CSR Report 2011 - Hitachi Solutions · ISO 26000 (international guidance on social responsibility)...
Transcript of CSR Report 2011 - Hitachi Solutions · ISO 26000 (international guidance on social responsibility)...
CSR Report 2011
4-12-7, Higashishinagawa, Shinagawa-ku, Tokyo 140-0002, JapanPhone: +81-3-5780-2111http://www.hitachi-solutions.co.jp/
Inquiries:CSR Promotion Department Corporate Communications Division Phone: +81-3-5780-6450Fax: +81-3-5780-6455
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Hitachi Solutions: Vision
Pathways to new frontiers; Unique StrengthsHitachi Solutions will develop new solutions and business models by working together
with our customers; through businesses that deliver social innovation and that are based
on dependable technologies. We will leverage all our strengths, from global ideas that
transcend national and cultural boundaries, and our ability to execute solutions together
with the overall strength of the Hitachi Group—opening a door to a new era.
Scope of the Report
n Organizations covered:Hitachi Solutions, Ltd. (Affiliated companies included in part)
n Period covered:April 1, 2010 to March 31, 2011
(Activities conducted before or after this period may be included in part)
n Reference guidelines:Environmental Reporting Guidelines (fiscal year 2007 version)
(Ministry of the Environment)
Sustainability Reporting Guidelines 2006 (Global Reporting Initiative)
ISO 26000 (international guidance on social responsibility)
n Publication schedule:November 2011 (the next issue is scheduled for publication in November 2012)
n Department responsible for publication:CSR Promotion Department
Corporate Communications Division
Hitachi Solutions, Ltd.
* Company names used before the corporate merger are abbreviated in the following way: Hitachi Software Engineering Co., Ltd.: Hitachi Soft Hitachi Systems & Services, Ltd.: Hitachi Systems
* GeoPDF is a trademark or registered trademark of TerraGo Technologies, Inc. in the US and other countries.
* StarBoard is a registered trademark of Hitachi Solutions.
* Other company names and product names are the registered trademarks and/or trademarks of the respective companies.
C O N T E N T S
Hitachi Solutions: Corporate Principle P04
Hitachi Solutions: Company Profile P06
Top Message P08
We contribute to the establishment of a sustainable society by providing solutions to various social issues
Stakeholder Discussion P10
What we can do to address social issues
Our Response to the Great Earthquake andTsunami of March 2011 P15
Hitachi Solutions CSR Summary 2010 P16
Various issues facing society × Hitachi Solutions P22No. 1 Education × Interactive whiteboards can support equal
opportunity for education and bring peace to everyone
No. 2 Climate Change × Using IT systems to launch green manufacturing
No. 3 Safety and Security × Information technologies make important information more accessible and meaningful
No. 4 Diversity × Diverse people and values make the company strong
Environmental Report P32
Third-party Review P34
CSR Communication P35
* Hitachi Solutions’ StarBoard® is an interactive whiteboard on which a computer screen display can be projected. Users can also write on the board and operate the computer by touching it.
Hitachi Solutions: Corporate Principleppppttaacc SSoo uutt oo ss CCoo oo aattee cc eeii nn :: rr rr PPrriinn ii llii llHHii hhii ii ii :: ii ii
For Hitachi Solutions, CSR means exactly what is stated in our Corporate Principle. CSR is the promises we make to our customers and local communities. As a solution provider that supports information infrastructure, we recognize that we have a critical role to play in the building of a sustainable society. As a member of the Hitachi Group, we are determined to achieve our own sustainable growth while fully leveraging our technologies and advanced solutions to contribute to the development of a sustainable world.
The Hitachi Spirit expresses the concepts upon which Hitachi, Ltd. was founded. Upholding these same principles, namely, “Harmony,” “Sincerity” and a “Pioneering Spirit,” we contribute to society through the development of superior, original technology and products. “Harmony” refers to our commitment to solve problems together through cooperative and frank discussion. “Sincerity” stands for the straightforward and honest attitude that characterizes every aspect of our work. “Pioneering Spirit” reminds us to keep trying even in the most difficult situations. These concepts, passed down through the years, now form the basis of the Hitachi Group’s CSR.
For more than 40 years, since the time of mainframe computers, Hitachi Solutions has been accumulating dependable and superior technologies encompassing everything from basic and middle software to infrastructure development. We have ample experience in building network systems for banking conglomerates, governmental organizations and major manufacturers. In addition, we have the management capabilities to take on large-scale projects. With this integrated expertise, the Hitachi Group can offer optimal “one-stop services” for the whole IT life cycle: from proposal and systems architecture to operation and maintenance of information systems.
To ensure Japanese solutions continue to be sought after by the rest of the world, Hitachi Solutions invests more money in R&D than any other player in the industry. In the field of information security, we have developed and delivered an especially large number of advanced solutions and were one of the first to start working on cloud computing. Our robust alliance with vendors both within and outside Japan enables us to be an early adopter of the newest technologies and products. Combine all this with our original products developed by our own highly skilled workforce and Hitachi Solutions is accelerating the development and implementation of social infrastructure and business models that will open the door to the next era.
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Hitachi Solutions Europe Ltd. (UK)
Cambridge Hitachisoft Educational Solutions Plc. (UK)
Hitachi Solutions Europe S.A.S. (France)
Fukuoka-Tenjin Solution Center
Kyushu Branch
Kanazawa Solution Center
Hirosaki Solution Center
Hokkaido Branch
Chubu Area Operations
Kansai Area Operations
Hitachi Solutions Europe AG (Germany)
Hitachi Solutions (China) Co., Ltd. (from October 1, 2011)
Hitachi Solutions America, Ltd. (USA)
Head Office Annex (Konan, Minato-ku)
Higashi-Totsuka Solution Center
Head Office (Higashishinagawa, Shinagawa-ku)
Omori Solution Center
Life Science Research CenterCorporate name: Hitachi Solutions, Ltd.
Head office: 4-12-7, Higashishinagawa, Shinagawa-ku,
Tokyo 140-0002, Japan
Head office annex: 2-18-1, Konan, Minato-ku, Tokyo 108-8250, Japan
Phone: +81-3-5780-2111
Representative: Masahiro Hayashi,
President and Chief Executive Officer
Founded: September 21, 1970
Capital stock: 38,372 million yen
Sales: 259,706 million yen
(consolidated, as of the term ended March, 2011)
Number of employees: 13,223 (consolidated, as of March 31, 2011)
Lines of Business
Local Offices in Japan
Overseas Offices and Associated Divisions
Company Data
�Enterprise Risk Management (ERM) �Corporate Performance Management (CPM) �Enterprise Resource Planning (ERP) �Customer Relationship Management (CRM) �Document management �Finance/accounting
�Cloud Computing (Service-Oriented Architecture (SOA) / Business Process Management (BPM), Software-as-a-Service (SaaS) / Platform-as-a-Service (PaaS) and virtualization) �Database/storage �Web development �Software development tools �System operation and management �System environment development �Embedded software
�Security consulting �Network security �Server security �Endpoint security
�Human resources/general affairs �Financial affairs/accounting �ERP and CRM �Intellectual property and content management �Groupware/workflow
�Finance �Manufacturing �Logistics/services �Transportation �Telecommunications �Public service �Municipal/government services �Healthcare �Agriculture
System Development andOperation Management
Security
Task-specific Solutions
Industry-specific Solutions
IT Governance
Provision of Productsand Services
Consulting System Development
Solutions
System Operationand Maintenance
Shinagawa Seaside Head Office Shinagawa Konan Head Office
Japan
Europe
China
America
Hitachi Solutions: Company Profile
Hitachi Solutions, Ltd. came into being on October 1, 2010, when Hitachi Software Engineering Co., Ltd. merged with Hitachi
Systems & Services, Ltd. to create a new solution provider. We help our customers overcome various challenges by offering
a range of highly valued “one-stop” products and services for the whole IT life cycle, covering everything from proposal and
construction to operation and maintenance of information systems.
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To help rebuild the disaster-afflicted areas
We extend our heartfelt sympathies and condolences to all the people affected by the recent earthquake and tsunami in eastern Japan and hope for the earliest possible recovery. The earthquake and tsunami of March 11, 2011 created a whole new set of challenges that Japan has never before faced. What should Hitachi Solutions do now, as a solution provider, to support the recovery of the affected areas? We should make the best use of our information and communication technologies (ICT) to help solve these problems while taking part in discussions about environmental issues, electricity conservation, and other matters important to the question of how to develop the nation’s social infrastructure.
Then, guided by our management vision, Pathways to new frontiers; Unique Strengths, we should unite our capabilities to identify and work on new areas with undeveloped potential. By pursuing this, we will at the same time be contributing to efforts to help the affected areas slowly but steadily recover.
Our Corporate Principle is the basis for our CSR
“Guided by the Hitachi Spirit, Hitachi Solutions will contribute to the growth of our customers and the global community by supplying dependable technologies and advanced solutions.” If we follow this Corporate Principle and incorporate it into our business activities, we find that we are performing CSR in what we believe is its ideal form.
“To contribute to society through technology and products.” The founding philosophy of the Hitachi Group still lies at the heart of everything we do. As a member of the Hitachi Group, Hitachi Solutions contributes to society through our business activities, taking actions based on a clear recognition that we share an interest in seeing that society thrive. Our founding philosophy is also our promise to our many stakeholders, including our customers and local communities.
Today’s corporations are expected to adopt a global
outlook and contribute to the creation of a sustainable society. IT solution providers such as Hitachi Solutions, which support society’s information infrastructure, have an important role to play in this regard.
Based on the idea that CSR should be the basis of all our activities, we conduct them in accordance with the eight items listed in the CSR policy of the Hitachi Group. In measuring the success of activities in each area, we use the Hitachi Group’s CSR Self-Assessment Tools to identify possible problems in the current activities and select areas of focus for the future, thus completing the PDCA cycle.
Hitachi Solutions and indeed the Hitachi Group are both characterized by the strong bottom-up approach we take to business and therefore to our CSR. But this doesn’t mean we don’t also appreciate the importance of top-down management and strong leadership. When it comes to CSR, we seek a balance between top-down commitment and bottom-up efforts by employees.
Seeking solutions to social issues
The world today is facing a number of serious issues and the private sector is expected to play a major role in solving them. For our part, Hitachi Solutions is actively participating in the “Social Innovation Business” of the Hitachi Group. We have already launched education support programs using our StarBoard interactive whiteboard and are promoting IT in agriculture with our GeoMation Farm agriculture information management system. As these examples indicate, we work across a broad spectrum of areas. In the global market, we will expand the contributions made by our existing businesses to include new comprehensive solutions based on a societal perspective.
