CultureMap Media Kit

RESTAURANT + BARS ARTS ENTERTAINMENT SOCIETY FASHION REAL ESTATE HOME + DESIGN

THE LARGEST DIGITAL LIFESTYLE BRAND IN TEXASAUSTIN | DALLAS | HOUSTON

2015 CULTUREMAP MEDIA KIT


WE’RE A DAILY RESOURCE.Our editorial teams in Austin, Dallas and Houston deliver consumers the very best in local intelligence, tools and services every day.

WE REACH THE MOST INFLUENTIAL PEOPLE IN TEXAS.CultureMap readers are thought-leaders and tastemakers who set trends and agendas in their city.

WE DELIVER MARKETERS INNOVATIVE OPPORTUNITIES.From display advertising to branded content to special events, CultureMap offers powerful custom marketing solutions.

CULTUREMAP IS A NETWORK OF LOCAL LIFESTYLE SITES DELIVERING 24/7 NEWS AND RECOMMENDATIONS TO 1,950,000+ UNIQUE USERS EVERY MONTH.

WHO WE ARE


49%HHI $100,000+

REACH THE MOST INFLUENTIAL PEOPLE IN TEXAS

THE CULTUREMAP READERAFFLUENT & CONNECTED // THOUGHT LEADERS & TASTEMAKERS

113,000 FACEBOOK FANS

114,000 TWITTER FOLLOWERS

1,950,000+ UNIQUE VISITORS / MONTH

3,650,000 PAGEVIEWS / MONTH

67%FEMALE

53%OF USERS VISIT

THE SITE EVERYDAY

A GROWING AUDIENCE

INSPIRING ACTION

DEMOGRAPHICS

A MUST READ

33% MALE

81%DINED IN ARESTAURANT AFTERREADING ABOUT ITON CULTUREMAP

72%ATTENDED ANEVENT AFTERREADING ABOUT IT ON CULTUREMAP

72%VISIT AN ADVERTISER’S WEBSITE OR STOREFRONT AFTER SEEING THEIR ADS ON CULTUREMAP

OUR AUDIENCE

78% 22 - 49 YEARS OLD

80%COLLEGE GRADUATES


TRENDING TOPICS2015 EDITORIAL SPECIAL SERIES CALENDAR

JANUARY

New Beginnings

FEBRUARY

Wonderful Weddings: The Ultimate Wedding

Planning Guide

MARCH

The Best of Everything

APRIL

Sustainable Living

MAY

Texas Traveler

JUNE

Real Estate Confidential

JULY

Focus on Education

AUGUST

State of the Arts

SEPTEMBER

Fall for Fashion + Live coverage of

New York Fashion Week

OCTOBER

Comforts of Home

NOVEMBER

Good Eats + Thanksgiving Dining Guide

DECEMBER

Holiday Entertaining and Gift Guide

ORIGINAL CONTENT


COMMAND ATTENTION DISPLAY AND MOBILE ADVERTISING

REAL ROI ECOMMERCE & AFFILIATE MARKETING

GO DIRECT EMAIL MARKETING

TELL YOUR STORY BRANDED CONTENT

THE CULTUREMAP PLATFORMDELIVERING 360 DEGREE INTEGRATION

JOIN THE CONVERSATION SOCIAL MEDIA MARKETING

INSIDER ACCESS SIGNATURE EVENTS

WHY DIGITAL?


RUN OF SITESelect from flexible share of voice and impression options that best fit your marketing objectives and budget.

Level One: Anchor (2x the exposure of Level Two)

Level Two: Premium (2x the exposure of Level Three)

Level Three: Standard

HOMEPAGE

COMMAND ATTENTION

DISPLAY ADVERTISING

OUR PRODUCTS

SECTION FRONT ARTICLE PAGE

728x90

300x250

300x600

OR

728x90

728x90

300x250

300x600

OR

300x250

300x600

OR


EXCLUSIVE CATEGORY SPONSORSHIPAlign your advertising with targeted editorial content.

