CSMC August 17, 2021

Innovation Districts

“Geographic areas where

leading-edge anchor institutions

and companies cluster and

connect with start-ups, business

incubators, and accelerators.

They are also physically

compact, transit accessible, and

technically-wired and offer

mixed-use housing, office, and

retail”

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Adapted from “The Rise of Innovation Districts: A New Geography of Innovation in America”,

Bruce Katz and Julie Wagner – Brookings Metropolitan Policy Program

Innovation Ecosystem

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Adapted from “The Rise of Innovation Districts: A New Geography of Innovation in America”,

Bruce Katz and Julie Wagner – Brookings Metropolitan Policy Program

Economic AssetsFirms, Institutions, and

Organizations

Physical AssetsBuildings, Open Spaces,

Streets, and Infrastructure

Networking AssetsRelationships, Opportunities,

and Activities

“[It’s] the synergistic relationship of innovation

assets that facilitate idea generation and

accelerate commercialization”

Private Sector Progress

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S. Hunt Aero has built:• 36 General Aviation hangar (since

2015)• 3 hangars for UMD• 1 Hangar for Pax Aero• 1 Hangar for TechPort• 2 Hangars for Atkinson• 3 large commercial hangars (app.

12,000 SF each)• 1 large Hangar for AIRtec• Concrete is in place for the last hangar

in their development (12,000 SF)

USMSM – SMART Building

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Construction almost complete for new Southern Maryland Autonomous Research and Technology (SMART) Building

This $86 million, 84,000-square foot academic and research facility, slated to open in October 2021, will be transformative for USMSM and for the broader Southern Maryland region.

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Recommendations

St. Mary’s County Innovation District Master Plan

Report Recommendation: Branding

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• Whether arriving at the Innovation District or only passing by, the Innovation District should be easily recognizable.

• To reinforce the identity, promote branding and advertising, and improve navigation, a comprehensive signage and wayfinding strategy should be developed for the Innovation District.

ARNETT MULDROW & ASSOCIATES

AIRPORT INNOVATION DISTRICT

Branding Process

• Review of background information including the Master Plan document.

• Extensive tour of the Airport Innovation District including discussions with business owners, educators, investors, and airport representatives.

• Roundtable meetings with stakeholders including tourism and marketing experts, economic development officials, property and business owners, and county staff.

• Meeting with the Airport Advisory Board.

• Briefing and debriefing of the Steering Committee comprised of representatives from all groups above.

Participants for Branding Process

Steering Committee Members:

• Matt Scassero UMD UAS Test Site

• Ken Reed S. Hunt Aero

• Gary Kessler NASC,TechPort

• Rick Tarr NAWC-AD Tech Transfer Office, TechPort

• Eileen Abel USMSM

• Jim Alexander SMC Airport Advisory Board and UMD UAS Test Site

• Tom Jarboe AirTec

• John Deatrick and Allison Swint DPW&T

Roundtable Stakeholders:

• Steve Halle Wildwood Shopping Center

• Candlist Greenwell Platform Aero

• Kelsey Bush St. Mary’s College of MD

• Kee Abell/Theresa Shafer NAWCAD Strategic Education Office (SEO)

• Steve Wall MD Commerce

• Gretchen Hardman MD Governor’s Office

• Bonnie Green The Patuxent Partnership

• Kevin Poole Triton Defense

• Bob Zaorski Atkinson Aviation, Airport Advisory Board

• Dale Moore Moore Consulting

• George Hill Patuxent Naval Air Museum, Airport Advisory Board

• Gerald Meyerman Swanendele Inn, Econ Dev Commission, Airport Advisory Board

• Laschelle Mckay, Town Administrator, Leonardtown

• Christina Johansen, Serco, St. Mary’s Young Professionals

• Erin Harrigan SBDC

• Nancy Easterling Sotterley

• Sybol Anderson CSM

• Albert Babcock, Airport Advisory Board

• Robert Lightstone, Airport Advisory Board

• CT Sahut, Airport Advisory Board

• Elyse McKinstry, USMSM Marketing Consultant

Invited (but unable to attend):

• Chad Day, SMC Chamber of Commerce

• Frank McFalls, ALION

• Robert Waldschmitt Holly Property Mgmt

• Michael Wettengel Wildewood Group

• Mike Magee M-Tech

• Andrew Roud St. Johns Development

• Austin Davis/Wayne Davis WM Davis

• Bryan Barthelme ASEC

• Viki Volk/Taylor Smith Community Development Corp (CDC)

• Alan Alfano TEDCO

• Dennis DuBois Pax Aero

• BJ Hall NAACP

Existing Brand Elements

Brand Statement

“Aviation is proof that given the will, we have the capacity to achieve the impossible.”

Edward Rickenbacker

Brand Statement

Aviation is in the DNA of St. Mary’s County, and it is rooted even deeper in the history of this place where

exploration and discovery form the foundation of Maryland itself. It is here that military and civil

aviation launch dynamic collaborations. Today, the connection between Naval Aviation PAX River, our centralized and modern airport, and our strategic location in the state and nation position us to take

flight in ways never before imagined.

Brand Statement

“Creativity is thinking up new things, innovation is doing new things”

– Theodore Levitt

Brand Statement

Innovation is at the core of our mission. It is here that start-up businesses thrive through creative partnerships. With an airport at our center, we

offer unmatched access to the core of our national defense infrastructure. We are the place

where pilots, engineers, veterans, scientists, explorers, technicians, students, and visionaries

are vectors that intersect to take ideas from concept to practical solutions.

Brand Statement

This place is where innovation is born, this place is where dreams are nurtured, this place is where

collaboration is cultivated, this place is….

Color Test

Public Works & Transportation Department Progress at Airport Innovation District

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2021 NATIONAL AVIATION

DAY

THE NEW DRIVING FORCE

DPW&T’s Airport Layout Plan – ALPCurrent Work and the Future Infrastructure Projects

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Runway Lengthening & Hanger DevelopmentCurrently Underway

Undeveloped Airport Property –Preparing For the New ALP

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DEVELOPMENT PLAN – BRING IN THE NEIGHBORHOOD

▪ Services for pilots & the community (gathering

area, food/ coffee, small shop, weather room)

▪ Rental space for small tech/aviation firms

▪ Reconfigure interior and explore addition for

additional office space & full-service restaurant/bar

▪ Event space

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DEVELOPMENT PLAN – BRING IN THE NEIGHBORHOODAND SERVICE THEM BETTER

EDUCATION + R & D = JOB GROWTH

R & D IN SURPRISING PACKAGES

INFRASTRUCTURE PROGRESS RUNWAY + TAXIWAY + APRON= MORE BUSINESS + MORE JOBS +

MORE OPPORTUNITY

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Implementation

St. Mary’s County Innovation District Master Plan

Report Next Steps

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Coordinate with County, Maryland State Highway Administration, and Property Owners to build Monument Gateway signage for Airport.

Report Next Steps

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Implementing the Master Plan will require changes to regulations, land use, zoning, and street design standards.

CSMC August 17, 2021