Creativity observation opportunity
description
Transcript of Creativity observation opportunity
SCOTT ANDERSONCrash Coarse on Creativity
Are you Paying Attention
#1: Target
Target: The Good Look and Feel
Organized nicely Displays nice Medium product density Open / spacious Vibrant color scheme
Target: The Bad Noise Pollution
Coming from kids
Most co $1 bin area
Target: The Opportunity Remove $1 bin
Adds mess/clutter Helps remove noise
pollution Add water cooler at
entry Replace revenue from
$1 bin Cool off Enjoy shopping longer!
#2: QuikTrip
QuikTrip: The Good Friendly Service
Staff always greets! Clean Organized
QuikTrip: The Bad Wet floor: mopped
at lunchtime Should wait for off
peak hours for mop
QuikTrip: The Opportunity Would you like a cookie ?
Use McDonalds (apple pie) tactics!
Leverage personable staff Ask with every purchase Use hot breakfast station
(near register – not currently used at lunch)
#3: Kohl’s
Kohl’s: The Good Pleasant earth tones color scheme Good music & volume
Kohl’s: The Bad Staff
Past many employees without any acknowledgement
Archaic policies Told not to take
pictures! Product density
It felt crowded
Kohl’s: The Opportunity Employ/Train/
Motivate better staff Thin the product
noise Feel more like
Dillard’s and less Walmart
#4: Dollar Tree
Dollar Tree: The Good Store layout
Well organized Neat Well stocked High product
density
Dollar Tree: The Bad Nothing
Everything met or exceeded expectations
Dollar Tree: The Opportunity
Replace entry display with seasonal items There is an entry stack out with
random items Use this area for the seasonal,
impulse items
#5: Hobby Lobby
Hobby Lobby: The Good
Nice displays Product selection Clean Organized
Hobby Lobby: The Bad Staff training
No one approached me
Friendly after I asked questions
Hobby Lobby: The Opportunity
Greeter Think Walmart Engage customers
#6: Home Depot
Home Depot: The Good Staff
Approached me Knowledgeable
Atmosphere Aisles well
labeled Accessible Organized
Home Depot: The Bad Parking lot
carts Could be
collected Often outside
of designated return
Home Depot: The Opportunity
Staff training I noticed a flyer in the
window for kids workshop on Saturday (tomorrow)
Staff should remind customers (who come with kids) of kids workshop activity coming this weekend!
Encourages customers to come back soon.