100% share of voiceCategories Available: Arts Entertainment Restaurant + Bars City Life Society Real Estate Innovation Fashion Home + Design Travel

Category Navigation Rollover: 300x250 banner

Category Section Front: 1220x50 banner, optional expandable to 1220x500

Category Article Pages: 1220x50 banner, optional expandable to 1220x500

COMMAND ATTENTION

DISPLAY ADVERTISING

OUR PRODUCTS

CATEGORY NAVIGATION

CATEGORY SECTION FRONT

CATEGORY ARTICLE PAGE

300x250

1220x50

1220x500

1220x50

1220x500


MAXIMUM EXPOSURE PACKAGE: HOMEPAGE MARQUEE + FOOTERIdeal for new store openings, product launches, major promotions and events.

100% share of voiceHomepage: 1220x50 banner, optional expandable to 1220x500Every Page Site-Wide: 300x40

COMMAND ATTENTION

DISPLAY ADVERTISING

OUR PRODUCTS

HOMEPAGE

1220x50

1220x500

300x40


COMMAND ATTENTION

DISPLAY ADVERTISING

300x250

300x250

MOBILEOur readers are on the move. Go where they go with CultureMap mobile.

20% share of voiceEvery Page of Mobile Optimized Site: 300x250

OUR PRODUCTS


PROMO ALERTSDeliver your marketing message through CultureMap’s powerful email and social media marketing channels.

Email: Opt-in email list for partner promotions. Ideal for special offers, ticket sales and event announcements.Social: Facebook and Twitter postEvery Page Site-Wide: 24-hour period

GO DIRECT

EMAIL ADVERTISING

110,000+ AUSTIN

94,000+ DALLAS

175,000+ HOUSTON

PROMO ALERT REACH

OUR PRODUCTS

FACEBOOK

EMAIL SITE-WIDE

TWITTER


GO DIRECT

EMAIL ADVERTISING

530x70

530x70

300x250

DAILY DIGESTEmbed your brand in the Daily Digest, a morning must-read featuring the top headlines and events for the day. Distributed to an opt-in list of CultureMap Insiders.

EXCLUSIVE DIGEST SPONSORSHIP (includes all three ad units)Top: 530x70 Middle: 300x250 Bottom: 530x70

SINGLE AD UNITSTop Digest: 530x70 Middle Digest: 300x250 Bottom Digest: 530x70

OUR PRODUCTS


TELL YOUR STORY

BRANDED CONTENTSERIES MODULE

SERIES LANDING PAGE

728x90

300x250

300x600

OR

SERIES ARTICLES

LOGO

728x90

300x250

300x600

OR

EDITORIAL SPECIAL SERIESEvery month, CultureMap’s editorial team explores trending topics with our Special Editorial Series. Be the exclusive sponsor of these topical collections of columns, stories, essays and service pieces. From food to fashion to the finer things in life, you can own this compelling content.

EXCLUSIVE SPONSOR100% share of voice Every Page Site-Wide: Logo in module and global navigation Series Landing Page: 728x90, 300x250, 300x600 Series Articles: 728x90, 300x250, 300x600 Homepage Ad Unit: 728x90

SHARED SPONSOR (max four)Series Landing Page: 728x90, 300x250, 300x600Series Articles: 728x90, 300x250, 300x600Homepage Ad Unit: 728x90

OUR PRODUCTS


TELL YOUR STORY

BRANDED CONTENTSERIES MODULE

SERIES LANDING PAGE

SERIES ARTICLES

PROMOTED SERIESWe help brands reach their target customer by creating original, high-quality, engaging content that is woven into the CultureMap platform. Over a month, leverage four articles or photo essays to tell our users your story. Promoted series packages are customizable to best fit your marketing needs and objectives. Plus, articles are featured on the homepage, search-optimized and permanently archived on CultureMap.

100% share of voiceEvery Page Site-Wide: Branded module promoting the three most recent articles

Series Landing Page: 728x90, 300x250, 300x600Series Articles: 728x90, 300x250, 300x600, 468x60 (optional)Homepage: Articles are featured in appropriate category and branded module promoting the three most recent articlesDaily Digest: All articles appear in the Daily Digest

OUR PRODUCTS


JOIN THE CONVERSATION

SOCIAL MEDIA MARKETING

113,000 FACEBOOK FANS

114,000 TWITTER FOLLOWERS

TURN UP THE VOLUMECUSTOM CONTESTS AND PROMOTIONSLeverage CultureMap’s robust social media following to spread the word about your upcoming events and promotions. Through ticket giveaways, polling and register-to-win contests, CultureMap delivers an increase in social lift and sales.