Global IT services are also needed in areas such as water supply, railroad services, electricity distribution and others. Hitachi Solutions demonstrates leadership in these areas by acting both as a corporate citizen and a member of the global community.
Socially oriented solutions for new kinds of problems are also in demand in Japan’s domestic markets, especially
in the wake of the earthquake and tsunami disaster of March 2011. In addition to the business models we have been successfully operating, we are now being asked to provide solutions in new areas, such as recovery support and the development of disaster-proof IT systems.
Our advantage is our system of “hybrid integration,” meaning we can offer one-stop solutions targeting both the operation and maintenance of IT systems. We are also leading the field in the integration of cloud computing with other services. Applying these strengths, we fulfill our CSR by providing solutions to ever-changing problems.
As a truly trusted company
Behind each of Hitachi Solutions’ successes is the cooperation and support of a great many customers, business partners and local communities as well as the hard work of our employees, who are in turn supported by their families. We continue to seek and create opportunities for interactive communication with these stakeholders while pursuing our CSR in line with our Corporate Principle that indicates our determination to contribute to solving social issues through our businesses.
The interests and expectations of stakeholders change over time and our CSR reflects those changes appropriately. In day-to-day activities, both managers and non-managerial employees are required to identify the stakeholders affected and ascertain their expectations of us. Doing this helps us remember our promise to contribute to society through our businesses and to reaffirm our commitment to work not only for the sustainable growth of the company but also for the creation of a sustainable society.
The achievement one person can make may be small, but when the achievements of all people are taken together, those achievements can add up to the fulfillment of an entire company’s corporate social responsibility.
For Hitachi Solutions, simple compliance and sticking within the bounds of acceptability is not enough. Seeking to become a company that inspires genuine trust, we apply a higher ethical standard to our activities.
We contribute to the establishment of a sustainable society by providing solutions to various social issues
Top Message
Masahiro HayashiPresident and Chief Executive Officer Hitachi Solutions, Ltd.
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how the StarBoard helps both the teacher and
the children. When the teacher introduced
me to the children, she said “Mayama-san is
from the company that made this interactive
whiteboard.” This got the children excited
enough to cry out, “She’s from Hitachi!” I was
very happy to hear that.
President Hayashi: Hitachi Solutions’s
StarBoard project is the most promising project
in the education industry. Through it, we are
contributing to the development of ICT at
schools as well as helping fulfill the national
government’s policy to promote ICT within
schooling. That means we are meeting our
responsibility as an IT company.
I also had a chance to observe a class at a
school in California. It was the first time I had
done so in several decades. The teacher was
using the StarBoard in a truly interactive way
to lead a very exciting class. It always makes
me very happy to see how our products are
benefiting users in actual situations. It’s quite a
rare thing. Ms. Mayama and I both had a very
valuable experience.
Hidaka: I’m working as an SE in the “Area One-
seg” Project. This is a project to deliver “one-seg”
broadcasting in limited areas. In principle, SEs
recognize our job lets us contribute to the world
via our customers. In reality, however, it’s difficult
to remember the connection when I spend the
whole day in the project room.
If more employees could maintain a proud
awareness of their social responsibilities as they
What we can do to address social issues
Defining “social issues”
Ando: In its Corporate Principle, Hitachi
Solutions declares its commitment to contribute
to solving social issues through business. But
how do you define the term “social issues”?
Kato: Naturally, IT has the potential to solve or
contribute to solving a variety of problems. That
is, IT can be used to solve problems in almost
every area depending on how you view the issue
and its potential solution.
What we must do first, then, is correctly
understand the real nature of the problems faced
by our customers and society.
Oomachi: My customers are mainly nonlife
insurance companies and when I seek a solution,
I first try to see who the problem affects. It may
be a problem for the insurance company. It may
be a problem for the insurance buyers. Or it
might be a problem experienced by the whole
insurance and financial system. Depending on
where you stand while examining the problem
you will come up with quite different solutions. I
also realized that I have to keep reminding myself
to look at the whole picture. When I focus only
on the problems in my direct line of vision, I can
forget about rest of the landscape and get lost. If
that happens, it’s hard to see if the solutions I’m
trying to find will really solve the problems that
society wants solved.
President Hayashi: Our first priority should be
to serve our customers by providing IT solutions.
Via our customers, we can help their customers,
which are the people of Japan. As we go
through this process, we have to remember
that Hitachi Solutions is also a corporate citizen
and try to understand what kinds of problems
society is facing. We must pay close attention to
those problems.
When people hear the term “CSR,” many
think “social contribution.” But I see the “R” or
“responsibility” as the core of CSR. Before we
try to contribute to society, we should first pay
attention to our responsibilities in terms of our
business activities.
Mayama: I'm involved in designing and
offering educational solutions. While the hard
disk functions are rather limited, we can provide
a wider range of services by offering easy-to-use
software that suits the needs of each customer.
Recently, I had a chance to observe a
class at a school using the StarBoard and saw
Stakeholder Discussion
Hitachi Solutions, Ltd. was born in October 2010 by a merger of Hitachi Software Engineering
Co., Ltd. and Hitachi Systems & Services, Ltd. In this discussion, president Masahiro Hayashi and
five employees exchange views on their hopes for the new company and its CSR while asking
themselves what Hitachi Solutions can do as an IT company and a member of the Hitachi Group to
help solve some of the problems facing society.
Masahiro HayashiPresident and Chief Executive Officer
Kazuki OomachiFinancial Systems Business Division
Shuichi MashimaPlatform Product Division
Miki MayamaGovernment, Public Sector & Public Utilities System Business
(Facilitator)Yasutaka AndoCSR Group
Tetsuya KatoProduct Solution Business Planning Division
Keiji HidakaDistribution Service Solution Division
perform their daily tasks, Hitachi Solutions can
make even a larger contribution to solving the
challenges facing society. In this regard, it may
be important for the company to work harder
to raise employee awareness. For example,
we could tell all the employees about Ms.
Mayama’s experience.
President Hayashi: You’re right, Mr. Hidaka,
and that’s why we started the CSR Promotion
Department, which works on raising awareness
and promoting CSR while providing employees
with opportunities to examine how companies
should behave.
Globalization and total competency of the group
Ando: Next, could we hear about your ideas on
our competency in terms of globalization and the
total competency of the whole group, especially
in regard to CSR?
Mashima: I was working at Hitachi America
for one year from 2008. The merger made
globalization an even more important issue
among our business strategies. I would like to
hear from Mr. Hayashi about what changes,
if any, globalization will impose on Hitachi
Solutions’s CSR.
President Hayashi: The merger created a
company with great potential. With 10,000
high-level professionals, we’re ready to leap into
the global market. As for our CSR, I don’t think
we have to make any special adaptations with
regard to globalization. Every company has to
fulfill its corporate responsibilities, and operating
its businesses with an awareness of CSR is
an obvious commitment for each company,
regardless of its location in the world.
One thing we have to be sure of is the
different cultures and legal systems in different
countries. Although we are relatively new to the
global market, we cannot use that as an excuse.
In that sense, we must raise our awareness
regarding compliance and CSR to an even higher
level for overseas operations.
Mayama: Hitachi Ltd. and other member
companies of the Hitachi Group are
independently developing their own CSR.
Wouldn’t it be easier for the member companies
to decide their specific objectives if the goal of
the Hitachi Group is first revealed?
President Hayashi: One of the Hitachi
Group’s visions is to contribute to society
through socially innovative business. From
this phrase, some people may think only of
electricity and other utilities, but it implies
more than that. For example, after the great
earthquake of March, many people realized the
important role convenience stores play as part
of Japan’s social infrastructure.
While pursuing this vision of the Hitachi
Group, we will keep working to make life better
through our original technologies and services in
the area of IT.
Kato: The Hitachi Group is a very big corporate
organization. Society’s expectations for the group
are correspondingly large. I wonder if the phrase
“socially innovative business” is effectively
delivering the specific message we intend. I think
I have to work harder to send our corporate
message to the world.
What we have learned from the March 11 disaster
Oomachi: Throughout the aftermath of the
March 11 earthquake and tsunami, I felt very
irritated about the dependence of information
systems on physical infrastructure. Without
the information infrastructure, we cannot do
anything. I tried to find out what we can do
when the information infrastructure is destroyed.
Mobile phones didn’t work even at the
level we had thought they would. People in my
department have been discussing how we can
develop our “Area One-seg” to make it more
effective at such times. We are also examining a
new service to back up and store data for small-
to medium-sized businesses. Lots of companies
and shops lost important data needed to run
their business in the tsunami because they kept
records on paper or on their computers. We can
store backup data at our center.
“Operating its businesses with an awareness of CSR is an obvious obligation for each company regardless of its location in the world”
Kazuki OomachiDeputy Department ManagerDepartment 3Insurance Systems DivisionFinancial Systems Business Division
Masahiro HayashiPresident and
Chief Executive Officer
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Hidaka: We’ve been working on Area One-seg
under the premise that it would be useful during
emergencies. The March 11 disaster happened
before we had a chance to verify this premise.
But we knew that we had to act. We
proposed a plan to a broadcasting company to
use Area One-seg to deliver TV programs and
other forms of information to shelters housing
500 or more evacuees. Instead of agreeing to our
proposal, the broadcaster asked us to develop
a system to collect donations from listeners to
their special radio programs. Thanks to the cloud
computing system, we were able to launch a
system within the limited timeframe. We also
used a StarBoard to create a system whereby
donors could write messages to the people in the
disaster areas.
Our suggestions do not necessarily match
the needs on the ground at the disaster areas,
but if a feasible idea emerges during a time of
emergency, we have to do whatever we can.
Through the experience, we may discover other
things we can do to support the victims.
Oomachi: We provided GeoPDF® files to the
national and municipal government for free. The
detailed satellite images showing the damage
in the disaster areas served as a tremendous
source of information, not the least for insurance
purposes. In the past, insurance companies
had to send lots of specialists to assess on-site
damage. The GeoPDF files greatly accelerated
this process, allowing payments to be processed
sooner. I was very pleased to know that our
original technologies and services were used in
relief efforts.
President Hayashi: When devastation of that
scale occurs, everyone naturally feels helpless and
frustrated. I was no different. But it is important
to feel that way. It is necessary to have a desire
to be helpful.
The idea you proposed is a very good one.
And if it is feasible to meet your customer’s
needs, you should do so immediately. It’s a
fantastic thing to do.
