CSEU - Enabling Your Channel Business with Social
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Transcript of CSEU - Enabling Your Channel Business with Social
1Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission.
Enabling your channel business with socialRegional Marketing Manager
Ingram Micro Cloud
Northern Europe
@NHowes1
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Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission. 2
Understand what social channels there are and why use
them to grow your business
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Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission. 4
70%+ of buyer journey done
before engagementIndividual journey ‘flight map’ will be different
Have to ensure there is a multitude of content available
at a range of points on the journey
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Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission. 6
60% of all social media traffic to
business to business websites
come from Facebook, Twitter, and
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#1 Amount of users
1.4 Billion Profiles
Your customers are people too!
They will check your business is
real, active and that you are
knowledgeable
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Worldwide 1.39 billion monthly active Facebook users
By 2020, customers will manage 85% of their
relationship without interacting with a human
70% of marketers used Facebook to gain
new customers
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1. Choose an
objective
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2. Target
Location
Age
Gender
Language
Interests
Behaviours
Connections
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3. Budget
4. Create Ad –
Text and
Imagery
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288 million monthly twitter users
500 tweets sent per day
Twitter is the 2ndmost used
social network by B2B marketers
B2B marketers using twitter generate twice as
many leads than those who don’t
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Advertising on Twitter
Advertise at one third of the cost and reach
hundreds, thousands even millions of users
Brand AwarenessGenerate Leads
Grow your followersLaunch a product
Expand your market
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72% of Twitter users more likely to make a future purchase
from brands they follow or have engaged with on Twitter
They’re also more likely to discuss you with friends and share your
message with their own audience, building a strong base of brand
advocates
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Objective Creative
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Targeting
Budget
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A tweet today increases the
likelihood of a customer tomorrow
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Your online job profile?
Yes and everyone else’s in the entire world!
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93% of B2B marketers find LinkedIn the
most effective social network for B2B lead
generation, and 77% say they have acquired a
customer through LinkedIn
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NETWORKLinkedIn takes the word
To a whole new level
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Cloudamour
Platform Twitter Facebook LinkedIn
Followers 1904 458 366
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Developing a social culture
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SocialBro is a Twitter analytics, marketing and
management platform with over 250,000 users
from over 70 countries; including companies such
as VISA, Lucozade, and the Spanish National
Football Team.
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What’s it all for?
Targeted Lead-GenBrand awareness
Real-time Knowledge
Community involvement
Messaging your value add
GAIN MINDSHARE
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