Creativity & Innovation Management 2007
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Creativity Creativity ManagementManagement
l ritzel being creative for CCMl ritzel being creative for CCM
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Who of the
present students
is an Artist?
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Ask 10 eight year old school Ask 10 eight year old school kids if they are Artistskids if they are Artists
10 out of 10 will raise their hands and tell you they are artists, painters, singers and actors
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A flyA fly story to to start with...start with...
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Creativity and the Flyand the Fly
A somehow found itself inside your house through an open window and then goes about banging its head against a different closed window. Why?
It's obvious to that creature that the light source is right there in front of it, and it takes the shortest route to try to escape to freedom. And it's true: the shortest physical distance (just a 1/8 inch thickness of glass) to freedom would be straight ahead. Ah but there's an invisible obstacle and that fly would need to go the opposite direction to find its freedom.
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Are you Are you FLYs?FLYs? ....... .......
Let‘s test YOUrselfLet‘s test YOUrself??
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Break out of the BOX!
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AnAnoother ther
ONONEE
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• The fig shows 4 squares-A,B,C&D.• 1/4th of squares A,B&C is shaded.
1. Divide Un-shaded portion of ‘A’ into TWO equal & identical parts.
2. Divide Un-shaded portion of ‘B’ into THREE equal & identical parts.
3. Divide Un-shaded portion of ‘C’ into FOUR equal & identical parts.
4. Divide ‘D’ into SEVEN equal & identical parts.
Clues :The solution is not in the form of triangles.The solution lies in the problem itself.
Clues :The solution is not in the form of triangles.
This was done in world recordThis was done in world recordtime of 7 sec.time of 7 sec.
MindMindset set exerciseexercise
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Who or what is Who or what is responsible for responsible for
us being creative us being creative or not?or not?
Lets talk Lets talk
Brain`!!!Brain`!!!!!
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Brain and Brain and UniverseUniverse
• Possible Inter-Connections in the brain=1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000
Total Atoms in the Universe=1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000
http://micro.magnet.fsu.edu/primer/java/scienceopticsu/powersof10
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CRITICAL AND CREATIVECRITICAL AND CREATIVE MULTIPLE INTELLIGENCES
Linguistic
Interpersonal Logical Mathematical Musical
CREATIVE
CRITICAL
CREATIVE
CRITICAL
Strategic
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Can one learn to become Can one learn to become creative?creative?
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ToolsTools
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The Difference Between The Difference Between Creativity and InnovationCreativity and Innovation
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By knowing all By knowing all this I guess this I guess
YOUYOU now are now are finally ready finally ready
to jumpto jump out of out of thethe BOXBOX
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These stones are used in Chinese These stones are used in Chinese ”MahJongg””MahJongg”..
Mentally select Mentally select ONEONE of them of them..Concentrate and remember the stone Concentrate and remember the stone
you have chosenyou have chosen..
Do it nowDo it now!!
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Look into the red circle. Just think Look into the red circle. Just think about your STONEabout your STONE
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I can’t look inside your brain!I can’t look inside your brain!
But I knowBut I knowyour thinking patterns!your thinking patterns!
I know yourI know yourBOX thinkingBOX thinking
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Check it !Check it !I have taken away the I have taken away the
stonestone youyou chose!!!chose!!!
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Why are we so Why are we so
limilimitteded??
still
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How to be different...How to be different...
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To To daredare!!
Change allChange all rulesrulesLearn toLearn to forgetforgetDo itDo it yourselfyourself
WasteWasterereImagineImagine
BeBe sillysillyBeBe angry angry
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A kind of different Tennis A kind of different Tennis player player – Björn Borg– Björn Borg
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A different kind of A different kind of Jump Jump - Dick - Dick FosburyFosbury
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From From This?This?
To To That?That?
To where To where no-one no-one
has gone has gone beforebefore
Overnight??