In my long experience at the Hitachi Group,
I found that our real strength is in our “bottom-
up” capabilities. The top may have great power,
but a company with 10,000 or so employees
cannot achieve constant growth without a strong
bottom-up drive.
So, the management would not want to
control the direction of the business. When there
is a good idea, the people at the frontline should
respond immediately.
The disaster recovery efforts will continue for
a long while to come. During that time there will
many occasions when it is important for people
at the frontline to take the lead in business
development to help our customers recover their
businesses. This in turn will support the recovery
efforts of the national and local governments and
people in the affected areas.
Ando: The disaster gave me an opportunity to
think about the problems facing society. Now I see
that it is important to contribute to the recovery
efforts through our usual business activities.
Kato: I agree with Mr. Ando. We must fulfill the
responsibilities our businesses owe society before
looking to make a big contribution.
Each employee a citizen of the world
Ando: In addition to the efforts by the
company, the social contribution of each
employee is also important. The company of
course supports such activities. What do you
think you can do for society?
Mashima: We launched a firewall called
“PaloAlto” about two years ago. Since then, we
have been actively seeking opportunities to use it
in such a way as to give back to society. We have,
for example, proposed carbon offset activities
for customers. On February 2, “Information
Security Day,” we organized special events and
workshops to raise awareness of security. By
providing support backed up by our specialized,
professional knowledge, we were able to make
a meaningful contribution. This was a pro bono*
activity on my part and participating gave me
some insight into the important role of pro bono
work. At the same time, I was very happy to be
able to return the favor to the company for the
first time in my 10 years of working here.
President Hayashi: Hitachi Solutions operates
“It is important to contribute to the recovery efforts through our usual business activities.”
For Hitachi Solutions, CSR means to look at global and local communities from a social perspective in order to understand the problems
they are facing and then to try and help solve those problems through our business activities. Based on this idea, we organized a workshop
titled “Using IT to Help Solve the Problems Facing Society” on March 30, 2011. A total of 30 department and division managers and team
leaders responsible for decision making in business operations participated in the workshop, which was organized under two themes: how
to see business from the viewpoint of “providing solutions for the problems facing society” rather than “meeting the needs of existing
customers;” and how to seek out new markets and find solutions to specific problems. The participants conducted a case study involving
East Timor, one of the poorest countries in Asia, using it as an example of how to study the problems in developing countries and discussing
how to select problems and find solutions using the resources controlled by Hitachi Solutions. We will continue to actively seek solutions to
the problems facing society through our businesses.
Workshop “Using IT to Help Solve the Problems Facing Society”
Miki MayamaGroup Manager
Sales Promotion Department 1Government, Public Sector &
Public Utilities System Business
businesses across a very broad area and we are
promoting diversity within the organization.
So there should be a wide range of social
contribution activities suited to different
employees with different types of knowledge,
skills and personalities.
At the time of the merger, the new
management team and the younger employees
engaged in a series of discussions to decide the
Vision, Corporate Principle and other principles.
Among them, the Code of Employee Conduct
was formulated by the employees themselves and
thus provides the CSR basis for each of you.
Corporate principles or visions may
sound a little staid, but the Code of Employee
Conduct should be something that employees
discuss. I want you to look at your activities
from the CSR point of view and exchange
ideas with each other.
Mayama: I was also taking CSR to mean
something beyond the capacity of individual
employees. But the other day I visited a college
to talk about the IT industry to the second-year
students. I simply talked about my ideas about
the IT industry and things I regretted about
my student days. After my talk, the students
said things like “I have a clearer image of how
companies operate” and “I now see why this
seminar is important for me.” It made me very
happy to hear these comments.
Ando: I’d like to see all employees use the
volunteer holiday system the company provides in
order to participate in lots of different programs
that match their own particular interests.* Pro bono: A type of social contribution activities where the
participants use their professional knowledge, skills, experience and knowhow.
Raising CSR awareness of employees
Ando: What are the attitudes toward CSR in
each division and department?
Kato: The members of the various divisions
and departments are already aware that they
are expected to help solve issues facing society
through our business activities, that is, by providing
solutions to the problems facing our customers.
But many of them are not able to see their work
as part of CSR. They do have a high level of
awareness of the importance of CSR. So, if the link
between their daily work and CSR is more clearly
delineated through corporate publications or other
venues, their enthusiasm for CSR will be channeled
more effectively.
Hidaka: The ultimate goal is to create a
corporate culture in which employees voluntarily
take actions that contribute to society without
necessarily even thinking about CSR. People
make the company. So we should, first, foster
employees who can actively take such actions
and, second, raise the level of consciousness and
pride among all our employees.
Oomachi: I also believe it is the people. Any
company that provides an environment where
each person can seek to achieve the goal of
becoming a well-rounded person of good
character will have a survival advantage and get
better CSR results. If the employees achieve their
personal growth, that will serve as a driving force
that sustains the company’s overall growth. That
is, we may not have to try to raise awareness
of CSR in particular. Rather, the most important
thing for the company is to promote the
development of each employee as an individual.
President Hayashi: Japan has a very
advanced, complex and diverse society. We
should promote these qualities to the world.
If such a society can grow sustainably and its
people keep getting happier, that’s a fantastic
result. The important thing is to fill your life
with small deeds for which you are thanked by
others. But it’s okay if those deeds are barely
noticed by others or even invisible because they
“This was a pro bono activity on my part and participating gave me some insight into the important role of pro bono work.”
Tetsuya KatoDepartment ManagerBusiness Planning DepartmentProduct Solution Business Planning Division
Shuichi MashimaAssistant ManagerNetwork Products DepartmentPlatform Product Division
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3. Cooperation for a special program aired by IBC Radio
On May 28 and 29, 2011, Iwate Broadcasting,
Co., Ltd. aired a special program to support
relief efforts for the March 11. Hitachi Solutions
supported “IBC Radio Musicthon Special:
Hometowns standing strong!” with our IT
systems. Specifically, we created a cloud-based
system that allowed people to make donations
via their computer, smartphone or cell phone. We
also set up a StarBoard interactive whiteboard
at the IBC building in Morioka, Iwate and Iwate
Ginza Plaza in Ginza, Tokyo so people in these
areas could write messages to those in the
disaster-affected areas. We aired the program
on USTREAM and ran a fund-raising campaign
on “Bell Seg,” the Area One-seg station we
operate in cooperation with the Shonan Bellmare
professional football club, to collect donations
through the cloud-based donation system.
4. Donation of StarBoard interactive whiteboards
We donated two StarBoard PX-DUO-50P
interactive whiteboards and two DCHP-5H
document cameras to tsunami-damaged junior
high schools in Kamaishi, Iwate Prefecture.
make you feel good about yourself.
At Hitachi Solutions, your time is spent with
good people who all work hard. The company
is financially stable, fulfilling one of its social
responsibilities. This is not exceptional, but it is
still a very important fact.
Employees decide the future of the company
Ando: Two companies have merged and their
former employees are now working together
as employees of the new company. What will
change and what will remain the same?
Hidaka: I have enjoyed working under the
“bottom-up” approach. I think this philosophy
should be kept. I will continue in the same spirit.
Mashima: With 10,000 employees, Hitachi
Solutions is exactly the same size as my
hometown in Kyushu. For me, seeing everyone
at Hitachi Solutions getting together and trying
to bring about change is as exciting as seeing
people back home trying to change the town. I’m
sure we can make something exciting happen.
Kato: Hitachi Software was a “seeds-oriented”
company, where they started with their own
original products and customized them to create
a package that would meet the needs of the
particular customer. On the other hand, Hitachi
Systems was a “needs-oriented” company,
which carefully studied the problems facing the
customer in order to provide solutions. With the
merger, we have the best of both worlds and
are able to offer two complementary services.
I expect that we will make a big impact on the
market. Although we are a new, integrated
“The ultimate goal is to create a corporate culture in which employees voluntarily take actions that contribute to society without necessarily even thinking about CSR.”
“CSR should be led by employees. Our bottom-up approach will drive our
development for the next 10 or even 20 years.”
Through this discussion, I was assured of the important role employees play as stakeholders. Contributing to society through our business is the essence
of Hitachi Solutions’s corporate principle and something is well understood by all employees. No matter how good technologies or products become,
companies cannot do their business effectively without good human resources. In other words, to make a contribution to society, companies need
enthusiastic employees with an earnest and genuine attitude. The employees must find joy in their work and there must be good teamwork among them.
In this discussion, Hitachi Solutions employees demonstrated an approach that was both proactive and ambitious while President Hayashi expressed
his keenness to provide leadership. I felt personally reassured about the company’s understanding of its responsibilities to contribute to the development
of society and achieve its own continuous growth.
Comment on Stakeholder DiscussionYasutaka Ando
General ManagerCorporate Communication Division
CSR Group
Keiji HidakaLead EngineerDepartment 2Distribution Service Solution Division
company, we should maintain the advantages of
the two companies.
Mayama: Before this discussion, I had only
a vague idea of CSR. Now I have a clearer
understanding of what CSR is all about.
If all workers all across Japan had a similar
understanding, it would spur their entrepreneurial
spirit to the benefit of the whole society.
Oomachi: During the aftermath of the March
disaster, I realized that people revert to analogue
when facing a disaster on that kind of scale. I
want to transform the company into one that can
offer digital solutions. But to do that I think it
must first understand analogue.
President Hayashi: Global marketing
competition is becoming fiercer and each
company is required to have a solid and stable
financial foundation. The merger gave us one.
You can put more energy into your work.
CSR, or the creation of a sustainable society
through our businesses, should be led not only by
the president but also by employees.
Our bottom-up approach is our strength. I
believe this advantage will drive our development
for the next 10 or even 20 years and take the
company in a better direction.
Our Response to the Great Earthquake and Tsunami of March 2011We would like to express our heartfelt sympathy to the people affected by the Great East Japan Earthquake and their families.
In response to the earthquake, Hitachi Solutions established the Mega-Earthquake Response Headquarters (renamed
the Disaster Recovery Headquarters on June 1) and has been providing various kinds of support for the recovery and
reconstruction of the affected areas. We will continue to support these areas through the provision of our products and
services, as well as with various business resources, to meet specific needs at each stage of the recovery. To cover various
kinds of risks (disaster, damage to IT systems, the outbreak of pandemic, and energy shortages), we provide IT-related
Business Continuity Plan and Business Continuity Management services to help make society safer and more secure.
