObjectivesObjectives 420k 1420k 1stst year, half million 2 year, half million 2ndnd year year Cost less than 300k 1Cost less than 300k 1stst year, 400k 2 year, 400k 2ndnd

yearyear 20% gross profit20% gross profit Increase in customer base 10% annuallyIncrease in customer base 10% annually

Key Success FactorsKey Success Factors

Concentration and emphasis on Concentration and emphasis on customer satisfactioncustomer satisfaction

Dine-in, drive through, and carry outDine-in, drive through, and carry out Well-trained staffWell-trained staff

Value PropositionValue Proposition

Affordable and accessible menu items Affordable and accessible menu items are offered and a destination of are offered and a destination of choice taste, as measured by their choice taste, as measured by their inherently natural value, at an inherently natural value, at an affordable price that will encourage affordable price that will encourage regular visits.regular visits.

Situational AnalysisSituational Analysis

Market OverviewMarket Overview

Estimated $558 billion in sales in 2008Estimated $558 billion in sales in 2008 Food away from home a necessary Food away from home a necessary

convenienceconvenience Limited service restaurants 41% of all Limited service restaurants 41% of all

restaurants salesrestaurants sales ““fast casual” restaurant—between quick fast casual” restaurant—between quick

service and full service service and full service Indian population in MinnesotaIndian population in Minnesota

Product OverviewProduct Overview

CurryOut emphasis on customer CurryOut emphasis on customer loyalty, exceptional service, and loyalty, exceptional service, and popular menupopular menu

Restaurant growth annual rate of Restaurant growth annual rate of 7.3% over the next 5 years7.3% over the next 5 years

Minneapolis/St. Paul will experience Minneapolis/St. Paul will experience growth rate above national averagegrowth rate above national average

Competitive ReviewCompetitive Review

Relationship with food exports in IndiaRelationship with food exports in India No direct competitors for this type of No direct competitors for this type of

businessbusiness Indirect competitors include Indian Indirect competitors include Indian

restaurants, as wells fast food restaurants, as wells fast food restaurantsrestaurants

Price between $5-7Price between $5-7 Competitive edgeCompetitive edge

Market DemographicsMarket Demographics

GeographicGeographic Target populationTarget population

DemographicsDemographics Young professionalsYoung professionals

Behavior factorsBehavior factors Affordability, flavor, Affordability, flavor, health factorshealth factors

Market Needs/ TrendsMarket Needs/ Trends

Market NeedsMarket Needs SelectionSelection AccessibilityAccessibility ServiceService Competitive pricingCompetitive pricing

Market trendsMarket trends Food QualityFood Quality SelectionSelection Health Consciousness Health Consciousness

SWOT AnalysisSWOT Analysis

StrengthsStrengths Healthy food optionsHealthy food options

WeaknessWeakness Limited funding for initial implementation Limited funding for initial implementation

OpportunitiesOpportunities Increasing sales opportunitiesIncreasing sales opportunities

ThreatsThreats Restrictive dutiesRestrictive duties

CompetitionCompetition

National CompetitionNational Competition McDonalds, Burger King, Taco BellMcDonalds, Burger King, Taco Bell

Local CompetitionLocal Competition Restaurant ARestaurant A Restaurant BRestaurant B Restaurant CRestaurant C

Growth and Share AnalysisGrowth and Share Analysiscompetitorcompetitor price price Growth Growth

raterateMarket Market ShareShare

Restaurant Restaurant AA

$16$16 7%7% 14%14%

Restaurant Restaurant BB

$8$8 6%6% 12%12%

Restaurant Restaurant CC

$14$14 7%7% 13%13%

AverageAverage $12.$12.66

6.5%6.5% 13%13%

TotalTotal $38$38 19.5%19.5% 39%39%

Critical IssuesCritical Issues

Continue to make moderate fiscal Continue to make moderate fiscal approachapproach

Expansion at a reasonable rateExpansion at a reasonable rate

Continue to build brand awarenessContinue to build brand awareness

Marketing StrategyMarketing Strategy

Marketing ObjectivesMarketing Objectives

Maintain positive steady growthMaintain positive steady growth

Generate at least $55,000/moGenerate at least $55,000/mo

New customers turn into long term New customers turn into long term customerscustomers

Financial ObjectivesFinancial Objectives

Double digit growth rate for each Double digit growth rate for each yearyear

Continue to decrease variable costsContinue to decrease variable costs

Target MarketingTarget Marketing

Segmented into four target Segmented into four target populations populations IndividualsIndividuals FamiliesFamilies Take-Out Take-Out Drive throughDrive through

Those with disposable incomeThose with disposable income

Marketing MixMarketing Mix

ProductProduct Indian FoodIndian Food

PricePrice $5-$7$5-$7

DistributionDistribution Dine in, carry out, or drive throughDine in, carry out, or drive through

Advertising PromotionAdvertising Promotion Inserts in local newspapers, sampling, specialsInserts in local newspapers, sampling, specials

Marketing ResearchMarketing Research

Marketing Tactical PlanMarketing Tactical Plan

Financials, Budgets Financials, Budgets & Forecasts& Forecasts

Total RequirementTotal Requirement $ 144,000$ 144,000

Cash FinancingCash Financing $ 56,000$ 56,000 Debt FinancingDebt Financing $ 88,000$ 88,000

Financials, Budgets Financials, Budgets & Forecasts& Forecasts

General Assumptions

FY 2008 FY 2009 FY 2010

Plan Month 1 2 3

Current Interest Rate 12% 12% 12%

Long term Interest Rate 7.50% 7.50% 7.50%

Tax Rate 25% 25.50% 26%

Tax 25% 25.50% 26%

Financials, Budgets Financials, Budgets & Forecasts& Forecasts

5 Year Revenue Projection (in thousands of $s)

Financials, Budgets Financials, Budgets & Forecasts& Forecasts

Expnese Allocation

Payroll

Sale, Mkt &AdvDepreciation

Equipment

utilities

Insurance

Rent

payroll taxes

COGS

Financials, Budgets Financials, Budgets & Forecasts& Forecasts

Financials, Budgets Financials, Budgets & Forecasts& Forecasts

5 Year Net Profit Projection

Financials, Budgets Financials, Budgets & Forecasts& Forecasts

Highlights

-

100,000

200,000

300,000

400,000

500,000

600,000

700,000

FY2008

FY2009

FY2010

FY2011

FY2012

Sales

Gross Margin

Net Profit