CSR Lesson #01

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Master of Arts in Communication : Corporate

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Session Topic : Exploring

Defnitions o CSR

Subject: Corporate SocialResponsibility

by Ida Bayuni

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•

Part 1 CSR & 5 Dimensions• Part 2 CSR Defnitions

Today’s Discussion

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CSR: Defnition & Te !ey

Corporate Social Responsibility CSR! " De#nition:

• A business system that enables the production& distribution of wealth for the betterment ofits stakeholders through the implementation &

integration of ethical systems & sustainablemanagement practices.

Te key "parts# o te defnition include$

a. The production & distribution o wealthb. Stakeholder management c. Creating an ethical system &d. Sustainable management practices

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CSR: System Tin%ing pproac

system thinking approach is

needed'to enable corporations to manage "the inter-relationships# rater tan linear cause-eect chains & seeing

processes of change rater tansnapshots (Senge, 1990).Peter M$ Sen%e&P'$D• merican

systemsscientist(

• )ounder o teSociety or*rgani+ational,earning(

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CSR: International Standards *rgani+ation -IS*.

Standard for social responsibility of,a. ri!ate "corporate# &

b. ublic sector organi$ations.

(S) 2*+++ establises' 7 core subects of socialresponsibility ' o /ic are parts o most current CS%defnitions$.'rgani$ational go!ernance(.Community in!ol!ement & de!elopment ).*uman rights+.abor practices

.The en!ironment./air operating practices0.Consumer issues

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CSR: Te 5 Dimensions

,o

$

Dimensi

ons

T'e De#nition iscoded to t'e

dimension if itrefers to

-.ample P'rases

0-n/iron"ment

Te naturalen1ironment

a.1A cleaneren!ironment2

b.13n!ironmental

concerns in businessoperations2

2 Social Te relationsipbet/een business andsociety

a.1Contribute to a bettersociety2

b.14ntegrate socialconcerns into their

business operations2

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CSR: Te 5 Dimensions -Cont(.

,o

$

Dimensi

ons

T'e De#nition iscoded to t'e

dimension if itrefers to

-.ample P'rases

3-conomic

Socio4economic orfnancial aspects'including describing

CSR in terms o abusiness operation

a.1Contribute toeconomicde!elopment2

b.1preser!ing the pro5tability2

c. 16usiness operations2

Sta0e'older Sta%eolders orsta%eolder groups

a.14nteractions with theirstakeholders2

b.1*ow organi$ations

interact with theiremployees, suppliers,customers andcommunities2

a.16ased on ethical

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CSR Defnitions

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CSR: Defnitions -Cont(.

,o

De#nition

Source

De#nition Dimensions

0 !ones,19"0

• Te notion tat corporations a1ean obligation to constituent groupsin society oter tan stoc%olders &beyond tat prescribed by la/ orunion contact indicating tat a sta%e

may go beyond more o/nersip(

a.7oluntariness

b.Stakeholde

r

2 #opkins , 199"

• $oncerned %ith treating thestakeholders o te frm etically'or in a socially responsible manner(

Sta%eolders exist bot /itin a frm& outside( $onseuentlybeha'ing socially responsibly /ill increase te umande1elopment o sta%eolders bot/itin & outside te corporation(

a.7oluntarine

ssb.Stakeholder

c.Social

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CSR: Defnitions

,o

De#nition

Source


3

orldusiness$ouncilfor

Sustainable*e'elo p+ment,1999

• Te commitment o business tocontribute to sustainable economicde1elopment' /or%ing /itemployees' teir amilies' te localcommunity & society at large to

impro1e teir 6uality o lie(

a.Stakeholde

r b.Socialc. 3conomic

• -he o'erall relationship o tecorporation /it all o itssta%eolders( -hese includecustomers' employees'

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,o

De#nition

Source


5

orldusiness$ouncilfor

Sustainable*e'elop+ment,/000

• Te continuing commitment bybusiness to bea1e etically &contribute to economicde1elopment /ile impro1ing te6uality o lie o /or%orce & teir

amilies as /ell as te localcommunity & society at large(

a.7oluntariness

b.Stakeholder

c. Sociald.3conomic

usiness forSocial

• Business decision ma%ing lin%ed toetical 1alues' compliance /itlegal re6uirements & respect orpeople' communities & te

a.7oluntariness

b.Stakeholder

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,o

De#nition

SourceDe#nition Dimensions

9

usiness forSocialespon

sibili+ty,/000

• *perating a business in a mannertat meets or exceed' te etical'legal' commercial & publicexpectations tat society as obusiness( Social responsibility is'

a guiding principle or e1ery decisionmade & in e1ery area o a business(

a.7oluntariness

b.Stakeholder

c. Social

d.3n!ironmental

e.3conomic

:

