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OBSERVED

• Food Retailer hypermarket

• 2 x International brand shops

• Retailer for consumer electronic

• Discount shop of sportswear

• DVD, CD shop

MISSED BEFORE AT

Food retailer: How it’s noisy from ventilation systems without musical background

and how it would be good to stream local music with ads It’s smelly on department with fresh vegs, household chemicals. It

would be better to neutralize bad smells and put a few aroma into the air ventilation

MISSED AT

2 x International brand shops How lights flow is used for highlighting shelves with

products That floor and ceiling is important as part of design e.g.

it differ from standard mall floor Smell of new cloths is not always so good even at well-

known shops If there is no straight path for customers within shop it’s

better to put cashier desk in the center Using bright and stylish uniform for salesperson help to

find them at shop floor espesiall if # of salespersons is very low

Putting seasonal offer at entrance is good example what to expect from the shop content

Sale spots should be easily found Differintiation of showcase on men and women

additional message to customers that part of the shop corresponding to male female cloth

MISSED AT

Discount sportswear Now is clear how important to follow

some system to place goods by function, brand etc. If there is a certain system, customers can get the clue to it and follow it

Putting “discount center” word combining to well known brands are producing good effect for customers

MISSED AT:

Consumer electronics retailer Absence of the doors and transparent walls

are welcoming customers (general for all observed shops)

Even if ratio salespersons to customers 8:4 (2:1), salespersons are not initiating contact and not offering assistance by themselves. Number of assisted customers should be part of motivation systems for stuff

MISSED AT:

DVD, CD shop Putting local football club sportswear at

the entrance is quite shocking for customers intending to buy some video or music

It’s important to make new, hit, sales items are easily found at the shop