Technology Adoption Pack Presented By: Bassel Zoueiter Date: May 8, 2012.
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Technology Adoption Pack www.exceedgulf. com Presented By: Bassel Zoueiter Date: May 8, 2012
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Transcript of Technology Adoption Pack Presented By: Bassel Zoueiter Date: May 8, 2012.
Technology Adoption Packwww.exceedgulf.com
Presented By: Bassel ZoueiterDate: May 8, 2012
2
Agenda
About UsTAP BackgroundMarket ChallengeTAP OverviewTAP StructureTAP ProcessTAP CoverageTAP DeliverablesTAP OptionsTAP TeamSuccess Story
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
3
About Us
Exceed Business Associates (EBA) is a division under Exceed IT Services & TrainingEBA provides marketing services to our customers across the GCCEBA assists organizations in focusing their efforts at managing results instead of managing operations
• To provide superior marketing solutions to our customers across the Middle East and ensure the success of every implementation and marketing strategy we manage
Our Vision
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
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Our Team
EBA is supported by a team of senior level marketing associates that develops winning marketing strategies
Marketing Team
Research & Development Team
Design Team
Business Development Team
Sales Team
Planning Team
Operations Team
Project Management Team
Quality Assurance Team
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
5
Our Edge
Our PeopleWe have senior level marketing specialists ready to develop challenging assignments and serve big ideas
Our ApproachWe get deeply involved with customers through attention detail, initiatives & receptiveness
Our ProcessWe use proven marketing methodologies to deliver projects on time, on budget & on target
Our ResultsWe guarantee an increase ROI and while creating a competitive advantage
Specialization is the key to mastering the services we offer
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
6
Our Services
The talent our associates possess and the expertise that we retain as an organization allow us to channel all our power in the market to offer the following services
Marketing Strategy Services
Brand Development
Services
Public Relations Services
Marketing Outsourcing
Services
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
7
Our Services
Marketing Strategy Services
• Marketing consultation• Marketing research & analysis• Marketing strategy formulation• Marketing mix implementation
Brand Development Services
• Brand creation/enrichment• Brand strategy formulation• Brand identity design• Brand positioning analysis• Brand concept/theme development• Brand tagline development
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
8
Our Services
Public Relations Services
• Media cover management• Press release manage• Social media management• Online presence management• Blog management
Marketing Outsourcing Services
• Long-term outsourcing• Campaign based outsourcing• Marketing specialists outsourcing
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
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TAP Background
Over 10 years experience in
the IT field within the GCC
region
Found repetition in
the challenges our customers
face
Identified a gap between the
implementation and usage of
technologies by our customers
Found extensive amount of wasted
investments by our customers in
implemented technologies
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
10
Market Challenge
Poor technology adoption rate by employees Low level utilization of these technologiesMinimal business value of deployed technologiesLow ROI due to lack of technology impact on organizations
“Gap between business & IT”
“Resistance to change”
“No business value”
“IT budget cuts”
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
11
TAP Overview
TAP is a unique marketing service pack that empowers companies as they deploy latest technologies internally in their organizationsTAP enables companies to have the peace of mind knowing that they will achieve the expectations they have set in the technologies being implemented
TAP encourages employees to
use the technologies properly & efficiently
TAP allows companies to
take full advantage of the IT solutions they
deploy
TAP guarantees that all efforts the company is spending in IT
are reaping results
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
12
TAP Structure
TAP is structured for 3 main segmentations and under 3 stages:
General Employees • Creating awareness to employees
in order to urge them to use the deployed technologies
Management Staff
• Showcasing to management how to create business value through the usage of the launched technologies
IT Staff• Highlighting the IT Department
achievement as well as enriching their knowledge
Pre-Launch Phase
Launch Phase
Post-Launch Phase
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
13
TAP Process
Create an identity for technology• Develop a logo,
color theme, branding, and slogan for the deployed technologies
Create awareness internally• Communicate the
technology message to the end-users in an understandable way through the use of marketing & promotional material
Urge employees to adopt technologies• Create a culture
of curiosity & interest and encourage employees to voice their comments & questions to the provided on-ground specialists
Enable usage of all benefits & features• Highlight the
technologies benefits & features through informative & meaningful marketing tools
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
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TAP Process
Move employees to the new methods• Impose the usage
of the new methods through procedures of enforcing the technology usage
Train IT department on technologies• Enrich IT team’s
technical knowledge for to support advanced functionalities and train champion players
Unfold the achievements of the IT department• Publicize IT
achievements internally and showcase it externally
Create visibility on the technology usage• Generate visibility
report that contains comparison charts and data analysis
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
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TAP Deliverables
Marketing analysis report
Marketing campaign
Slogan, color theme, branding,
and logo
Technology launch event
Event invitation e-shots & physical
cards
Announcement e-shots &
educational emails
Marketing & promotional
material
On-ground promoters &
specialists
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
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TAP Deliverables
End-user awareness &
training sessions
IT Department technical training
sessions
Management adoption
enforcement training sessions
Launch coverage article in Exceed e-
newsletterMicrosoft case
study*Outsourced
product specialists**
End-user surveys & employee
feedbackVisibility report on technology usage
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
*After getting approval from Microsoft**Outsourced specialist charged separately
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TAP Options
Based on your budget, nature of your internal environment, and corporate framework you can choose one of the following options:
TAP Light TAP Comprehensive TAP Customized
• Basic coverage in your organization to kick-start the adoption of deployed technologies
• Focuses on end-user awareness
• Spreads awareness by utilizing digital marketing initiatives
• Full coverage in your organization to ensure maximum adoption of deployed technologies
• Focuses on top management, department heads, IT Department, and end-users
• Spreads awareness by utilizing digital and printed marketing material
• Customize the services covered based on your expectations and your desired outcome.
• Tailor it to the specific needs you have and extends focus on the areas in need
• Pick the marketing initiatives to be used and the way to deploy it in your organization
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
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TAP Specialists
In addition to your internal team, with TAP you will be adding a full force of professional marketing specialists from Exceed that will work with you hand in hand to enrich your IT workforce and cover the entire lifecycle of launching the technologies end-to-end
Marketing
Design
Communications
R&D
QA
Exceed Customer
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
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Success Story
Achieved 85% adoption rate Covered 400 employeesFull awareness campaignComprehensive marketingCreated unique identityIncreased technology ROIAligned business with ITShowcased business valueFurther IT projects
Who are we?
What do we do?
What’s it all about?
What’s in it for you?
What are your options?
Who is doing the work?
What are our references?
How does it work?
How can we help?
How did TAP start?
Ready to TAP?
