Crossing Borders into Africa with Fleet Management- Freightware

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description

Dovetail Business Solutions in accordance with Triton Express crossed borders across Africa with Dovetail's Freightware logistics software solution. This presentation serves as a case study on the success that can be achieved.

Transcript of Crossing Borders into Africa with Fleet Management- Freightware

Page 1: Crossing Borders into Africa with Fleet Management- Freightware
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Our Submission

• This joint submission is about how Triton Express and Dovetail undertook to cross borders and drive business into southern Africa - specifically into Namibia, Swaziland, Zimbabwe, Mozambique, Lesotho, Botswana and most recently Zambia

• By using an established infrastructure, world class I.T systems and an entrepreneurial culture

• To tell you the story about how Triton Express did this is Juan Potgieter, Triton’s Project Manager for Cross Border Operations and Tony Davis, Managing Director of Dovetail

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Real Results• Currently 65 new jobs have been created with the establishment of these 6 new branches

(both in South Africa and in neighbouring states)

• The company has invested in a number of new vehicles to service these new areas

• Triton Express has been able to expand its service offering to both its current client base as well as to attract clients in new market verticals including mining

• Improved service levels - in the case of Namibian operations. Triton Express increased services levels for its partner from 42% - 97% on time delivery

• The expansion drive into Africa has achieved success with 4 of the 6 cross border branches showing profitability in the first 12 months

• This has paved the way for these operations to contribute in the region of 10% to overall group turnover

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Real Results - Volumes past six months

COUNTRY WAYBILLS PARCELS MASS (KG’s) SUBTOTAL (RANDS)Botswana 161 973 154 697 485 244

Lesotho 21 310 11 891 39 746

Mozambique 221 1 271 103 476 1 319 738

Namibia 7 124 48 716 1 112 423 6 599 996

Swaziland 3 606 29 810 1 152 258 3 332 578

Zimbabwe 311 8 071 664 405 2 115 910

GRAND TOTAL 11 444 89 151 3 199 150 13 893 215

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The Triton Express Journey

1987 1993 1994 1997 2000 2001 2003 2004 2006 2011 2012

Triton Express is Established

Johannesburg & Pietermaritzburg

Cape Town

1st Linehaul Vehicles

Port Elizabeth & Freightware

Bloemfontein

George

Nelspruit

Polokwane

Newcastle & Richards Bay

Upington & Windhoek

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Triton by numbers • A client base in excess of 2, 500 loyal customers nationally• 1, 120 dedicated and hardworking employees• Over 300 vehicles of which 78% are Euro 3 + compliant (RSA standard - Euro 2 until

2014) reaffirming our commitment to a greener Africa• 2, 692 tyres on the road on a daily basis• Average daily tonnage distributed of 502 tons• Average parcel size of 165kg• Turnover in excess of R463 Million for FY 2013• Over the past 26 years The Triton Express Group has grown and its subsidiary

companies include Triton Express, Triton Linehaul, Triton Supply Chain Solutions, Triton Fleet Management and Cryogas Express.

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Strategic Objectives• The last decade has seen Africa rise in the global village - amid on-going uncertainty in

the global economy and despite scepticism, evidence of Africa’s progress and growth remains real and sustainable

• To provide the best possible service that exceeds customer expectations• To be an entrepreneurial organisation with leadership at every level• To use the latest technology to maximise productivity and enhance service

• To establish consistent, reliable and dependable express road freight operation into neighbouring countries from South Africa

To be recognised as the leader in our industry in all aspects of our organisation

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Triton Express Today

2013Swaziland

Mozambique

Zimbabwe

Lesotho

Botswana

RTMS Green Awards

Namibia Zambia

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The Opportunity • According to the EY Africa Attractiveness Survey of 2013 the transport and logistics

sectors account for 42% of Africa’s infrastructure projects up to February 2013 and 41,5% of all capital invested into the continent

• A developing continent• A return to political stability in the SADC region• The discovery of natural resources • A substantial increase in foreign investment

• Ultimately southern Africa requires a dependable break bulk, express road freight service , underpinned by an established infrastructure, world class I.T systems and an entrepreneurial culture

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IN-DEPTH RESEARCH

•Basic principles of demand and supply by understanding the market, trading conditions, competitors and regulatory considerations•Analyse local and sub-Saharan market trends in terms of what is being purchased and moved (market verticals)•Market volumes and competitor analysis•Insights into types of commodities and the related volumes of commodities being moved•Cost factors•Geographical and typographical considerations

Getting the facts

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PROCUREMENT OF LOCAL EXPERTISE AND BUSINESS PARTNERS

•Working with local business and experts in market was key to medium to long term sustainability

•Successful expansion cross border is boosted by having resources on the ground that are already entrenched in market

•Acquiring of businesses in Swaziland and Zimbabwe, whilst a partnership was established for the Mozambique and Namibian Operations.

