The Recruiter Workout: Strengthen Your Search and Talent Mining | Talent Connect Vegas 2013
Creative Solutions for Overhauling Recruitment Processes | Talent Connect Vegas 2013
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Transcript of Creative Solutions for Overhauling Recruitment Processes | Talent Connect Vegas 2013
Jennifer Shappley Senior Director, Talent Acquisition @JennShappley
Creative Solutions for Overhauling Recruitment Processes: Power of Change
Melissa Miller Director, Talent Acquisition @melmiller1971
Most affordable & clinically appropriate
HEALTH CHOICES
DRUG CHOICES PHARMACY CHOICES Home
delivery & other lower-cost alternatives
Increasing patient adherence
Source: Express Scripts Drug Trend Report, 2012
Talent Acquisition team structure
Sr Director, Talent Acquisition
Corporate Recruiting
Operations Recruiting
Executive Recruiting
Social Media, Branding, Campus
Recruiting
Military & Diversity Recruitment Programs
70+ team members
Centralized reporting structure Average
TTF = 24 days
Our Challenge
Express Scripts was in the midst of a large acquisition,
more than doubling the size of the company
Would need to quickly integrate 2 TA teams with different
models and different metrics
Improve Candidate, Recruiter & Hiring Manager experience – while returning savings to the
company
Develop and drive unified employment brand in the
market
Our Opportunity
Leverage the change to take a fresh look at the recruiting
process
Create a new process that would build on both legacy teams & align skill sets of
recruiters
Focus on continuous improvement and enhancing
systems
Create new marketing strategy resulting in a consistent candidate experience
Where we were….
Change Drivers
CRM use across teams
Recruiter skill set alignment
ATS and application
process
Branding & Advertising Overhaul
Building CRM into the recruiting process
8
Established training program and subject matter experts within the group
Prioritized pipelines for 16 frequently filled positions and “critical roles” defined by the business
Update scorecards to reflect pipelining metrics
Expanded licenses to cover combined TA team
Recruiter Competency Review
Update Hiring
Profiles
Up-skilling
Recruiters
Improved Recruiting
Talent
ATS enhancements
Reduced steps in
recruiting process
Provided more
transparency to
candidates throughout
hiring process
Tighter integrations with other 3rd
party vendors
Aligned and automated approval paths
• Quickly assessed both systems and decided to go out for RFP
• Used the change as a catalyst to improve process and select new system
What Happened…
30% Increase in Applications
29% Improvement in TTF for one
legacy org
11% Improvement in TTF for other
legacy org
Overall improvement of 17% in TTF
What we learned…
• Know where your recruiters are, don’t assume everyone is equally prepared for the change
• Implement a steering committee to drive consistency and expedite decision making constant communication.
• Share metrics & wins with the team so that they know how their work is making a difference
Shannon Levesque, AVP Strategic Recruiting
Lisa O’Toole, Director, Recruiting Operations
Creative Solutions for Overhauling Recruitment Processes: Applying Six Sigma
#intalent
Massachusetts Mutual Life Insurance Company
Leading mutual life insurance company that is run for the benefit of its members and participating policy owners
Ranked 94 in FORTUNE Magazines FORTUNE 500 (May 20, 2013)
Financial Strength ratings are among the highest of any company in the industry
Products: Whole life insurance, disability income insurance, long-term care insurance, retirement/401K plan services and annuities
Corporate Office Locations: Springfield, MA & Enfield, CT (additional hubs in Memphis, TN, Phoenix, AZ, Boston, MA)
#intalent
Recruiting Team Structure – Strategic Recruiting
AVP, Strategic Recruiting
Sourcing Specialist
Recruiter - IT
Recruiter – RS
Recruiter - USIG
Recruiter – Corporate CFO
Recruiter (contractor) Actuary/Risk
Director, Recruiting Operations
Recruiting Partner (2)
Recruiting Partner (3)
HR Reception
Quality Operations
Temp support
MassMutual Employee Count: 6682
Positions Filled: 618
Average Recruiter requisition load: 28
#intalent
The Business Case
Seek greater clarity around roles and responsibilities in the process
Communicate clear expectations of hiring managers and recruiting deliverables
Incomplete/insufficient data reporting/metrics
Compliance error rates of 16%
Recruiting morale at risk
#intalent
The Approach – Lean Six Sigma
MassMutual focuses on continuous improvement and Lean Principles
COE dedicated to LSS methodology with various black belt and green belt certified associates
Business areas utilize the consultation of the COE without the need to become certified
Little training needed; many tools fit with any area of work and can be done with an overview and familiarity of various tools used in the methodology
#intalent
DMAIC
Define – What is the problem, goal, scope, resources, timeline
Measure – Data collection, baseline, process flow
Analyze – Prioritize problems, look for root cause, detailed process maps
Improve – Identify, test and provide solutions to the problems
Control - Sustain the gains
Focus group interviews – where is the pain?
Day in the life: how do we spend our time? Error rates operations/compliance. Customer satisfaction surveys
Uncover root causesIdentify gaps in service levels/expectationsUnderstand constraints
Position approval redesignCompliance verbiage in offer lettersWorkflows and ownership of tasks shifted
Control plan created for continuous improvement
Process Phase Phase Example
#intalent
Results – A Day in the Life of a Recruiter
Sourcing3%
Job Req Offers
8% Client Engage-
ment8%
Phone Screens/ Interviews
12%
Applicant Review
9%
Meetings/ Special Projects
12%
New Hire processing3%
Applicant /Manager Feedback
6%
Misc/ Admin39%
Sourc-ing
20%
Job Req Offers8% Client
En-gagement6%
Phone Screens/ In-ter-
views17%
Ap-pli-
cant Re-view14%
Meetings/ Special Projects
12%
Ap-pli-
cant /Man-ager Feedback8%
Misc/ Admin15%
Recruiter Activity April, 2012
Recruiter Activity January 2013
#intalent
Results
Job descriptions & offer letter improvements 5 pages to 2 pages 5 unique optional paragraphs down to one standardized paragraph
Customer Satisfaction: Improved scores on sourcing strategy and manager feedback process
Metrics Built recruiting dashboard report which highlights entire lifecycle of the recruiting process;
has gained broader application (i.e. HRBP, Diversity & Inclusion) Built customized compliance report to help identify issues much earlier in the process;
eliminated rework; Built customized report to track positions that are in the approval process
Recruiter Morale For one recruiter more time spent on sourcing vs. administrative; yielded strong candidate
slate to staff new operations. Recruiter received recognition for being a real partner to the business on such an important initiative
#intalent
Lessons Learned
Don’t be afraid to insert yourself
Give permission to NOT perform certain tasks/remove obstacles
Challenge convention
Metrics are only as good as the story they tell
Communicate with all stakeholders (continuous improvement)