Supporting the recovery of the affected areas using the special resources of Hitachi Solutions
1. Donation of satellite images
We donate satellite images of the affected areas
to help damage assessment and recovery efforts
by local governments. Donated images are
posted on a Website operated by DigitalGlobe,
Inc., an American company with which we have
collaborative ties.http://www.digitalglobe.com/digitalglobe2/index.php/27/Sample+Imagery+Gallery
2. Donation of GeoPDF files to aid Japan earthquake relief efforts
We provide GeoPDF files to the Cabinet Office
for distribution to local disaster headquarters
and municipal governments in areas affected by
the disaster. GeoPDF files deliver geographical
information systems data in PDF form to facilitate
viewing and the adding of information. The use
of GeoPDF files will accelerate the assessment of
housing damage to greatly simplify the issuance
of Risai Shomeisho (Disaster Victim Certificates)
to property owners. The files can also be used for
effective relief planning.
BCP/BCM solutions by Hitachi Solutions
We propose and support various BCP/BCM solutions
for different scenarios both before and after a disaster
with a particular focus on five points: (1) support
for the establishment and operation of BCPs, (2)
collection, sharing and delivery of information, (3)
resource analysis, (4) switching to back-up systems,
and (5) business operations in scattered offices. We
offer an Earthquake Early Warning System and other
BCP/BCM solutions that help companies maintain
continuity, including person location systems, work-
from-home support systems, teleconference systems,
and disaster recovery systems*. Based on these core
solutions, we design and improve entire IT systems to
meet the BCP needs of each user. * Disaster recovery systems: Systems to recover and repair systems
that are damaged by a disaster. They also include preventive measures, functions and schemes.
Donations and support activities by employees
1. Donations by employees
As of the end of June 2011, a total of 28,950,000 yen
was collected from employees. By adding
10,000,000 yen to this amount, the company
donated the total amount of 38,950,000 yen to
the Central Community Chest of Japan.
2. Purchasing foods and drinks produced in the affected areas by Hitachi Solutions employee facilities
Our employee facilities are trying wherever
possible to purchase vegetables, seafood and
alcoholic beverages produced in the disaster-
affected areas. Part of the fees collected from
employees for use of these facilities is also
donated to recovery efforts for these areas.
3. Donation of 50 computers for reuse
We donated 50 used computers to the Reuse PC
Donation Program run by nonprofit organization
e-elder. The computers will be provided to
educational institutions and other NPOs affected
by the disaster. Information about our response to the earthquake and tsunami of March 2011 are reported on the following site, with updates provided as needed: http://www.hitachi-solutions.co.jp/company/information/ (only in Japanese)
15
Policy
1 Commitment to Corporate Social Responsibility
Fiscal 2010 Objectives
The Hitachi Group has established a CSR Policy consisting of eight items in order to underline the importance
of incorporating the CSR perspective into every business activity.
Hitachi Solutions positions these areas of focus as foundational to the promotion of CSR as part of
our business activities. Each year, we set objectives and the results are analyzed the following year.
Based on the results and newly arisen issues, we set new objectives for the year to come
to ensure effective action.
Objectives and achievements for fiscal 2010 based on the CSR Policy of the Hitachi Group(summary)
Objectives for fiscal 2010 and our activities are reported on the following site:http://www.hitachi-solutions.com/company/csr/
Continue structured CSR learning programs. Continue awareness raising activities within the company. Collect CSR information and exchange ideas for managerial decision making.
Policy
2 Contribution to Society through our Business
Fiscal 2010 Objectives
Incorporate CSR into business strategies. Develop products and services that can help solve problems facing society. Link CSR to companywide brand strategies.
Policy
3 Disclosure of Information and Stakeholder Engagement
Fiscal 2010 Objectives
Improve information delivery by redesigning the Internet and intranet sites.Enhance communication with stakeholders.Improve internal newsletters and magazines.
Policy
4 Corporate Ethics and Human Rights
Fiscal 2010 Objectives
Ensure compliance.Provide human rights training to all employees.Ensure ethical behavior and respect for cultural and other diversity at overseas offices.
Policy
5 Environmental Conservation
Fiscal 2010 Objectives
Comply with environmental laws and regulations.Promote energy saving, resource conservation and green procurement.Promote volunteer activities for environment conservation.
Policy
6 Corporate Citizenship Activities
Fiscal 2010 Objectives
Promote social contribution activities in cooperation with NPOs and NGOs (in the area of social welfare).Continue social contribution activities that effectively utilize our business and human resources. Plan and implement social awareness activities.
Policy
7 Working Environment
Fiscal 2010 Objectives
Further enforce the measures for a better work-life balance.Improve communication among employees.Promote diversity management.
Policy
8 Responsible Partnership with Business Partners
Fiscal 2010 Objectives
Ensure protection of personal information and prevention of information leaks.Maintain appropriate conditions for partnership agreements.Promote green procurement and procure environmentally sound products.
17C S R S u m m a r y 2 0 1 0
Policy
1 Commitment to Corporate Social Responsibility
Fiscal 2010 Objectives
The Hitachi Group has established a CSR Policy consisting of eight items in order to underline the importance
of incorporating the CSR perspective into every business activity.
Hitachi Solutions positions these areas of focus as foundational to the promotion of CSR as part of
our business activities. Each year, we set objectives and the results are analyzed the following year.
Based on the results and newly arisen issues, we set new objectives for the year to come
to ensure effective action.
Objectives and achievements for fiscal 2010 based on the CSR Policy of the Hitachi Group(summary)
Objectives for fiscal 2010 and our activities are reported on the following site:http://www.hitachi-solutions.com/company/csr/
Continue structured CSR learning programs. Continue awareness raising activities within the company. Collect CSR information and exchange ideas for managerial decision making.
Policy
2 Contribution to Society through our Business
Fiscal 2010 Objectives
Incorporate CSR into business strategies. Develop products and services that can help solve problems facing society. Link CSR to companywide brand strategies.
Policy
3 Disclosure of Information and Stakeholder Engagement
Fiscal 2010 Objectives
Improve information delivery by redesigning the Internet and intranet sites.Enhance communication with stakeholders.Improve internal newsletters and magazines.
Policy
4 Corporate Ethics and Human Rights
Fiscal 2010 Objectives
Ensure compliance.Provide human rights training to all employees.Ensure ethical behavior and respect for cultural and other diversity at overseas offices.
Policy
5 Environmental Conservation
Fiscal 2010 Objectives
Comply with environmental laws and regulations.Promote energy saving, resource conservation and green procurement.Promote volunteer activities for environment conservation.
Policy
6 Corporate Citizenship Activities
Fiscal 2010 Objectives
Promote social contribution activities in cooperation with NPOs and NGOs (in the area of social welfare).Continue social contribution activities that effectively utilize our business and human resources. Plan and implement social awareness activities.
Policy
7 Working Environment
Fiscal 2010 Objectives
Further enforce the measures for a better work-life balance.Improve communication among employees.Promote diversity management.
Policy
8 Responsible Partnership with Business Partners
Fiscal 2010 Objectives
Ensure protection of personal information and prevention of information leaks.Maintain appropriate conditions for partnership agreements.Promote green procurement and procure environmentally sound products.
16
CSR at Hitachi Solutions
H i t a c h i S o l u t i o n s
18
Number of participants in CSR seminars held with associated companies
200Hitachi Solutions, in cooperation with Hitachi Ltd. and
Hitachi Systems, Ltd. organized a series of CSR seminars to raise
employee awareness of social contribution through business
activities. Participants in the seminars, titled “Social Innovator
Development Seminars,” examined
case studies as a basis for discussion
on what IT corporations can do to
fulfill their CSR. The seminar has so
far been held twice, with about 200
employees from the three companies
attending each time.
CSR Promotion Committee launched Upon the launch of its CSR Promotion Committee, the newly formed
Hitachi Solutions organized a seminar for the committee members,
inviting Ms. Eiko Ibuki, a senior consultant at Nomura Research
Institute, to give a lecture titled, “CSR as a management strategy.” The
members agreed with Ms. Ibuki’s
contention that “‘proactive
CSR’ is the key to increasing
corporate value and beating the
competition.” The Committee will
promote CSR as a key element of
our competitiveness.
Responding to the need for information security
As social media becomes more popular and the development of IT
continues, demand for information security has been on the rise. In
response, Hitachi Solutions has developed HIBUN, a security solution to
prevent information leakage from internal sources, JOHMON, a robust
ID system based on finger vein pattern recognition, and KATSUBUN, a
system that allows for the controlled and safe use of documents outside
the office. We also offer anti-attack
network security products under an
alliance with Juniper Networks and
other companies. Through these
products, we solve information security
and networking issues and thus
contribute to safety and security.
Number of products registered as “eco-products”
547The Hitachi Group has laid down a set of criteria for products and
services to be registered as “eco-products.” Before a product or service
can be registered as an eco-product, its environmental impact at
each stage of the life cycle is evaluated from eight aspects, including
resource conservation and energy saving. Items
that achieve a certain score can be registered
as eco-products. As part of our environmental
conservation efforts, Hitachi Solutions has
been working to increase the number of items
registered.
Commitment to Corporate Social Responsibility
Contribution to Society through our Business
Policy
1
Policy
2
Policy
3
Policy
4
l Conduct CSR training on solving the problems facing society (Head office and local offices).
l Continue CSR seminars held in cooperation with IT system companies within the Hitachi Group.
l Hold a seminar on ISO 26000 for senior managers.
l Be more proactive in incorporating CSR into business strategies. l Further develop solutions for issues facing society (in the areas
of disaster prevention, healthcare, environmental conservation, education, agriculture, etc.).
l Enhance collaboration between business divisions and planning divisions in pursuit of the companywide brand strategies.
l Formulate a CSR communication plan that conforms to the existing public relations and advertising activities of Hitachi Solutions and accords with the corporate brand.
l Enhance communication with stakeholders (employees and others involved in areas such as the environment and education).
l Deliver information in a more integrated way in cooperation with business and sales divisions.
l Enhance collaboration with the Hitachi Group on Corporate Ethics Promotion Month (Holding seminars).
l Ensure respect for diversity and cultural differences and the promotion of ethical behavior at overseas offices, as required by the Hitachi Global Compliance Program (HGCP).
l Ensure suppliers do not engage in illegal labor practices, such as the use of child labor.
Self-rating for Fiscal 2010 Self-rating for Fiscal 2010 Self-rating for Fiscal 2010 Self-rating for Fiscal 2010
Objectives for Fiscal 2011 Objectives for Fiscal 2011 Objectives for Fiscal 2011 Objectives for Fiscal 2011
Self-rating: : Objectives are met. : Objectives are partially met. : Objectives are not met.
