crimson.blue.green. brand book
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A brand book of the rebranding of The University of Kansas' waste reduction and recycling program.
Transcript of crimson.blue.green. brand book
trash isno good.
do you recycle?
youshould.
this is aluminum.
it doesnot go here.
an aluminum and plastic recycling bin.(in front of the spencer museum of art)
it goes here.
newsprintdoes notgo here.
a newspaper recycling bin.(in front of the spencer museum of art)
it goes here.
don’t makelittering ahabitat.
don’t be lazy.
there isa programhere to help.
don’t be lazy.
environmentalstewardshipprogram
the only recycling organization that encourages recycling to the KU campus community.
environmentalstewardshipprogram
but...
they don’tencourageas much asthey should.
strong
local
where they are.a program that whispers when it should shout.
national
weak
e.s.p
where they are.
where they should be.
national
strong
e.s.p local
going out and strongly encouraging students instead of just saying it.
where they should be.
weak
reduce.reuse.recycle.
+
=rockchalkjayhawk
screen-printed materials to encourage waste reduction & recycling.
ourudk ads.
+
=
you’ll find them on campus with students who think that trash is no good.
our trucks look like this.
our people.dress like this.these are the students that think trash is no good.
thewebsite.a simple screen-printed feel.three options to choose from ku recycle, ku surplus, & ku e•waste.
the newbins.along with the old bins there will be new bins that will read
“feed me aluminum, plastic, and newsprint.” they will match the new look, be placed in new areas, andnot replace the old bins.
thetrash.to help students understand that not all things belong in the trash, the trash cans will read “trash is no good.”
the oldbins.to not waste materials the old bins will be treated to matchthe new look.they will also read “feed me aluminum, plastic, and newsprint.”
our dnais fun.The new Brand dna is an honest and fun young kid who is ready to tell you when you do wrong when it comes to trash. They want to improve the KU campus by having a close relationship with the community. And they want to ensure a comfortable and sustainable future through environmental responsibility.
more than campus.We have to think of the future. That’s the purpose of this program. It is more than just keeping our campus clean, it’s about sustainability, learning from our mistakes, and ensuring that future generations have a clean world to live in.