$ommis+sion oftheuropean$ommuni+ties,/001

• Essentially a concept /erebycompanies decide 1oluntarily tocontribute to a better society & aclearer en1ironment(

a.7oluntariness

b.Socialc. 3n!ironme

ntal

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CSR: Defnitions

,o

De#nition

Source


;

$ommi ssion oftheuropean

$ommuni+ties,/001

• concept /ereby companiesintegrate social & en1ironmentalconcerns in teir businessoperations & in teir interaction /itteir sta%eolders on a 1oluntary

basis(

a.7oluntariness

b.Stakeholder

c. Sociald.3n!ironmental

e.3conomic

0<

cilli amsandSiegel,/001

• ctions tat appear to urter somesocial good' beyond te interests ote frm & tat /ic is re6uired byla/(

a.7oluntariness

b.Social

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,o

De#nition

Source


002inney,/001

• $S or corporate citi3enshipcan most simply be defned as aset o management practices tatensure te company minimi+es tenegati1e impacts o its operations

on society /ile maximi+ing itspositi1e impacts(

• Social

02arsden, /001

• 4bout the core beha'ior ocompanies & te responsibility orteir total impact on te societies'in /ic tey operate( $S is notan optional add-on nor is it an act of

philanthropy ( 4 sociallyresponsible corporation is onetat runs a proftable business tat

a.Socialb.3n!ironme

ntalc. 3conomic

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,o

De#nition

Source


03

$ommission of

theuropean$ommunities,/00/

• 4bout companies a1ingresponsibilities &ta%ing actionbeyond teir legal obligations &economic7business aims( -hese%ider responsibilities co1er a

range o areas but are re6uentlysummed up as social &en1ironmental' /ere social meanssociety broadly defned' rater tansimply social policy issues( -his canbe summed up as te triple

bottom line approac$ i.e.economic' social & en!ironmental(

a.7oluntarine

ssb.Socialc. 3n!ironme

ntald.3conomic

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,o

De#nition

Source


0

56,/008

• *pen & transparent businesspractices based on etical 1alues &respect or employees' communities& te en1ironment' /ic /illcontribute to sustainable business

success(

a.7oluntariness

b.Stakeholder

c. Social

d.3n!ironmental

e.3conomic

05

usiness forSocialesponsibili+ty,/008

• cie1ing commercial success in/ays tat onors etical 1alues &respect people' communities & tenatural en1ironment(

a.7oluntariness

b.Stakeholder

c. Sociald.3n!ironme

ntal

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,o

De#nition

Source


08

$ommission ofthe

uropean$ommuni+ties,/008

• -he concept that an enterpriseis' accountable or its impact on allrele1ant sta%eolders( 5t is thecontinuing commitment bybusiness to bea1e airly &

responsibly & contribute toeconomic de1elopment /ileimpro1ing te 6uality o lie o te/or% orce & teir amilies as /ell aste local community & society atlarge(

a.7oluntariness

b.Stakeholder

c. Sociald.3conomic

09$S%ire , /008

• Te integration o business operations& 1alues' /ereby te interests o allsta%eolders including in1estors'customers' employees & te

a. 7oluntariness

b. Stakeholder c. 3n!ironmen

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,o

De#nition Source


0:#opkins,/008

•

$oncerned %ith treating thestakeholders o te frm etically or'in a responsible manner( @Etically orresponsible? means treatingsta%eolders in a manner deemedacceptable in ci1ili+ed societies(Social includes economicresponsibility( Stakeholders eistbot /itin a frm & outside. -he%ider aim o social responsibility isto create iger & iger standards oli1ing' /ile preser1ing teproftability o te corporation' orpeoples bot /itin & outside tecorporation(

a. 7oluntarine

ssb. Stakeholder c. Sociald. 3conomic

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,o

De#nition

SourceDe#nition Dimensions

20

thical2erforman+ce,/008

• 4t its best ' CSR is defned as teresponsibility o a company' or tetotality o its impact' /it a need toembed society 1alues into its coreoperations as /ell as into its

treatment o its social & pysicalen1ironment( esponsibility isaccepted as encompassing aspectrum' rom te running o aproftable business to te ealt &saety o sta=' & te impact on te

societies in /ic a companyoperates(

a.Stakeholder

b.Socialc. 3n!ironme

ntald.3conomic

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CSR: ssignment

Assi%nment +1Companies Percei/ed to be Socially Responsible

. 4dentify e8amples o corporations you percei1e to besocially responsible(

(. 9hat sources o inormation a1e in>uenced your udgments

). 7isit the corporate websites to see i tey contain a

section de1oted to CSR acti1ities matc yourperceptions o te organi+ation?s acti1ities

umber of pages $ a minimum o a 2x page

assignment?. 6anguage $ Englis7. Space $ 0(5 space". ont $ Times e/ Roman9. @se 'isuals $ Aisuals or illustrations to be

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References

0( Sims' Ronald R( -2

CSR Lesson #01

Documents

Transcript of CSR Lesson #01