CrossFit Digital Marketing Plan
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Transcript of CrossFit Digital Marketing Plan
![Page 1: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/1.jpg)
CrossFitDigital Marketing Plan
By Tara Taylor
![Page 2: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/2.jpg)
What is CrossFit?
• http://www.youtube.com/watch?feature=player_detailpage&v=mlVrkiCoKkg
![Page 3: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/3.jpg)
CrossFit is Everyone’s Sport
B
I
G
I
D
E
A
![Page 4: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/4.jpg)
Target Audience
Everyone and anyone who is looking to better them-selves physically, mentally and push to be the best version of them-self
![Page 5: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/5.jpg)
Key Performance Indicators
• 650 new affiliate gyms every 3 months • 900 newly certified trainers every 3 months • 300 new journal subscribers a month
Over A Year Campaign
![Page 6: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/6.jpg)
Digital Tools
![Page 7: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/7.jpg)
Pay Per Click
PPC will help drive immediate traffic to the CrossFit website, which will compliment with the growing interest in the sport due to the 2013 CrossFit Games.
![Page 8: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/8.jpg)
The Budget
SEO PPC Social Media
Email Mobile Content
$9,600 $14,400 $14,400 $2,400 $4,800 $2,400
Digital Marketing Budget Break DownPer Month
The overall budget for this digital strategy is $771,000.
![Page 9: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/9.jpg)
Questions?
![Page 10: CrossFit Digital Marketing Plan](https://reader033.fdocuments.net/reader033/viewer/2022061212/54964665b479596a4d8b4efd/html5/thumbnails/10.jpg)
Citations
• All CrossFit photos & video are from crossfit.com• Twitter.com• Facebook.com• Foursquare.com• Instagram.com• iWOD.com• Crossfitjournal.com