CTD445E CONSULTING: HOW TO

BUILD, MARKET, & MANAGE YOUR PRACTICE

Course OverviewSpring Term 2011

Marylhurst University Cora Lonning

Course Learning Outcomes Differentiate between outsourcing models. Apply decision-making process to contract. Create value proposition. Create business strategy w/crucial success

factors. Articulate ROI of services/product Utilize common contracts/tools of consulting

What To Expect..

The following presentation will outline what will be presented and why…

Course Path

The How

The Who

The Why

The WhatOutsourcing

ModelsWeek 2

Decision Processing

Week 3

Value Propositions

Week 4

Business StrategyWeek 5-6

ROIWeek 7

Tools & Forms

Weeks 8 & 9

Outsourcing Models

Before jumping right into

looking at oneself as a

consultant, this course will look

at the role consultants play in

the marketplace. What creates

the need for this role? What

are the different relationships

that exist between consultants

and organizations?

Decision Process

An important part of being an internal or external

consultant is understanding the reasons that

determine whether or not to outsource; and which

consultant to choose.

Value PropositionA consultant being passion about their idea or product is not always enough…

If a consultant would like to be reimbursed for this idea or product, then the marketplace will need to see the value in it.

The better the consultant is at articulating that value AND aligning it with a market need, the more valuable the product/service.

The Business Strategy

In this course we will dive right into the strategy of consulting; who, why, how, what.

Return On Investment (ROI)Not the favorite topic of “people” people, yet, a real

part of life as a consultant and business

professional. Now, more than ever, decision-

makers want to know what the return on their

investment (ROI) is. The ability to provide this and

articulate it in a language the business customer

can understand is a crucial part of being in

business.

Tools & Forms

This class will provide the opportunity to utilize contracts

and other common tools of the consulting industry. The

course text, The Consultant’s Toolkit, is an invaluable

resource for tools of the trade.

Application…

Of course, what good would the learning be if we were not able

to apply our learning?

Throughout the course we will be looking at actual case studies

with the text, Building A Successful Consulting Practice.

Additionally students will have the opportunity to create real or

mock products/services to apply the concepts.

Course Summary

What might we hope to gain from taking this course? How will we transfer the skills?

•Insight to consulting practices•Tools of the trade•Business strategies•Increased clarity if consulting is a path

Gain

•Case study centered•Application intensiveClass

Overview

•Will have answered some questions•Will look at consulting with new insight•May have new insight to own

ideas/potential

Skill Transfer

Questions? Please post your thoughts, comments, and questions in the week 1 discussion board!!