Cuisine concierge
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Transcript of Cuisine concierge
Shopping Lists “on the fly”• Meal Plan: suggests meals based on user lifestyle • Generates shopping list• Curated Diets: Health | Ethnic | Occasion• Comparative Pricing: basket prices across local stores• Targeted advertising & incremental sales
Features & Revenue Model
Revenue Model• Advertising from Grocery Chains• In-App purchases of Curated Diets & Specialty Cookbooks• Percentage of revenue from coupon & location based sales made
through the app
Cuisine Conciérge Feature List
Cuisne Concierge
Calendar My Shopping List
Compare Basket
Browse at Default Store
My Meals
Curated Diets
Weight Watchers
Men's Fitness
Ethnic / Specialty Recipes
Chinese IndianMartha
Stewarts Recipe Books
Lifestyle Food
Vegetarian Romantic Dinner
Picnic / Holiday
Why Mobile App?
• Target Demographic: Urban 18-35 yr. olds
– Young Professionals
– Disposable Income
• Convenience
– Do not plan their grocery shopping
– On the go meal-planning
– Value location-based services
– Comfortable sharing information
Why iOS?
Preferred Lead Platform–App Discovery– Learning Curve–Cost & Revenue
Potential
Key Relationships• Grocery Stores
– Eye-balls on their product mix– Brand & Store Loyalty– Incremental sales to customers– Analytics: which strategy transmutes to sales? (future)
• Curated Guides:– Weight Watchers / Men’s Health etc.– Nutritionists
• Other Apps:– Location based services (Apple/Google maps)
Value Proposition
• To the User:– Convenience– Lifestyle Goals– Price Comparison
• Grocery Chains:– Targeted advertisement– Analytics based on aggregate user data (future)– Incremental sales of products
Lucy's Having Lasagna
App Populates her shopping
list
App analyses complimentar
y items
App creates a coupon for
Garlic Bread
Lucy is incentivized to
buy Garlic Bread
Thank You!- Questions -
Tablets Nearly as Important as Smartphones% of App-Makers developing for each screen
iOS has Highest Return from in-App Purchases