CSPRC 2014 - Talk to the Media ... and Get Heard
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Transcript of CSPRC 2014 - Talk to the Media ... and Get Heard
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Talk to the media …… and get heard
CSPRC Spectrum Conference 2014
Jill Hampton
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My Mantra
Timely~
Consistent
~
Relevant
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Understanding us …
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Understand the media
• 400-800 press releases each day
• “Sweeps” vs. regular programming
• Which shows want what
• Quick turnaround
• Magazine: editorial calendar
• Newspaper: longer time to work
• Newspaper: More indepth
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Understand the media
• Calls, emails, faxes
• Copy & paste bulk into computer
• Systems do not allow for attachments
• Everyone in newsroom can look up
• Attachments must be forwarded
• Graphics not included
• Photos can cause problems
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What’s our message …
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Pitch or Release?
Press Release
Come to us
We have an event …• something to see• related to current
event• famous person
Pitch
We’ll come to you
We have someone …• an expert• a great event• a spokesperson• special coming
through town
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Make it good …
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Mechanics of a good release
• Bullet points
• LINKS!
• No faxes
• Contact information
• Subject line – NOT “press release”
• The trouble with templates
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Mechanics of a good release
• Short & to the point – 1 page is best
• Headline
• We could take it verbatim
• Forget those quotes
• Spelling & grammar check
• Online support – press room
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Mechanics of a good release
Photos
• Don’t attach to *every* release
• Make sure big enough (print / TV / online)
• 1-2 usually plenty
• *Compelling* pictures
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Know who to contact …
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Assignment Desk
• First contact for the newsroom
• Logistics
• Filter for all reporters
• See the widest variety of releases
• Can be avoided
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Reporters
• Required to provide story ideas
• You can cold email
• Develop relationship
• May keep your idea on hold for weeks
• Mostly day-to-day ideas
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Producers
• Have time to fill
• You can cold email
• Develop a relationship
• They can re-use contacts more often
• Weekends filled farther out
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Take this knowledge and begin …
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In the end …
• Assertive not aggressive
• Keep at it
• Don’t get discouraged
• If you deliver what you promise, they will begin to count on you
• They will starting contacting *you*
• Know when to back off
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They called back …
… now what?!
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You’re booked!
On your location
• Be ready when they arrive
• Quiet place for interview
• B-roll/photo locations
• Waivers, if necessary
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You’re booked!
At the station
• Arrive early
• Ask for time of interview
• Texture better than pattern
• Avoid dark colors
• Relax and enjoy