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Case Study

Client ProfileBarilla is known worldwide for its family brand of authentic pasta, bakery, and sauce products. Barilla Americas is a manufacturer of pasta and pasta sauce products for the retail and food service channels. The company operates state-of-the-art pasta manufacturing facilities in Ames, Iowa, and Avon, New York. They also import select products directly from Barilla, Italy. In order to meet fluctuating demands, the Barilla Americas businesses support their manufacturing with outside manufacturing (co-packers). This is all supported by a regionalized Distribution Center Network, which is designed to ensure a high level of service to customers

ChallengeWith a growing business, Barilla realized the current transportation management structure was unable to scale and support the pace of growth. They also recognized that their resources were not adequate enough to support future growth, and they needed to gain better control of transportation expenses and delivery service. The optimal solution for Barilla was an outsourced managed transportation service option, using TMS technology to help scale the business, lower overall costs, and improve visibility.

Barilla established a list of goals for the transportation system and services:

▶ Gain centralized control of transportation

▶ Increase visibility into shipments

▶ Enhance real-time reporting

▶ Improve scalability for growth

▶ Lower transportation costs

Quick Facts▶ Headquartered: Parma, IT

▶ Annual revenue of $3.6 billion

▶ 42 production sites exporting to over 100 countries

▶ Annual distribution of 2.3 million tons

Business Challenge▶ Gain centralized control of

transportation, improve visibility, provide scalability, and decrease overall costs.

Results▶ Centralized control

▶ Increased real-time visibility

▶ Improved scalability for growth

▶ Lowered operational expenses

Barilla Handles Company Growth with BluJay’s Logistics as a Service Solution

“Barilla and BluJay Solutions work collaboratively. BluJay’s LaaS solution has taken us to the next level in proficiency, paving the way for continued growth.”

Director of Logistics and Customer Service

Barilla

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About BluJay SolutionsBluJay Solutions delivers supply chain so�ware and services to the world’s most progressive retailers, distributors, freight forwarders, manufacturers, and logistics service providers. Transforming supply chain logistics with the BluJay Global Trade Network, we enable customers to unlock the power of more than 40,000 universally connected partners. With BluJay, companies can achieve greater trade velocity, transform their supply chain economics for disruptive advantage, and see beyond the horizon to optimize their future in the global economy.

SolutionToday Barilla utilizes BluJay Solutions’ Logistics as a Service in combination with BluJay’s Transportation Management to centralize planning, gain control of expenses, and improve productivity. With BluJay’s Logistics as a Service, Barilla is able to leverage transportation expertise to standardize transaction processes and implement recognized best practices. BluJay’s Logistics as a Service enables scalable solutions, real-time visibility, and accurate cost information to ensure that transportation is a positive influence on the service experience for Barilla’s customers.

With BluJay‘s Logistics as a Service, Barilla has improved carrier performance through more active carrier management, which is supported by structured performance reporting. In addition, Logistics as a Service utilizes a best practice freight pre-audit and payment process, which increases billing accuracy and reduces the resources required. All shipment data is then captured within BluJay’s Transportation Management with real-time visibility, so the LaaS team can e�ectively monitor shipments and service.

Barilla also realizes the following benefits from BluJay’s LaaS Solution:

▶ Benchmarked rates and performance against industry standards

▶ Reduced costs while easing operational burdens

▶ The ability to identify locations incurring accessorial charges and apply corrective actions

▶ Optimized freight routing, tendering, customer order patterns, multi-stop, and direct ship opportunities

▶ The ability to identify opportunities to convert over-the-road shipments to intermodal loads

Value With BluJay‘s Logistics as a Service utilizing BluJay’s Transportation Management, Barilla gained centralized control of transportation with minimal in-house resources. Daily transportation management and administration are outsourced to BluJay Solutions, while Barilla maintains the carrier contracts and relationships. The company found that through the use of BluJay‘s LaaS, they achieved better planning, execution, and operational e�iciencies. In fact, these e�iciencies enable them to absorb a 38% increase in loads planned over the last five years, with no additional headcount.

BluJay’s LaaS team, using BluJay’s Transportation Management solution, is able to attain 60 percent “no-touch” tender, by using advanced technology to apply the routing. Combined with BluDex, they are also able to compare active freight rates to market benchmarks, providing the opportunity to evaluate pricing in real time, and increasing the opportunities for potential savings.

The benefits Barilla continues to receive from BluJay Solutions include:

▶ Centralized control

▶ Increased visibility and real-time tracking

▶ Increased scalability and reduced costs

Case Study

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