Creativity in an NGO Final Presentation

8/10/2019 Creativity in an NGO Final Presentation

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Livia Ditu

Mirela Stefan

Academy of Economic StudiesBucharest


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Story of the project:

- the connection between creativity and NGOs;

- why creativity is so important for their development;

- how new ideas can be generated in NGOs;

=> everything is exemplified on AIESEC.

Importanceof the subject:

- Creativity- crucial for NGOs due to competition and need of funds;

-basis for NPD (New Product Development) projects

=> fund raising.


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1. Introduction

2. Creativity

3. Non governmental Organizations

4. Creativity and NGOs

5. Generating Creative Ideas in NGOs

6. Case Study: AIESEC

7. Creativity in AIESEC

8. Conclusion


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Creativity is the phenomenon wheresomething new and valuable is created, whenyou bring new and imaginative idea intoreality.

Theories about creativity: Grahame Walles (with his 5 stages),

Kaufmann and Baghetto (four C model), Gauliford (convergent and

divergent thinking), Helie and Sun (Explicit-Implicit Internaction),

Arthur Koestler (process of bisociation).

Torrance Test of Creative Thinking


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Nature of Creativity R. J. Sternbers:

Creativitity under the Gun Amabile:

Can creativity be taught?


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Since 1839;The most effective voice for the concerns of ordinary people in the international arena;

Called by U.N. Secretary-General Kofi Annan the worlds new superpower.

Characteristics:

run by volunteers;

driven by their mission;

lack of bureaucracy;

accept ideas from everybody;

constraint by funding;

Classification:

By level of operation;

By level of orientation

By activities;


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determines creation of new projects => further funding for the NGO;

an NGO needs to be original so that it can differentiate itself of others competitors;

the leaders have an important role in creating a flourishing environment for creative ideas;

the process of generating creative ideas should not take the form of scheduled meeting (most of

the great ideas that launched companies came by accident )


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1. Brainstorming

Reverse Brainstorming

2. Brainwriting

6-3-5 Brainwriting3. Electronic Brainstorming

4. Nominal Group Technique


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exchange and leadershipdevelopment experiences for

students

AIESEC could be

considered as a clear

example of an environmentthat promotes and

encourages creativity.


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75% of the respondents agreeing that on a scale from 1 to 5,

creativity has an importance of 4 for the development of the NGO;

something that you can learn and develop in time; idea generation sessions do not take

place on a regularly basis and they do

not have a certain structure;

all four idea generation methods

presented are used in the two

committees;

brainstorming and brainwriting have a

higher frequency over the others;

80% of the respondents consider

NGT as the most efficient method.


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Creativity is crucial for the development of an NGO because without creative

volunteers, NPD projects cannot be developed, so the mission of the NGO cannot be

achieved;

The leaders have to find what drives the volunteers and sustain that motivation;

From the point of view of the members, the process of generating ideas inside

AIESEC is characterized by gaps which should be solved;

The process of generating new ideas should be modified and adapt according to each

organization mission and culture, as well as volunteers personality and work style.

Creativity in an NGO Final Presentation

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