Creativity and Innovation
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Transcript of Creativity and Innovation
Creativity and Innovation
Discussion Session #21
To strive and thrive you need creative ideas
….downsizing tends to make us timid when we need to be bold
….the creative employees are the ones that will survive
The Creative Process
1. The work environment2. Traits3. The four step creative process4. Brainstorming5. Divergent thinking
The Creative Process
…..is anything but orderly…..has no respect for time
The Creative Process
1. The work environment2. Traits3. The four step creative process4. Brainstorming5. Divergent thinking
1. The environment that supports creativity….
The size of the team is critical Think about where you come up with your
more creative ideas A passion for what they were doing, a
genuine respect for others’ ideas
The Creative Process
1. The work environment2. Traits3. The four step creative process4. Brainstorming5. Divergent thinking
2. Traits of creative people
Simply believing you’re creative Curiosity Confidence Courage Constancy
They understand the creative process itself
The Creative Process
1. The work environment2. Traits3. The four step creative process4. Brainstorming5. Divergent thinking
3. The 4-step Creative Process
1. Preparation2. Incubation3. Inspiration4. Verification
Preparation
Gather data1. Subject-specific2. Divergent
Incubation
Steps to achieve “alpha state” Close your eyes Slow, deep breaths Focus on a single image
Inspiration
Be prepared to act Don’t waste a good idea
Verification
Ideas are common…..
…it takes more than merely a good idea
The Creative Process
1. The work environment2. Traits3. The four step creative process4. Brainstorming5. Divergent thinking
4. Brainstorming
Define the problem Write it down so the whole team sees it Let everyone take 10-20 minutes to think
quietly and write down their ideas in silence
Let everyone give one idea from their list Encourage “out of the box” thinking
Four laws of suggestion
1. The mind understands the Positive.2. Your mind only recognizes the Present.
Say “I am successful”, not “I will be successful”.
3. Repetition or Persistence increases the power
4. Emotion or Passion increases the power of suggestion
The Creative Process
1. The work environment2. Traits3. The four step creative process4. Brainstorming5. Divergent thinking
5. Divergent Thinking (Manipulation)
Throw your mind out to something other than what you are working on
As it wanders back, it will hopefully bring up some interesting merging ideas
Managing to Creativity
Keep the passion flowing Keep the focused on what the purpose is
Continue to break down inhibitions between team members Improvisation
Structure the group differently Provides several iterations of solutions Smaller teams with more “talk time”
Putting Creativity to Work
Part of your life Quantify creativity Part of your culture
Top 10 Commandments for Managing Creative People
1. Give folks time to follow their muse2. Create a culture of cooperation3. Measure your results4. Stay ahead of the customer5. Stage a lot of celebrations
Top 10 Commandments for Managing Creative People
6. Be honest and know when to say no7. Make the company a lifetime career8. Give your best managers assignments
overseas9. Keep increasing R & D spending10. Don’t heed everything Wall Street tells
you
Evaluation QuestionsUse:A. Strongly agreeB. AgreeC. DisagreeD. Strongly disagreeE. Don’t know
1. I found the presentation of material easy to understand.2. This Advantage session increased my knowledge on the subject
presented.3. I will be able to use some of the information from this Advantage
session in the future.4. The presenter was well prepared for this Advantage session.5. This presentation should be repeated in future semesters.