The first CSR Seminar
The Hitachi Group’s logo for eco-products
Members of the CSR Promotion Committee exchanging ideas with Ms. Ibuki
“SE University” internship program holds open session for the media
Hitachi Solutions’s “SE University” is a short job-matching program
that provides college students who are studying to be SEs* with
hands-on work experience. It also functions as a type of internship
aimed at promoting the IT industry. We invited media representatives
to attend one of the program sessions to observe the program
in action and provided them with details about the program’s
background, specific activities and results. The open session proved
to be a valuable opportunity to
publicize the internship program.* Systems engineers, a type of computer
technician
Periodicals to publicize our businesses Hitachi Solutions REVIEW is a biannual corporate newsletter
designed to share information about our businesses, products and
other activities with the general public.
As an information service for special members, we publish
a quarterly journal,
Prowise. This serves
as a communication
tool for our customers
and various other
stakeholders.
Human rights training sessions held regularly
As globalization progresses and CSR becomes more important,
corporations are expected to protect human rights and conduct their
activities in an ethical and socially acceptable way.
At Hitachi Solutions, employees are provided with human rights
training both when they join the company and every time they
receive a promotion. This training covers such subjects as general
human rights; sexual harassment, workplace bullying and other
workplace issues; and the value of diversity.
Thorough complianceHitachi Solutions has established a Compliance Department to ensure
fair and transparent corporate activities and laid down company
regulations for compliance with the Anti-Monopoly Act. Whistle-
blowing procedures have also been instituted to expose and promote
the early remediation of inappropriate behavior and illegal activity. The
scope of the system has been expanded to include current employees,
former employees and temporary staff, as well as the employees
and temporary staff of group companies and partner companies.
In addition, compliance seminars and workshops are held regularly
for new employees, team leaders, managers and all sales staff. The
textbooks used in this
training are also utilized
as a daily reference in
the workplace. To further
promote and enhance
compliance and ethical
corporate behavior, we
designated October
as “Corporate Ethics
Promotion Month.”
Disclosure of Information and Stakeholder Engagement
Corporate Ethics and Human Rights
H i t a c h i S o l u t i o n s
Introducing “SE University” to the media
Compliance training Hitachi Solutions REVIEW (left) and Prowise. Both publications are available in Japanese only.
“Asa-Chare!” awardNumber of employees who participated
in street cleanup
> 2,000The Challenge 25 Committee from the Ministry of the Environment
named a volunteer activity by Hitachi Solutions employees as the winner
of the “Asa-Chare!” (“Morning Challenge!”) award. The award was
given to Hitachi Solutions in recognition of its efforts over the last eight
years to conduct a morning cleaning up of Heiwa-dori, a street near the
company’s office. The activity, in which a total of over 2,000 employees
have voluntarily participated, has also provided an opportunity to improve
communication between the company and
local residents. The Asa-Chare! awardees are
selected from a diverse range of self-nominated
organizations including companies, local
governments, schools and communities. Hitachi
Solutions won in the company division.
The number of years Hitachi Solutions has participated in a tree-planting
project in an industrial area
7Since 2004, Hitachi Solutions has been encouraging employees to
volunteer in a tree-planting project led by
the municipal government of Yokohama
City in Kanagawa Prefecture. Participants in
the Keihin-no-mori Ikuju-no-tsudoi project
(Keihin Area Forestation Project) beautify the
industrial area of Keihin and its surroundings
by planting trees and cutting grass.
Number of institutions participating in “1 Day Shop”
14Every year since 2009, Hitachi Solutions holds an event called
“1 Day Shop,” a special sale of products made by people with
physical or intellectual disabilities. The event, which is organized
to support people working in disability-related institutions, is held
in cooperation with the institutions that use the ASP invoicing
system Hitachi Solutions has developed to meet the requirements
of the Services and Supports for Persons
with Disabilities Act. This year, 14 institutions
participated in the event and a great many
Hitachi Solutions employees enjoyed shopping
and interacting with the people at the booths.
Ski classes for children with disabilities The members of the Hitachi Solutions Ski Team teach skiing to
elementary and junior high school children with disabilities in
Hokkaido and other areas. The courses are organized to identify
junior skiers to participate in the Paralympics Games and to promote
cross-country skiing in the disabled community.
The first course for fiscal 2010 was held in Hachinohe, Aomori
Prefecture in August 2010. By the end of the
season in March 2011, a total of five sit skiing
courses had been held, with the last one
taking place in Abashiri, Hokkaido Prefecture.
Environmental ConservationCorporate Citizenship
Activities
Read more about the activities of the Hitachi Solutions Ski Team at: http://www.skiblog.jp/ (only in Japanese)
C S R H i g h l i g h t s 2 0 1 0
“Asa-Chare!” award certificate
1 Day Shop
Employee volunteers cutting grass and planting trees
Ski class for children with disabilities
Promotion of workplace diversityIn order to create a work environment where each person can fully
exercise his or her abilities, we encourage all of our employees to respect
diversity in the workplace. Thanks to our efforts to promote equal
opportunities for male and female employees, the percentage of female
managers at the company went up to 2.3% in fiscal 2010. Furthermore,
in April 2011, Hitachi Solutions became the first company in the entire
Hitachi Group to appoint a female executive. Alongside our efforts
to promote workplace diversity, we support the work-life balance of
employees with various leave systems, according to their different stages
of life. In particular, as many as 4.93% of employees took childcare and
nursing care leave in fiscal 2010.
Reduction of total work hours As part of our efforts to reduce the total work hours of employees, we
designated the first two months following the launch of the new company
as “Work Less” months and took a variety of measures to cut overtime
hours. In order to promote greater efficiency and on-time leaving, HR staff,
labor union officials and executive managers patrolled the offices after
hours to encourage employees to finish up for the day. We will keep up
these kinds of efforts to reduce the overtime hours of our employees.
Employee relationsNumber of participants
in the sport festival
7,290In November 2010, a total of 7,290 employees and their families came
along to a companywide sports festival. In addition, the Christmas parties
for the Chubu and Kansai areas held in December were attended by a
total of 1,300 employees.
These events not only helped improve communication among employees
but also gave their families a chance to learn more about the new company.
Ensure protection of personal information and prevention of
information leakage Hitachi Solutions has been organizing lectures
on information security for frontline employees,
managers and business partners. In the second
half of fiscal 2010, we published a manual on the
protection of personal information and prevention
of information leakage titled Information Security
Handbook and distributed it to the employees of
all our partners.
Promotion of green procurement Rate of green products purchased
> 90%We purchase most of our stationery and other office supplies online,
setting targets of 90% or higher for the purchase of ecologically
sound products, such as products certified with the Eco Mark or
under the Green Purchasing Act.
Building good partnershipsHitachi Solutions started the “Excel Partner” authorization system
in fiscal 2010 to share business policies with partner companies
and help us work together with them to create added value for
our products. Using the system, we work on developing good
partnerships with our business partners, including those overseas, by
maintaining and improving mutual understanding and trust.
Working EnvironmentResponsible Partnership with Business Partners
Read more about other CSR activities by Hitachi Solutions at: http://www.hitachi-solutions.com/company/csr/
Information Security Handbook
Policy
5
Policy
6
Policy
7
Policy
8
l Comply with environmental laws and regulations in Japan and other countries.
l Promote energy saving, resource conservation and green procurement.
l Continue volunteer projects to conserve environments in rural and urban areas.
l Promote social contribution activities in cooperation with NPOs and NGOs.
l Promote original CSR activities in education (development of an IT-literate generation).
l Plan and implement social awareness activities, especially in information security and ICT.
l Encourage future-oriented career management. l Cultivate a globally minded workforce.l Promote diversity management.
l Enhance measures for proper conclusion of contracts by fully complying with the new guidelines.
l Continue procurement of green materials for our own products. l Promote cooperation with partners by sharing policies among
different divisions.
Self-rating for Fiscal 2010 Self-rating for Fiscal 2010 Self-rating for Fiscal 2010 Self-rating for Fiscal 2010
Objectives for Fiscal 2011 Objectives for Fiscal 2011 Objectives for Fiscal 2011 Objectives for Fiscal 2011
22 23
Various issues facing society Hitachi Solutions Considering CSR as a commitment to help solve a variety of problems facing society, Hitachi Solutions offers suggestions for achieving a global community where everyone can live a safe and comfortable life.
The world is currently facing a variety of social issues in many areas including environmental protection, poverty, natural disasters, resource conservation, the efficient use of energy and regional disparities. In the midst of these
challenges and the advance of globalization, organizations can influence society through their behavior and activities.
Interactive whiteboards can support equal opportunity for education and bring peace to everyone
Information technologies make important information more
accessible and meaningful
Diverse people and values make the company strong
Using IT systems to launch green manufacturing
Education Safety and Security
Diversity Climate Change
©DigitalGlobe, Inc.
24 25
one of such countries, interactive whiteboards are
used in 70 to 80% of the classrooms.
The situation is very different in emerging
countries, however. In Saudi Arabia, where about
6,000 StarBoards have been delivered, the birth
rate is 3.17 and 30% of the population are aged
25 or younger—a demographic picture that is
the mirror opposite of developed countries. The
country has a severe shortage of school buildings
and teaching materials, and teacher training
cannot be done fast enough to catch up with
Yutaka UsudaCorporate OfficerGeneral ManagerInteractive Media Solutions Division
By doing business in the area of education, we are supporting both prosperity and peace.
StarBoard in a Turkish classroom
The StarBoard interactive whiteboard is now widely used in schools and other educational institutions all over the world. As Hitachi Solutions
does business in a wide range of global markets, we are very interested in the potential of our solutions to help shape the future of the countries.
Interactive whiteboards can support equal opportunity for education and bring peace to everyone.
Tunay AlkanDeputy DirectorGeneral Directorate of Educational TechnologiesMinistry of National Education, Turkey
StarBoard opportunities in Turkey
V O I C E
The “FATIH PROJESI” is a national project in Turkey aimed at drastically changing how ICT is used
in education within three years. The name stands for “Firsatlari” (educational opportunities),
“Artirma” (increase), “Teknolojiyi” (educational technology), “Iyilestirme” (improve), and
“Haretketi” (movement). The project’s objective is to improve the motivation, understanding and
academic achievements of students by enhancing interactive classroom-based communication
with the help of information technologies. The government plans to install Internet-ready
computers and interactive whiteboards in classrooms at every elementary, middle and high school
across the nation (about 620,000 classrooms) and to digitize all teaching materials. Hitachi
Solutions’s StarBoard Software is on the shortlist of candidates to be used in the project.
Education
currently in use in 71 countries, the StarBoard
has won a big share of the education market.
