ARAVIND EYE CARE SYSTEMBOTTOM OF THE PYRAMID MODEL

BOTTOM OF THE PYRAMID

Biggest potential opportunity

Troubling future discontinuity for many

“Like the tip of an iceberg, the opportunity remains

invisible to the corporate world.”

—C. K. Prahalad and Stuart Hart

Concept champions new thinking and new ways of

doing business in the world’s poor markets.

Also known as B24B

4 billion people remain outside of the global market system.

A tremendous need and real opportunity for corporations

BOP represent a vast, unexploited, multitrillion-dollar marketplace.

VIDEO

BACKGROUND

Founded in 1976 by Dr. Govinda Vankataswamy (Dr. V)

In 2004 ARAVIND EYE CARE SYSTEM started

providing eye care facility at Madurai Theni Tirunelveli Coimbatore Pondicherry

Largest and most productive eye care facility in the world

Over 30 years, Aravind has treated over 2.4 million poor Indians

Today the Aravind Eye Care System encompasses Self managed eye hospitals, A manufacturing center for ophthalmic products, An international research foundation Resource and training center

MISSION

TO ELIMINATE NEEDLESS BLINDNESS BY PROVIDING COMPASSIONATE AND HIGH QUALITY EYE CARE FOR ALL

PRINCIPLE

Large volume, high quality service result in low cost and self-sustainability.

Ensure that all patients are accorded the same care and high quality service, regardless of their economic status.

Revenue Model

Aravind is able to provide free eye care to two-thirds of its patients from the revenue generated from the other one third of its paying patients.

It also manufacturing in ocular lenses and export in US and European countries from which they earn hefty profits and use that money to run Aravind Eye Hospitals.

UNIQUE FEATURE

Cost cutting (factory setup).

In 1991, ARAVIND set up a factory to produce 60,000 inocular lenses per year (reduces cost of glass from Rs.800 to 200)

Reduced time per patient (infrastructure, management).

60 hours a week instead of 30 hours, industry standard.

Mass surgery(help in achieving higher surgery everyday).

Operation theater- two table side by side(reduces surgery time

from 30 minutes, industry standard, to 10 minute)

started doing 400 operation per month by one doctor instead of 25.

Camp organized in rural areas(attracted people to come forward with their problems)

UNIQUE FEATURE

INFRACTURE

Main Hospital: 8 SPECIAL CLINIC 7 OPERATION THEATOR 268 PATIENTS BEDS 100 SURGERIES PER DAY

Free Hospital: 4 OPERATION THEATOR 200 SURGERIES PER DAY

Camp Hospital: SITUATED NEAR MAIN HOSPITAL 2 OPERATION THEATOR 100 CAMO SURGERIES.

OTHER ACTIVITES

Recruit nurses from nearby

Lions Arvind Institute of community

ophthalmology(LAICO):

Community Outreach Activities:

TAKE HOME

“WHEN THERE IS A WILL THERE IS A WAY”

IF WE REALLY WANT TO GIVE BACK TO SOCIETY THEN WE CAN FIND DIFFERENT WAYS TO HELP SOCIETY AND AS WELL AS EARN OUR BREAD AND BUTTER…!!

THANK YOU