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.. And who is going?.. And who is going? ““Silent” Generation Silent” Generation (born 1930-1945)(born 1930-1945)
Born with the military technologies that were to lead to analog, Born with the military technologies that were to lead to analog, digital and virtual technologiesdigital and virtual technologies
““Baby-Boom” Baby-Boom” Generation (born 1945-1960)Generation (born 1945-1960) Born with the analog and astronautic technologiesBorn with the analog and astronautic technologies
Generation “X” Generation “X” ((born 1960-1975)born 1960-1975) Born among analog technologies (telephone, TV), witnessed Born among analog technologies (telephone, TV), witnessed
and participated in the development of digital technologiesand participated in the development of digital technologies
Generation “Y”Generation “Y” (born 1975-1990)(born 1975-1990) Born with the first generation of digital technologies, witnessed Born with the first generation of digital technologies, witnessed
and participated in the development of networked technologiesand participated in the development of networked technologies
… … and soonand soon, , Generation “e” Generation “e” (born 1990-2005)(born 1990-2005) Born in the midst of new technologiesBorn in the midst of new technologies
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Business MUST come Business MUST come up with Innovations? – up with Innovations? –
some do!some do!
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Does every creative idea Does every creative idea lead to success?lead to success?
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creativity in creativity in MarketingMarketingtell a storytell a story
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WhatWhat do these following do these following companies have incompanies have in
commocommonn??
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They all tell They all tell STORIES that grewSTORIES that grew
far over the far over the product itselfproduct itself
and became legendand became legend--
We We allall love love legendslegends
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“The [Starbucks] Fix” Is on …
“We have identified a ‘third place.’ And I really
believe that sets us apart. The third place is
that place that’s not work or home. It’s the place our customers come
for refuge.”Nancy Orsolini, District Manager
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Experience: “Rebel Lifestyle!”Experience: “Rebel Lifestyle!”
“What we sell is the “What we sell is the ability for a 43-year-old ability for a 43-year-old accountant to dress in accountant to dress in
black leather, ride black leather, ride through small towns and through small towns and have people be afraid of have people be afraid of
him.”him.”Harley exec, quoted in Results-Based Leadership
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Does it work? You Does it work? You bet!bet!
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What does What does Dyson SELL?Dyson SELL?
The ultimate housecleaningThe ultimate housecleaning
MACHINEMACHINE
The Transformer Vacuum CleanerThe Transformer Vacuum Cleaner
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Will iPhone do the same?Will iPhone do the same?
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Businesses going Businesses going ee
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“E- is about rebuilding the organization from the ground up. Most companies
today are not built to exploit the Internet. Their business
processes, their approvals, their hierarchies, the number of
people they employ … all of that is wrong for running an
ebusiness.”
Ray Lane, Kleiner Perkins
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How did How did
compcompaniesanies
take take
creativecreative advantage advantage
of theof the
Internet??
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““UPS used to be a UPS used to be a trucking company trucking company with with technologytechnology. .
Now it’s a Now it’s a technology technology
company with company with trucks.”trucks.” ——ForbesForbes, upon naming UPS , upon naming UPS
“Company of the Year” in Y2000“Company of the Year” in Y2000
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Which company could this Which company could this be?be?
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Would Easy Jet exist without Would Easy Jet exist without the Internet?the Internet?
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Sponsoring of Internet Sponsoring of Internet eventsevents
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And what is about And what is about
YOUYOU being a being a creative/special/diffcreative/special/different/crazy/out-of-erent/crazy/out-of-the-norm/innovativthe-norm/innovativ
e e EMPLOYEEMPLOYEEE??
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Let‘s test itLet‘s test it
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LOR resultsLOR results
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A good way to look at A good way to look at creativity and innovation creativity and innovation
linked to a specific culture is linked to a specific culture is in Advertismentin Advertisment
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What can you What can you learn from this from this
presentpresentationation??
hopefullyhopefully
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Being innovative in a big Being innovative in a big companycompany
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Become your own Become your own imaginationimagination inc. inc.
company company