While observing classrooms in different parts
of the world, I realized that although education is
very important everywhere, its specific objectives
and the problems encountered in the delivery of
education vary significantly depending on the
culture and wealth of the country. In developed
countries, one of the major goals of education is to
provide higher levels of education to produce good
citizens who can be reliable tax payers. In the UK,
“Whiteboards of the future” playing an important role in 71 countries throughout the world
StarBoard, the leading product line of Hitachi
Solutions, is a “whiteboard of the future” with
many functions. Users can draw and write on the
projected computer screen images or operate
computers, such as performing an Internet search,
by finger or pen. With more than 170,000 units
demand. This presents a problem, because if many
children lack the opportunity to receive even a
minimally decent education, the economic gap will
continue to grow. The widening of this gap can
have disastrous effects on society and even lead
to civil war. Viewed in this light, we can say that
education is a pressing matter, even in terms of
maintaining peace in the country.
Thinking about these things, it occurred
to me that by doing business in the area of
education we are supporting both prosperity and
peace. If this is so and we are indeed helping
to construct a foundation for the country’s
development, we must think about the possible
future paths the country might take when
planning our business development.
An infinite number of opportunities to change the world through ICT
We started an Internet community site called
“Stabo Hiroba” to provide Japanese StarBoard
users with access to digital teaching materials
and let them share their own. The section of the
site where teachers share the materials they have
developed themselves is particularly popular,
receiving more than 10,000 visitors every month.
This is an example of what Information and
Communication Technology (ICT) can do. While
open classes and other traditional opportunities
have been locally available to teachers,
opportunities to share teaching materials,
methods and tips with other teachers in distant
areas have been very limited. ICT can link people
to people regardless of the physical distance.
ICT lets people to share information and
knowledge with other people. With the advance
of tablet computers and smartphones, ICT has
realized even more of its potential. What’s more,
new communication systems and tools have
become available that change how ICT is used.
For example, the Middle East uprisings may not
have occurred had it not been for such tools as
Facebook and Twitter. You could even say that the
most advanced ICT tools are capable of shaking
up the global order.
In addition to its impact in classrooms,
StarBoard has the potential to change work
styles and improve the quality of life of people in
general. For example, StarBoard can be used by
people who work from home in order to spend
more time with their families. Elderly people,
meanwhile, can use StarBoard to exercise their
brain and/or body. StarBoard can also help
promote decentralization in various fields, solving
the problem of overconcentration of industry and
population in the Tokyo area, for example. If we
can take a broader view of society and use our
imagination, there are unlimited opportunities to
make the world a better place.
The more options people have for
communicating, the more efficiently they can use
their knowledge and skills. Through its work in
the field of ICT, Hitachi Solutions contributes to
creating a more prosperous society.
Problems facing society Hitachi Solutions
No. 1
26 27
Motoe UsumiManager
Environment Promotion DivisionCSR Group
By offering products and solutions that are more environmentally sound,
we can change the world.
No. 2
Masahiro ShinozakiSenior EngineerSystems DepartmentInteractive Media Solutions Division
We support our customers in their efforts to conserve the environment by helping them measure their CO2 emissions.
V O I C E
The task of the Interactive Media Solutions Division is to make
recommendations and achieve sales of systems using the StarBoard. One of
our suggestions was to help our customers understand their CO2 emissions
by adding the Carbon Footprint Mark to the teleconference system that uses
StarBoard electronic whiteboards. With the authorization, we can now label
the product with information about its CO2 emissions.
We will keep working with our customers to help them reduce their CO2
emissions while emphasizing our contribution to environmental conservation
across the entire life cycle of our products.
*1 Calculated based on the SI-LCA, an in-house Hitachi Group LCA assessment method for IT. The method observes the Fiscal 2005 Guideline: Environmental Performance Assessment Guideline for Information and Communication Technology (ICT), which is compiled by a collaborative industry-government-academic group.
*2 This figure was calculated based on the specific case outlined. Actual rates of reduction in other situations may vary depending on conditions.
The figure (4,750 kg) was obtained by calculating
the total amount of greenhouse gases (GHG) emitted
by StarBoard interactive whiteboards during
teleconferencing over a 10-year life cycle under the
following scenario.
The scenario: Teleconferences are held 0.89 times a week for
1.15 hours each time (53.2 hours over 46.3 meetings per
year). The six participants are located at the Tokyo office
and Osaka office of Hitachi Solutions (distance: 500 km).
The detailed system configuration is published on the
official Carbon Footprint site (http://www.cfp-japan.jp/).
Based on this scenario, the figure (8.93 kg) is the amount of
GHG emissions released for every one hour of meeting time.
Note: The figures are calculated and authorized for a certain type of
case. Figures may vary depending on the actual conditions.
Carbon Footprint Mark for teleconference systems using the StarBoard interactive whiteboard
Climate ChangeThe abnormal weather patterns and natural disasters on a massive scale that we have experienced in recent years are testimonials to an
unimaginable global environmental crisis. Can IT change the relationship between energy use and our lifestyle? Can IT bring us closer to
solving issues related to climate change? Hitachi Solutions is always ready to take on a new challenge to expand the potential of information
technologies.
Using IT systems to launch green manufacturing
the conventional LCA (life cycle assessment)
method*1 as part of its efforts to help reduce the
environmental impact of human activities.
To help our customers green their
operations, we present them with a package of
our best-performing environmentally friendly
products and services. This “eco solution”
includes products and services that perform well
in a number of areas, such as energy saving,
resource conservation, the control of chemical
substances and biodiversity preservation. For
example, our vein authorization system was used
by one of our customers to record and analyze
the number of photocopies made by each
employee. As a result of this approach, the use of
teleconference system using StarBoard
became the first IT system product to obtain
authorization to use the Carbon Footprint
Mark. Products and services carrying the mark
display information about the total amount of
greenhouse gases (in CO2 equivalent) emitted at
each stage of their life cycle.
Compared with electrical appliances, it
is more difficult to show the environmental
performance of system products in a concrete
form such as numbers because the performance
and effects change greatly depending on the
conditions during use. To solve this problem,
Hitachi Solutions adopted the Carbon
Footprint assessment system in addition to
Visualizing the invisible potential of IT in environmental protection
People say IT can be effectively used to reduce
environmental impact. If this is true, how big
is the impact in terms of CO2 reduction? If
they do not see numerical figures, potential
customers are not interested in potential
solutions. Hitachi Solutions therefore makes
the environmental performance of our products
visible to customers to help them use the
products effectively in their efforts to reduce the
environmental impact of their activities.
In November 2010, Hitachi Solutions’s
copiers was reduced by 20%.*2 In addition to the
improved environmental outcome achieved, the
customer was able to cut costs.
Taking the initiative to address issues related to climate change
As a way to cut electricity consumption after the
massive earthquake and tsunami of March 2011,
the railroad companies reduced the number of
trains running in the Tokyo area in a move that
affected many commuters. Hitachi Solutions’s
SecureOnline Work-from Home Service
provides a solution in such circumstances.
This robustly secure cloud computing service
creates a safe and comfortable external
computing environment for those who wish to
work from home. We are currently preparing
an application for Carbon Footprint Mark
authorization for the service.
After the March earthquake and tsunami,
the balance between energy demand and supply
has become a concern for many people all over
the world. How can we adapt our lifestyles and
the way we do business, both of which are totally
dependant on large amounts of energy? How
can we reduce CO2 emissions without sacrificing
economic development? These issues have
become even more important for all of us living
on the planet Earth.
I believe Hitachi Solutions can certainly
create positive change in the world by
offering products and solutions that are
more environmentally sound. For example,
we can provide our customers with effective
recommendations for cutting their CO2 emissions
by demonstrating our own experience with the
products and solutions we use at our own office.
In addition to emphasizing the performance of
our existing low-impact products, we also seek
to develop new products and solutions that can
actually remove existing atmospheric CO2 and
provide other environmental benefits. To that
end, we have to make a drastic change in the
way we design new products by considering
environmental issues as the very first step. I
believe Hitachi Solutions should be a company
that takes the initiative to face issues related to
climate change.
The world cannot address the issues of
climate change without the private sector’s
capacity to develop products and services.
Hitachi Solutions takes on the challenge of social
innovation, bringing to bear our information
technology knowledge and expertise.
Problems facing society Hitachi Solutions
GHG emission from meetings
8.93 kg/hour
28 29
The March 2011 disaster changed the way people think about how they live their lives. In response, Hitachi Solutions has accelerated its
development of information solutions to ensure a safe and secure society. What information do we need to live safely and securely every
day? What form should that information be presented in so as to make it easy to deliver it to large numbers of people? We continue to seek
answers to these questions.
Information technologies make important information more accessible and meaningful
Masakazu Kuji Executive Officer, Deputy General ManagerGlobal Business Development & Operations GroupGeneral Manager, Global Business Development Division
Our role then is to answer this question: how can we link advanced information technologies to safety and security?
Safety and Security No. 3
GeoPDF Solution technology to be launched in TaiwanAt a product review held on May 25, 2011 in cooperation with the Industrial Development Bureau of Taiwan, we announced our partnership with Taiwanese company Wistorn ITS (WITS) and the start of delivery of GeoPDF Solution technology.
Neng-Chuan ChouDeputy Director GeneralIndustrial Development BureauMinistry of Economic Affairs, Taiwan
V O I C E
GeoPDF Solution technology has great potential to assist not only in disaster countermeasures but in a wide range of other applications.
I extend our heartfelt sympathy and condolences to all the people of Japan affected by
the earthquake and tsunami and hope that they will be able to regain their strength
and return to normal life as soon as possible, following the recovery of the region.
I welcome the partnership between Hitachi Solutions and WITS for a new
endeavor dealing with geographical information. The Industrial Development
Bureau of Taiwan will continue to provide its full support for the development of
business between the two countries. Specifically, the launch of GeoPDF Solution
technology in Taiwan has great potential not only in disaster countermeasures but in
a wide range of other applications.
Problems facing society Hitachi Solutions
Donating GeoPDF Files to support 3.11 recovery efforts
Since the massive earthquake and tsunami on
March 11, events that have collectively become
known simply as “3.11,” Japanese society has
been experiencing a paradigm shift. Working
out how we can ensure safety and security in
daily life will be a concern shared by everyone
in the post-3.11 era.