Local expertise

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QUALIFIED PROJECT TEAM

A project of this nature is complex and demanding and as such there was a need to have a multi- skilled team in place to research, develop, implement and manage the project.

•Ernst and Young assisted with statistics on Africa •Manica helped to understand the problems at border posts•An internal task team consisting of Operations, IT, Sales, Finance and Top Management was set up•We engaged with the relevant partners such as Dovetail who we knew were critical to the success of this project•A detailed project planning process was then developed to coordinate this diverse team of experts

Skilled team

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Like the tyres on the truck…

The essential role of technology

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Long-term relationship•Triton and Dovetail have worked together for 13 years, creating a strong working partnership with a good future. This has created a deep understanding of the way Triton Express operates

Local partner with local software•Understanding, responsiveness and affordability were essential factors.•The speed of localisation, customisations, adaptability, local African knowledge made a significant difference

Experience•Dovetail already has clients and rollout experience in Zimbabwe, Namibia and Botswana

The Dovetail Partnership

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The FreightWare Advantage

Stable, scalable, modular and functional•Reliability without limits

The ability for Triton Express to add value•Triton IT has developed solutions around the FreightWare platform that add unique advantage and value

Knowledge transfer: ease of use and training•Triton Express were able to roll out the new branches with minimal input from Dovetail

The Dovetail Partnership

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Like the tyres on the truck…

The essential role of technology

Strategic Intent•Dovetail has a strategic focus to continue to expand into Africa, ideally with existing clients•This project has already opened doors to further opportunities in SADC countries

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Facing Challenges

The team quickly learned that what works for one cross border operation isn’t necessarily suited to all and that there was a need for flexibility and adaptation:

•Tailor made solutions and client offerings•Customised process flows•Operational, sales staff and customer training

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THE BORDERS

Challenges•Paperwork•Lack of consistency and staff efficiency•Corruption•Non-synchronised working hours on either side of the border

Key Learnings•Engaged with local authorities and customs officials •Established an internal cross border division handling clearing in SA•Partnered strategically with in-market clearing agents to handle clearing cross border•Implemented policies and procedures and customised work flows•Developed internal training

Facing challenges

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LEGISLATION

Challenges•Different requirements per country in terms of setting up new businesses (business laws, ownership of land, Zimbabwean Indigenisation Initiative)•Customs laws per country varied•Regulations with respect to official languages

Key Learnings•In-depth research to gain understanding of what was required legally•Due diligence undertaken to identify partners•Engagement with local translators to assist with language barriers

Facing challenges

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INFRASTRUCTURE

Challenges•Connectivity •Dealing with multiple telecomms service providers (ie MTN vs Vodaphone)

Key Learnings•Dedicated IT support from SA•Installed larger routers and lines

Facing challenges

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INTERNAL PROCESSES

Challenges•Numerous currencies and fluctuations in cross border fees•Freightware restraints around the different charges and currencies •Documentation – Understanding of requirements (client education)

Key Learnings•Engaged and work closely with Dovetail•Customising the system to charge out fees individually (postal codes)•Sales and customer services training •Adapting Freightware to prompt specific questions

Facing challenges

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The journey into southern Africa

Aug 12 Oct 12 Dec 12 Jan 13 Mar 13 Aug 13Aug 13

Branch in Windhoek Daily from Upington

4 dedicated vehicles

Branch in Harare

Twice weekly from Jnb

2 dedicated vehicles

Branch in MatshapaOvernight from Jnb

6 dedicated vehicles

Branches in Maputo & VilankulosDaily via Nelspruit

Dedicated fleet in country

Branch in Maseru

Overnight from Bloem1 dedicated

vehicle

Running via Zim to

Lusaka & mines in

Solwezi district

Branch in Gaberone

Daily from Jnb

3 dedicated vehicle

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The road travelled

The overriding goal for Triton Express was to turn each branch into a profitable business

unit within its first year of operations.

This has been achieved with:

6 operational cross border branches that are

fully functional in 12 months

93% of cargo delivered to these regions

within Triton’s own infrastructure

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Triton Express’ expansion has resulted in an increase in quality transport services in areas where it is needed to promote growth

This has made a positive difference in the lives of the communities in Southern Africa and created value for employees

The short term focus is increasing volumes into the existing countries, improving services levels even further and making these branches sustainable into the future.

From a long term point of view we will continue to look for new opportunities and locations to expand our service offering

The road ahead

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