OUR PRODUCTS


INSIDER ACCESS

SIGNATURE EVENTS

MAKING BRANDS LARGER THAN LIFEDrive lead generation, social conversations and viral buzz about your brand.

From food to music to philanthropy, CultureMap’s signature events attract a crowd with an exclusive “it” factor. If you want intimate access to trendsetters and tastemakers, we should talk.

Need help planning your own event? Tap into CultureMap’s expert events team to launch a new product or celebrate a milestone. We’re pros at concepting and executing events that will have the whole town talking.

OUR PRODUCTS


3 6 9 12 3 6 9 12 MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS MONTHS

AD RATES

THE DETAILS

LEVEL 1: ANCHOR MONTH $8,625 $8,195 $7,760 $7,330 $5,175 $4,900 $4,650 $4,400 LEVEL 2: PREMIUM MONTH $4,025 $3,850 $3,675 $3,500 $2,600 $2,475 $2,350 $2,225 LEVEL 3: STANDARD MONTH $1,725 $1,650 $1,575 $1,500 $1,295 $1,225 $1,150 $1,100 CATEGORY SPONSORSHIP MONTH $4,450 $4,275 $4,100 $3,925 $1,900 $1,800 $1,725 $1,625 MARQUEE STRIP + FOOTER WEEK $3,250 n/a n/a n/a $2,650 n/a n/a n/a

PROMO ALERT EACH $995 n/a n/a n/a $995 n/a n/a n/a DAILY DIGEST - EXCLUSIVE WEEK $950 n/a n/a n/a $950 n/a n/a n/a DAILY DIGEST - SINGLE AD WEEK $450 n/a n/a n/a $450 n/a n/a n/a

EDITORIAL SPECIAL SERIES - EXCLUSIVE MONTH $8,850 n/a n/a n/a $6,300 n/a n/a n/a EDITORIAL SPECIAL SERIES - SHARED MONTH $3,250 n/a n/a n/a $2,250 n/a n/a n/a STYLE FILE / STREET SCENE MONTH $4,950 $4,700 $4,450 $4,200 $3,200 $3,050 $2,875 $2,725 EVENT CALENDAR MONTH $3,950 $3,755 $3,550 $3,350 $2,550 $2,425 $2,300 $2,175 CULTUREMAP MOBILE MONTH $2,950 $2,800 $2,650 $2,500 $1,850 $1,750 $1,660 $1,575

PROMOTED SERIES MONTH $9,850 n/a n/a n/a $6,850 n/a n/a n/a SOCIAL MEDIA MARKETING MONTH CALL FOR CUSTOM QUOTE CALL FOR CUSTOM QUOTE REAL ESTATE SHOWCASE MONTH n/a $3,795 n/a $3,450 n/a $1,750 n/a $1,575

DISPLAY ADVERTISING

EMAIL MARKETING

SPONSORSHIP

TELL YOUR STORY

HOUSTON OR DALLAS AUSTIN


ALL AD UNITS• .Jpg, .gif or Flash files accepted• Animation limit is 30 seconds• Flash ads must support

ClickTAG and include an additional static ad

• Rich Media must have prior approval from Sales Manager

• All image files must be 72 dpi (resolution) and in RGB color mode

• ANY ad with a white or light background MUST have a dark border

PROMOTED SERIES

AD TYPE AD SIZE FILE SIZE

LEADERBOARD 728X90 40KHALF PAGE 300X600 60K BANNER 300X250 40K

CATEGORY SPONSORSHIP

AD TYPE AD SIZE FILE SIZEMEDIUM RECTANGLE 300X250 40KMARQUEE 1220X50 60K (1220X500 EXPANDABLE)* LOGO VECTOR FILE

HOMEPAGE MARQUEE + FOOTER

AD TYPE AD SIZE FILE SIZEMARQUEE 1220X50 60K (1220X500 EXPANDABLE)* FOOTER 300X40 (STATIC) 40K MOBILE 300X50 (STATIC) 40K