As part of our response to the disaster, we
quickly decided to donate GeoPDF files to local
governments in the affected areas. GeoPDF files
are products created by our location intelligence*
business, one of our core business areas. By
overlaying the residential map drawn before
the disaster with data showing flooded areas
and the satellite images taken after the quake
and tsunami, the damage to houses and other
buildings can be precisely seen. After the
successful use of GeoPDF in the recovery efforts
following the massive 2010 earthquake in Haiti
and Hurricane Katrina in the US in 2005, Hitachi
Solutions worked to prepare the technology for
use in Japan in the event of a disaster. In fact, we
were already in the process of proofing, aiming for
a spring 2011 launch, when the earthquake hit.
While high-resolution satellite images are
available for almost every region of the Earth,
the size of the data makes it difficult for people to
use at home or at small offices (the data for the
area encircled by Tokyo’s Yamanote loop line, for
example, can barely fit on one DVD). To solve this
problem, we processed the data so that it could be
used in PDF files, making it available for anyone to
use without the need for a special environment or
professional knowledge. Because damage can be
analyzed using the images even when the precise
location of a building is not known, the technology
is very useful for carrying out insurance damage
assessments and other tasks.
Securing reliable information—a challenge facing modern society
These days we are all bombarded with
information. Along with everything else,
this includes socioeconomic, geological and
meteorological data as well as health information.
Some people have started to wonder whether all
this information has really made things better.
After the earthquake, many people were not
able to find the precise information they really
needed, despite the sea of information that
surrounded them. For some, even something as
basic immediate physical safety was not secured.
Too many people experienced this kind of
insecurity and frustration in the chaos following
the earthquake.
In these kinds of circumstances, we need
to be able to provide information quickly while
avoiding the danger of overwhelming people
with a deluge of data. What society needs right
now is information that comes from a source
that is clear and whose credibility is easy to
judge. Ensuring the reliability of information is a
challenge that modern society must face up to in
order to mitigate the double-edged sword that
information can become.
Our role, then, is to answer this question: how
can we link advanced information technologies
to safety and security? One example concerns
gene analysis technology. The advance of gene
analysis technology has made the collection of
genetic information easier and faster. If genetic
information and farm records could be provided
alongside agricultural and aquatic products, we
could reassure consumers and stop the spread of
misinformation that can damage the farming and
fishing communities. Despite its massive volume,
this kind of data can be stored on a tiny microchip
and embedded into the packaging of rice, wheat
or any other product.
In this and other ways, Hitachi Solutions is
working to enhance public safety and security by
developing new means of presenting valuable
information so that it can be accessible by all.* The general term for technologies that can make geographical
and spatial information available in a form able to be understood without specialized knowledge for business purposes.
©DigitalGlobe, Inc.
30 31
The October 2010 merger between Hitachi Soft and Hitachi Systems gave birth to Hitachi Solutions, creating a workforce of 10,000-plus
professionals. By drawing upon the individual strengths of each person, we are generating even greater power.
Diverse people and values make the company strong
Misa HisanagaDepartment Manager
Diversity Development CenterPersonnel & General Affairs Group
By ensuring diversity among those who play important roles in the company we will undoubtedly gain a valuable resource.
Yukari TominagaExecutive OfficerDeputy General ManagerDistribution Solution Business Division
V O I C E
Making diversity the driving force to propel us forward into new worlds
The Diversity Development Center is playing a key role in developing an
environment where diversity is accepted and respected and diverse values
can be a potential source of great ideas. We now have a more diverse mix
of people—including women, non-Japanese and people with disabilities—
making full use of their knowledge and skills in positions of high authority and
responsibility in different areas. We will make diversity part of our corporate
culture and the driving force that propels us into new worlds.
Seminar for female leaders
“Working Mother Start!” seminar
Divers i tyNo. 4
Problems facing society Hitachi Solutions
Drawing up a diversity roadmap as a global strategy
Although Hitachi Soft and Hitachi Systems both
belonged to the Hitachi Group and were engaged
in similar activities, the merger revealed to many
employees an unexpected level of differences
between the two companies. Meanwhile, as the
new company is larger, its activities have greater
impact on society.
The promotion of diversity is one of the
keys to solving the challenges facing Japanese
society, such as the perception of stagnation
and the declining birthrate. In the process of
support the career development of female
employees, casual meetings for female managers,
and seminars for working mothers.
We also studied the career goals for different
groups of female workers and found that
their goals and challenges vary depending on
occupation, position and workplace environment.
We therefore provide opportunities female
workers would otherwise not have. For example,
we invited a female manger to a discussion
session where we were able to identify different
types of challenges female employees faced in
their career development. We consider these
cross-organizational and cross-occupational
approaches to be very valuable.
In terms of the globalization of Hitachi
Solutions, the promotion of workplace diversity
is an urgent task. In order to compete in the
global market, in addition to more professional
female employees, we need a more robust
expanding its global businesses, Hitachi Solutions
established a Diversity Development Center in
October 2010 and tasked it with drawing up a
five-year roadmap for diversity promotion.
Hitachi Solutions already provides a
workplace where diversity is appreciated but
we recognize the need to ready ourselves for an
even more diverse environment. Instead of trying
to diminish differences, we must accept and
respect them in order to thrive in this changing
world. By ensuring diversity among those who
play important roles in the company we will
undoubtedly gain a valuable resource.
workforce made up of individuals with diverse
skills, knowledge and backgrounds. By preparing
an environment in which diversity is respected,
the capabilities of all employees can come into
full play.
Hitachi Solutions’s commitment to diversity
can also be seen in our ski team, AURORA, which
was formed in November 2004 as a corporate ski
team for employees with disabilities. Many of the
team’s skiers are top athletes who regularly win
medals at the Paralympic Games and other world
championships. Other employees fully support
the team, with many attending events to cheer
on the skiers, who, by always trying their best
to overcome their physical difficulties and attain
good results, are inspiring role models.
Personally, I don’t think everyone has to
pursue the same career path. I respect the
value of each person and am a big believer in
the motivational boost that usually follows the
Diversity can maximize the value of the most important resource in business—people
Female employees make up 11% of the Hitachi
Solutions workforce. To create a better work
environment for them, we have been setting
goals and working on specific themes, including
career development and work-life balance.
Starting in early 2011, we have intensively
planned and implemented various programs,
including workplace diversity seminars and
training sessions for managers, programs to
development of new skills and knowledge and the
advancement of a career. I want to support people
who are not defeated by perceived limitations and
have the courage to try new things.
Hitachi Solutions views its employees as its
most valuable asset. The individual strengths
and personal development of each employee
provide the energy the company needs to take
on new challenges.
32 33
Hitachi Solutions is contributing to society through its primary business of software development. Based on the principles of harmony, sincerity and a pioneering spirit described in the Hitachi Founding Spirit, we consider conservation of the environment to be an important issue for all humanity and believe we have a duty to address this issue in our business operations.
Aiming to achieve a sustainable society via the key initiatives of “Global Warming Prevention,” “Environmental Use of Resources” and “Biodiversity Conservation,” we are actively promoting our environmental management system based on the following basic policies.
1. We will distribute products and solutions (systems and services) effective in reducing environmental impacts.
2. We will strive to save resources and energy, promote green purchasing and waste reduction, and conserve biodiversity in our business activities.
3. We will strive to improve continuously and control the environmental impact of our activities by establishing our
own environmental management system.4. We will observe all environmental laws and regulations and
other requirements to which Hitachi Solutions agrees.5. We will establish objectives and targets based on our
environmental policy and review them on a regular basis or as necessary.
6. We will inform and disclose this environmental policy to all stakeholders and any person concerned with Hitachi Solutions’s business operations.
7. We will promote educational activities on the environment to foster the development of a workforce of individuals who can spontaneously take eco-conscious actions as members of society.
Note: This environmental policy also applies to Hitachi Soft System Design Co., Ltd., Hitachi System Value, Ltd., CABCARD & SERVICE Co., Ltd., and DACS Co., Ltd. within the Hitachi Solutions Group.
Environmental policy
Environmental Slogan
“Bequeathing a Healthier Earth to Future Generations.”
Upon the launch of the new company in 2010, the Environmental Policy was established based on the
principles described in the Hitachi Founding Spirit: harmony, sincerity and pioneering spirit.
Each fiscal year, Hitachi Solutions sets environmental objectives and review the achievements. The results are reflected in the new targets set for the next fiscal
year. In fiscal 2009, the objectives of reducing electricity and paper consumption were met, with the targeted figures significantly exceeded. In 2010, new
reduction targets were set and also met. The rate of paper recycling increased as a result of thorough sorting of paper waste at offices.
In order to promote environmental conservation activities more effectively and efficiently, we implemented an environmental accounting system that allows us to
identify and quantitatively assess the costs and effects of environmental conservation efforts undertaken in the course of our business activities. Major quantitative
results in fiscal 2010 include a 324.9 Mwh/year reduction in energy consumption. The costs associated with environmental activities from fiscal 2008 to fiscal
2010 are shown in the table below.
Environmental Report
Establishment of the environmental policy
Environmental objectives and achievements for fiscal 2010
Environmental accounting
Communication with local communities/Biodiversity conservation
Recognizing that its responsibility to help protect the global environment is an important one,
Hitachi Solutions takes sound measures by setting objectives for environmental activities and evaluating the results
as well as by performing environmental accounting.
Hitachi Solutions promotes environmental activities
under its Environmental Management System.
We first obtained ISO 14001 certification in 2001
and have since been expanding the number of
organizations that have it. We are scheduled
to obtain certification for the new company in
January 2012.
Environmental management system
ISO 14001 Certification of Hitachi Solutions and Its Predecessors
January 2001 Chubu Branch, Hitachi Systems
March 2002 Head office and Kansai Branch, Hitachi Systems
October 2003 Head office and Life Science Research Center, Hitachi Software
January 2004 Whole company, Hitachi Systems
October 2006Integrated certification for the whole company including larger areas, Hitachi Software
2009Integrated certification for the affiliated companies of Hitachi System and Hitachi Software
January 2012 Integrated certification for the new company (scheduled)
: Achieved : Partially achieved ×: Not achieved
Goal Target for fiscal 2010 Achievement in fiscal 2010 Result
To offer products and services that contribute to the reduction of environmental impacts
Software To increase sales by 50% from the previous year. Sales were increased by 50.8%.
To implement environmental efficiency assessment for the total product life cycle. Assessment was conducted for 14 solutions.
Hardware
To maintain zero content of specified chemical substances in own products. Zero content was maintained.
To observe REACH*1 and other domestic and international environmental laws and regulations.
Studied the contents of harmful chemical substances in our hardware products in accordance with the EU’s REACH regulation. No such substances were found in products currently on the market.
To observe domestic and international laws and regulations governing shipment and related procedures for our hardware products.
