Creative SPIn

Experimenting to enable CCIs’ spillover for innovation

PLACES - Kosice, 03/09/2013

The impact of cultural investment

Sempé

Creativity – Multi-dimensional

Creativity” is defined as a cross-sector and multidisciplinary way, mixing elements of “artistic creativity”, “economic innovation” as well as “technological innovation.”

Economic creativity

Cultural creativity

Scientific creativity

Technological creativity

A process of interactions and spill-over effects between different innovative processes

Creative SpIN (URBACT)

Objective: define and test tools and methods to best connect CCIs with other sectors of the economy and public/social services in order to stimulate “creative spillovers” for innovation.

Birmingham

Obidos

Tallinn

Rotterdam

Kosice

Bologna

Essen

Creative SpIN (URBACT)

Mons

Birmingham

Obidos

Tallinn

Rotterdam

Kosice

Bologna

Essen

Creative SpIN (URBACT)

Mons

Sectoral focuses

Sectors Interested cities

Manufacturing Kortrijk, Bologna, Tallin

Healthcare, wellness Birmingham, Rotterdam, Obidos

Tourism Mons, Kosice

ICT/R&D Wroclaw, Kosice, Tallin, Mons

Urban development – including green energy, climate change and port/logistics

Essen, Rotterdam

Education services Birmingham, Bologna, Kosice

Create something that is aesthetically pleasant(image and community identity)

Help understand relations by visualising ideas

Transform a product/service into a full-immersive experience

Combine empathy and rationality to find context/user-based solutions

Creative professionals can…

CCIS Spillover Opportunities with ICT

Source: projet Digibic

Examples of Spillover (a)

How: a « war » room involving artists, film makers, designers, etc. to rethink the company and create a new narrative.

How: artistic/creative exercises using interactive systems based in analysing data from body movements and transforming them in sound and visual perceptions allowing the user to communicate with its body

How: collaboration between 30 companies from the healthcare cluster Eurasanté (LM) and a design company.

Manufacturing

Healthcare

ICT/R&D

Examples of Spillovers (b)

How: workplace and exhibition area for entrepreneurs, students, artists, scientists and citizens at Buda Island, as part of urban reg. process.

How: merging the Helsinki University of Technology, the Helsinki School of Economics, and the University of Art and Design Helsinki.

Urban development

Branding & tourism

Education services

How: integrate culture in economic dvpt. and branding strategy.

Thank You

Philippe KernKEA Managing Director

Creative SpIN Lead Expert

www.keablog.com

www.keanet.eu

KEA Creative Europe on LinkedIn and Facebook@keatweets