Enabling a True Omni-Channel Ecosystem, 2015 IBM Amplify Session ID: 1598A

Building Success

Together®

Imtiaz Mohammady CEO May 13, 2015

Enabling a True Omni-Channel Ecosystem IBM Amplify 2015 Session ID: 1598A

UNITED STATES CHILE INDIA NISUM.COM

P. 2

at a glance, why Fortune 500 CIOs choose us

Year Established Annual Growth Rate

Professionals

Customers “Highly Satisfied” Industries of Deep Expertise

2000

900+

98%

22%

5

Client Business Value 31%


P. 3

8 offices across 3 countries

US Headquarters

Chile India California

Los Angeles [HQ]

Fremont

San Francisco

Santiago

Hyderabad [2 offices]

Bengaluru

Pune


P. 4

areas of expertise

Omni-‐channel

Strategic IT Planning

Project & Change Management

Agile Coaching

Application Dev (Custom / COTS)

DevOps / CD / CI

eCommerce Order Mgmt. Warehouse Mgmt. Inventory Mgmt. POS Systems Mobile Social Media CRM

Analytics/Big Data

Cloud

Omni-‐channel Industry Expertise

High Tech Retail Automotive

Healthcare Media & Entertainment

Services Solutions


P. 5

premier IBM partner


P. 6

§ Challenge of creating a comprehensive Omni-‐channel ecosystem

§ Nisum’s approach to overcoming the problem using IBM products

§ Client successes

today’s discussion


P. 7

enable customers to experience the brand,

not the channels.


P. 8

Omni-‐channel is MORE THAN…

where things get fuzzy

§ Only a front-‐end strategy for reaching customers § Occurring in a vacuum


P. 9


P. 10

business IT


P. 11

Approach of silos – driven by features vs. strategy

which leads to the problem…

Reserve in Store

Ship from Store

BOPS

The FUTURE?


P. 12

[example] Reserve in Store

Customers Add Product to

Cart Visit Store & Try / buy

Select Preferred Store Reserve Items

Alert Associate Pick Items Reserve Items Retrieve Order Present Items

Access to Products Across

Stores/DCs

SKU Level Inventory Access

POS Transaction Reserve Item

Store Customer Profile

SKU Management

Systems

Warehouse Order

Management

Online Inventory

Business Operations

Technical Operations

Back-‐End Applications

CMS

Logistics

Store Inventory Online

Customer Profile

POS Order Processing


P. 13

features driven

Customers

Business Operations



Reserve in Store

Ship from Store

Find in Store

Return in Store

Same Day Delivery BOPS Future?

Online in Store


P. 14

Precarious in the Long-‐Term

A features driven approach to Omni-‐channel is analogous to a

house with many individual functional rooms, but that lacks

overall coherence and foundation


P. 15

optimize overlap

Customers

Business Operations



Reserve in Store

Ship from Store

Find in Store

Return in Store


Online in Store


P. 16

optimize overlap

Customers

Business Operations



Reserve in Store

Ship from Store

Find in Store

Return in Store


Online in Store


P. 17

foundation blocks

Cross Channel Inventory Visibility

360° Customer Insight

Fulfillment & Logistics

Consolidated Product Catalog

Distributed Order Management


P. 18

foundation blocks



Fulfillment & Logistics

Consolidated Product Catalog


API Economy

Omni API

Continuous Delivery

Adaptable Back-‐End Systems

technology platform

Nisum’s Approach to Achieving an Omni-Channel Ecosystem


P. 19

case study [foundation block: inventory]

CHALLENGE §  Inventory accuracy

§  Multiple inventory systems

§  ZERO cross channel visibility

OBJECTIVES §  Cross channel visibility

§  3rd party supplier inventory visibility

§  Real-‐time updates

§  JIT or pre-‐order capabilities

Fortune 500, multi-brand retailer


P. 20

case study [foundation block: inventory]

EXECUTION §  Technology assessment

§  Overall architecture definition

§  ID & defined inventory system of record

§  Implemented inventory foundation elements

IBM TECHNOLOGIES

§  IBM Sterling: platform

§  Sterling Web Services: integration

Fortune 500, multi-brand retailer

RESULTS Unified, integrated base for inventory that’s leveraged across multiple features.

A system for current needs and future growth.


P. 21


Consolidated Product Catalog Fulfillment & Logistics



foundation blocks

API Economy

Omni API

Continuous Delivery

Adaptable Back-‐End Systems

technology platform


P. 22

case study [foundation block: DOM]

CHALLENGE §  Complete order visibility

§  Order orchestration not realizing full potential

OBJECTIVES §  Optimize scheduling and sourcing

§  Maximize inventory utilization, optimize landing cost, and increase customer satisfaction

Fortune 200 retailer


P. 23

case study [foundation block: DOM]

EXECUTION §  All nodes inventory

§  Ship complete

§  Ship proximity

§  Optimize shipment costs and schedules

§  Dynamic rules configuration

§  Item-‐based allocation

IBM TECHNOLOGIES

§  IBM Sterling: platform

Fortune 200 retailer

RESULTS Robust DOM platform that can be leveraged for multiple Omni-‐channel capabilities.

Cost savings in order routing and fulfillment.

Improved customer satisfaction rates.


P. 24

Starting with “Blueprints”

Taking a holistic approach allows organizations to build their Omni-‐

channel ecosystem from a strategic and well planned perspective.


P. 25 Avoid the Pitfalls of Features-‐Driven Thinking


P. 26 Achieve Long-‐Term, Sustainable Omni-‐Channel Success

www.nisum.com 500 S. Kraemer Blvd, Suite 301 Brea, CA 92821

Building Success

Together®

Imtiaz Mohammady CEO [email protected]

questions?

Enabling a True Omni-Channel Ecosystem, 2015 IBM Amplify Session ID: 1598A

Technology

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