RoHS*2 authorization: 5 modelsAuthorization of suppliers who manufacture our hardware products: 2 suppliersGreen supplier authorization of other companies who manufacture our hardware products: 3 companies Related procedures: 18
Resource conservation, energy saving and green procurement
To reduce paper consumption (by cutting down on printing, etc.) by 2% from the fiscal 2009 level.
Reduced by 8.8%.
To reduce electricity consumption (by switching off unnecessary lighting, etc.) by 1% from the fiscal 2009 level.
Reduced by 1.8%.
To reduce burnable waste (by sorting waste) by 7% from the fiscal 2006 level (head office).
Reduced by 16%.
To increase green procurement to at least 90%. To buy green products. Rate of green procurement increased to 97.8%.
Biodiversity conservation / Development of a workforce of individuals who willingly take voluntarily actions to protect the natural environment
To promote rural landscape and forest conservation activities through volunteer programs.
Rural landscape and forest conservation activities and street cleanup programs were conducted as planned.
*1 REACH: Registration, Evaluation, Authorisation and Restriction of Chemicals. A comprehensive system instituted by the EU. *2 RoHS: Restriction of Hazardous Substances. EU directive to identify specific hazardous substances contained in electric and electronic products and restrict their use.
Environmental conservation costs (million yen)
Type of costs Specific use Fiscal 2008 Fiscal 2009 Fiscal 2010
Business related costs Waste recycling, energy saving, waste management, etc. 36.5 44.4 54.5
Costs related to areas upstream and downstream of distribution Procurement of environmental products, packaging measures, etc. - - -
Management activity related costs Environmental education, operation and maintenance of EMS, R&D, etc. 161.9 177.7 161.1
Costs of social activities PR efforts for social activities, environmental conservation activities, etc. 6.3 5.2 6.1
Costs related to environmental damage Fee for contamination load, etc. - - -
Total 204.7 227.3 221.7
We actively take part in activities in our local communities.
As a result of their environmental activities, our Tokyo head
office and some of our regional offices are recognized by
local authorities as “eco companies.”
Street cleanupTwice a month, employees of Hitachi Solutions and its group
companies volunteer to clean up Geneva-heiwa Street, a public
road between our head office and the Keikyu Aomonoyokocho
train station. For this activity, Hitachi Solutions was named an
authorized volunteer group and concluded an agreement under
the Adopt Program* with the Tokyo Metropolitan Government.
Employees of regional branches of Hitachi Solutions are
also participating in street cleanup programs. In fiscal 2010, a
total of 1,261 employees volunteered in these activities. * Cooperative beautification program conducted by citizens and local authorities.
Biodiversity conservation activities In cooperation with an NPO dedicated to conserving Tokyo’s
rural landscapes and forested areas, we conduct tree
thinning, seedling rejuvenation and grass trimming in forests
in the Oya area of Hachioji and revitalize idle rice fields in
Yokosawairi in Akiruno. The land we work on is owned by the
Tokyo Metropolitan Government.
In Hokkaido, our employee volunteers participate in
the removal of alien plant species and grass cutting. Similar
volunteer activities by Hitachi Solutions employees are
conducted throughout the nation.
Through these programs, Hitachi Solutions employees
contribute to the maintenance and conservation of local
environments while learning to appreciate the value of nature.
Environmental activities in cooperation with local authorities
Branch offices, etc. Participation in and registration for programs by local authorities
Head office and surrounding area
Tokyo[Authorization] Eco Power Company (Shinagawa Ward)[Registration] Environmental ISO Company Network (Shinagawa Ward)
Yokohama [Registration] Kanagawa Eco Network
Area operationsChubu Area Operations [Authorization] Eco Company (Nagoya City)
Kansai Area Operations [Registration] Kansai Eco Office Declaration
Larger areas
Hokkaido [Registration] Sapporo Eco Member
Hirosaki[Authorization] Eco Office (Hirosaki City)[Registration] Promotion of Environmentally Friendly Offices in Aomori Prefecture
Kyushu [Registration] Fukuoka Prefecture Eco Office Declaration
Rice planting after recovering an idling rice field (Yokosawairi, Akiruno)
Cleanup in a park and walkways around the park (Omori)
Thinning in a forest (Oya, Hachioji)
Street cleanup (Geneva-heiwa Street)
For other environmental reports and detailed data, please see our Website. http://www.hitachi-solutions.com/company/csr/eco/
October 1, 2010
Masahiro HayashiPresident and Chief Executive Officer
Hitachi Solutions, Ltd.
34 35
Third-party Review CSR Communication
About the Hitachi Solutions CSR Report 2011
Website iPhone application
Hitachi Solutions CSR Report 2011 is the first CSR report issued
by Hitachi Solutions Ltd., which was established by the October
2010 merger of Hitachi Software Engineering Co., Ltd. and Hitachi
Systems & Services, Ltd. In putting this report together, we focused
on readability and functional page design to effectively introduce the
new company to readers. We also tried to give the pages a friendly
appearance by including interviews and photos of our employees.
Our overall aim in publishing this report is to clearly deliver our
message to our customers and other stakeholders, whom we expect
to be its main readers.
This report includes details on original measures taken by
Hitachi Solutions based on the CSR Policy of the Hitachi Group
and our business activities designed to help solve the issues
facing society. We hope the readers of this report understand that
our corporate principle perfectly articulates our concept of CSR:
“Hitachi Solutions will contribute to the growth of our customers
and the global community, by supplying dependable technologies
and advanced solutions.”
We publish the Hitachi Solutions CSR Report 2011 as a digest to
introduce our ideas and activities to stakeholders. More comprehensive
and specific information can be found on our Website.
The Website presents more comprehensive and specific information
about our CSR measures that is not included in the CSR report. The
latest news is also reported as “CSR News” on the Website. We are
committed to actively disclose information to our stakeholders.
Hitachi Solutions’s iPhone application is a tool that makes possible deeper
communication with our customers, students and other stakeholders.
The free iPhone application contains a book viewer tool for reading this
report, along with links to other Websites, such as “Hitachi Solutions in
Numbers,” “Information Security Blog” and the “IT Term Dictionary.”
The application is available in the App Store. To find it, please search the
keywords “Hitachi SOL” or “Hitachi Solutions” in Japanese.
This review was conducted based on the contents of this report as well as interviews with company managers in the areas of environmental
management, quality control, human resources, procurement, information security and CSR. The attitude and practices on CSR by Hitachi Solutions
have triggered the development of a PDCA cycle (management cycle) with a focus on improving the workplace environment for employees.
Hideto DeDe KawakitaCEO
International Institute for Human, Organization and the Earth (IIHOE)
International Institute for Human, Organization and the Earth (IIHOE): An NPO established in 1994 “for the democratic and balanced development of all the lives on the Earth.” In addition to its main activity (providing management support for citizen groups and social enterprises), IIHOE has also been involved in supporting leading companies in their CSR. http://blog.canpan.info/iihoe/ (Japanese only)
Hitachi Solutions promotes CSR in accordance with our management policy. In order to perform the PDCA cycle effectively, we target issues and set
goals based on the CSR Policy of the Hitachi Group. As an executive officer in charge of CSR, I recognize the importance of correctly understanding the
expectations of various stakeholders and meeting those expectations.
We asked Mr. Kawakita of IIHOE to review our CSR performance so that we can identify any issues and improve our activities. Based on the review,
we will work to improve each division’s understanding of CSR and make our measures more visible, while continuing to play our part in the important
task of reducing society’s environmental impact by developing and offering “eco solutions.” In addition, we will raise employee awareness regarding
“CSR procurement” and ensure self-motivated management of orders both made and received.
Response to the Third-party Review Kenryu Nagano
General Manager, CSR GroupExecutive Manger and Operating Officer
n Information is reported both in the CSR Report and on the Website.
Sig
nifi
can
ce f
or
stak
eho
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s
Significance for Hitachi Solutions
Reported on the Website“Unabridged version”
Reported in the CSR Report“Digest version”
Hitachi Solutions’s CSRhttp://www.hitachi-solutions.com/company/csr/
l Hitachi Solutions provides a workplace environment where employees
can continue working despite changes in their personal lives. This is
proved by the high percentage (1.97%) of employees who make use of
the systems for unpaid leave, shorter working hours and work-from-home
arrangements designed to help those taking care of young children and
elderly parents. When the employees who use the leave system to take
care of sick or injured family members are added in, the rate is even
higher, at 4.93%. In addition, employees have options other than taking
leave. For example, flexible working hours are also provided to enable
employees to meet their outside obligations without taking a full day off
work. To further promote better a work-life balance, the experiences of
those who have utilized the systems to take care of elderly parents or for
other purposes should be shared with other employees.
l After the massive earthquake and tsunami hit the Tohoku area, Hitachi
Solutions was quick to donate its products and services, including satellite
images and GeoPDF files (p. 15, 28-29). By providing ongoing support to
people in the affected areas, needs that would otherwise be missed were
identified, leading to the development and improvement of services as
well as human resources development.
l Hitachi Solutions reviews its measures based on the CSR Policy of the
Hitachi Group (p. 16-21). The items, standards and questions in the
evaluation program should be revised so that the departments, which
form the frontlines of CSR, can review and evaluate their own measures.
l StarBoard interactive whiteboards acquired the Carbon Footprint Mark,
evidencing Hitachi Solutions’s efforts to reduce CO2 and other greenhouse
gases (p. 26-27). However, I recommended that Hitachi Solutions disclose
its short- and middle-term contributions to the Hitachi Group’s Long-term
Environmental Management Plan “Environmental Vision 2025” (to reduce
CO2 emissions by 100 million tons/year from the fiscal 2005 level by fiscal
2025 through product development).
l Counseling systems to manage employee mental health have been
developed. Further measures, especially measures to prevent the
recurrence of problems, should be taken.
l Green procurement is conducted fairly with respect to stationery and other
office items that are purchased for use at Hitachi Solutions offices (p. 21).
However, nearly half of the ordering and management of items, including
servers, that are delivered to clients cannot be verified as conforming to
the standards and principles of environmentally and socially responsible
procurement. This is seemingly a problem for information departments
throughout the entire Hitachi Group and measures in cooperation with
other group companies are necessary.
Areas of admirable performance
Areas where further efforts are needed
Areas where improvement is recognized but further efforts are needed
High
High
CSR Report 2011
4-12-7, Higashishinagawa, Shinagawa-ku, Tokyo 140-0002, JapanPhone: +81-3-5780-2111http://www.hitachi-solutions.co.jp/
Inquiries:CSR Promotion Department Corporate Communications Division Phone: +81-3-5780-6450Fax: +81-3-5780-6455