Creativity and Innovation skills

• What is meant by Creativity and innovation

• What do employers expect

• How can I develop this competency

• How can I demonstrate this competency - Providing Evidence

•Planning for next week

Enhancing EmployabilityModule code: 5BUS1085

Creativity and Innovation – what do employers mean?

You may be asked specific questions to demonstrate your creativity and

innovation skills

What is innovation and creativity?Sternberg and Lubart 1995

Creativity An effective creative process usually consists of five steps. These are:•Preparation – becoming immersed in problems and issues that are interesting and that arouse curiosity•Incubation – allowing ideas to turn around in your mind without thinking about them consciously•Insight – experiencing the moment when the problem makes sense, and you understand the fundamental issue•Evaluation – taking time to make sure that the insight provides sufficient value to outweigh the various costs involved in implementation•Elaboration – creating a plan to implement the solution, and following through

Csikszentmihalyi 2013

Demonstrating your competence