AD SPECIFICATIONS

THE DETAILS

DISPLAY ADVERTISING - ALL THREE LEVELS


LEADERBOARD 728X90 40KHALF PAGE 300X600 60K MEDIUM RECTANGLE 300X250 40K

EDITORIAL SPECIAL SERIES


LEADERBOARD 728X90 40KHALF PAGE 300X600 60K LOGO VECTOR FILE

PROMO ALERT (see page 19 for specs)AD TYPE AD SIZE FILE SIZE

IMAGE 530X300 60K

DAILY DIGEST (jpeg or png files only)AD TYPE AD SIZE FILE SIZE

TOP 530X70 40KMIDDLE 300X250 40KBOTTOM 530X70 40K

728x90

300x600530x70

300x250

300x50

300x40

1220x50

1220x500

*See page 19 for Flash Ads Checklist


PROMO ALERTS SPECS & GUIDELINES

THE DETAILS

532x70

532x70

200x45

300 x 250

530X300

Note: Please submit Promo Alert text in a Microsoft Word document.

Email Blast• Title: 60 characters or less. This will be the subject and headline for your alert. All subject lines will

begin with “Promo Alert:”.• Image: 530x300 .png or .jpg format.• Call To Action: You can specify what verbiage you would like to use on the call to action button.

Examples: Learn More, Buy Tickets, Get More Info, etc.• Body Copy: 300 words or less, plus the URL.• Optional: Who, What, When, Where, etc. sections at the bottom of the email.

CultureMap Facebook and Twitter• Provide a short message that gives readers the basic details, the “who, what, when, and where” of your

event or promotion. All text will have the words “Promo Alert” before your message.• Message is limited to 110 characters including the words “Promo Alert,” spaces and the URL.

Example: Promo Alert: Arianna Huffington@ Wortham Sept.15 for new book “Third World America”. Click here for ticket info. http://cultre.mp/c5jhUB

WebsiteMessage will be defaulted to your title, unless otherwise specified. This message will have a 24-hour lifespan on the site.

EMAIL BLAST

WEBSITE


FLASH ADS CHECKLIST

THE DETAILS

Specs for Flash Ads • Flash ads (.swf files only)

• ClickTAG implementation on all files• URL • One back-up .jpg • File size under 1MB• If ads have a white or light background, a dark

border is required• CultureMap supports Action Script 1-3 and Flash

versions up to Flash 10.1

Proper clickTAG ImplementationThe clickTAG variable is an industry-standard method of tracking Flash creative clicks; it allows Google to register where an ad was displayed when it was clicked on. Problems with Flash creatives may result from an incorrect clickTAG implementation. To troubleshoot this implementation, make sure that:

• The advertiser has inserted the clickTAG in the .fla file before converting it to the .swf file that is uploaded in DFP Small Business.

• The clickTAG variable is properly implemented in the action of the button. In the getURL() function of the action, make sure to specify the clickthrough URL as clickTAG and the target window as “_blank”. For example: getURL(clickTAG,”_blank”);. The ad server will only recognize the standard casing of

“clickTAG” for the variable name (not “ClickTag” or “clicktag”, for example).

• You’ve specified the clickthrough URL within DoubleClick for Publishers.

• You can review more detailed documentation for clickTAG implementations at www.adobe.com/resources/richmedia/tracking/designers_guide.

Flash functionality• The ActionScript with clickTAG is associated with

the button that the user clicks, and not with any other button.

• The button associated with the ActionScript that contains the clickTAG is on the top-most layer through the timeline.

• The button associated with the ActionScript that contains the clickTAG is extended throughout the entire frame and is applied to all existing frames.

ActionScript 3Adobe has not yet set a standard for how to code buttons in ActionScript 3, so ActionScript 3 clickTAGs are not guaranteed to work in every situation. For examples, see http://creative-repository.appspot.com/.

CultureMap Media Kit

Marketing

Transcript of CultureMap Media Kit