Creative IndustryEcosystemIn Indonesia

Andi S. BoedimanStrategic ConsultantCreative Industry Evangelist

Why Creative Industry?

“..those activities which have their originin individual creativity, skill and talentand which have a potential for wealthand job creation through the generationand exploitation of intellectual property.”

UK GovernmentDepartment of Culture, Media and Sport

Creative Industries: a Definition

Creative Industries Sub-sectors

• Advertising• Architecture• Crafts, designer furniture• Fashion clothing• Film and video

production• Graphic design• Leisure software

(computer games)

• Live and recorded music• Performing arts and

entertainments• Television, radio and

internet broadcasting• Visual arts and antiques• Writing and publishing

Since human resource is the mostimportant resource in creativeindustry, it suits very well forIndonesia.

Let’s study the globalmarket for creativeindustry

With $625 billion mobile industry in2008, data services accounts for 30%growth compare to 5% growth in voiceand calls.

Nokia

Japan

The content industry has thepotential to become a leadingJapanese industry alongsidemanufacturing.

Media and Content Industry DivisionCommerce and Information Policy BureauMinistry of Economy, Trade and Industry

Manga (comics) and anime (anime) hasbecome a global trend. 60% mediaproduced in Japan is in the form ofmanga/anime and manga production is3 times than toilet paper.

The New Teen Titan comics by DC Comics has beenrecreated in anime style

Korea

In Korea, digital content is planned tobecome the growth engine for itsBroadband IT Korea initiatives.40% compound annual growth rate isexpected from game, animation, mobilecontents, e-learning and digital television.

Knowledge & Information Industry DivisionMinistry of Information & Communication

Online distribution modelcharacterized Korean $1 billion gameindustry and character licensing andfranchising is very big.

CCRwww.ccr.co.kr

Singapore

Singapore target is to increase its 3%GDP from creative industry to 7% in2012. Its initiatives including Media 21,designsingapore and Renaissance City.

Media Development Authority

Indonesia

http://industrikreatif-depdag.blogspot.com/

Creative Class

We can measure a country or a city’sworldwide economic competitivenessbased on what we call the “3 T’s” ofeconomic growth: Technology, Talentand Tolerance.

Richard Florida - The Rise of the Creative Class

Creative Education

Thai Knowledge Parkwww.tkpark.or.th

A living libraries for youthsCome to read, write, learn, draw, sing,

play, dance and shop at TK Park!Modern beautifully designed for Thai

children and teenagersA cool place with special activities

Located in a shopping mallUnder the administration of Dr. SirikornManeerin, Advisor to the Prime Minister

and President of the TK Park Board

APECEducation

Park

Creative Entrepreneur

The International Young Designerof the Year (IYDEY) award is acollaboration between the BritishCouncil and 100% Design -London’s international trade fair forfurniture and interiors. The IYDEYprogramme strengthens creativeleadership, networking andcapacity building in theinternational design industry bycelebrating the entrepreneurialabilities of young people working indesign in emerging markets.

Challenge for SME

Obtaining patents

Financial Capital

Entrepreneurship

Entrepreneurialspirit

3b. From initial profitto rapid growth, in 5years

3a. From firstcustomer to initialprofit

2. From business plan tofirst customer andturnover

1b. From idea tofinanced businessplan (include.Prototype)

1a. Formulation ofideas forcommercialisation

Phase 3: growthPhase 2: start-upPhase 1: plans

Third partyfinance

Support to local banksthrough capicity-buildinglines of credit and creditenhancements

Policy support toincrease role ofSMEs

Consumer Finance

Micro Credit

Leasing/rental feefor services

Public private SME growthcapital funds

Donor-supportedseed capitalmanaged byspecialized entities

Enterprisedevelopmentservices

ProposedInterventions

Lack of support from localbanks in local currency

Lack ofintermediaries tochannel seedcapital

Lack of venturecapital inservice/creativeindustries

Lack ofconsumer/microfinance forproducts/services

Lack of appropriatelypriced growth capital

Lack of seed andearly stage riskcapital

Lack of businessdevelopmentsupport

Gaps & Barriers

Bank LoansGrantsOccasionallySecured

Supplier CreditFriends, Family,Fools

EntrepreneursEquity

Often Secured

End-user FinanceOperating CapitalStart-up Capital

Phase 3: growthPhase 2: start-upPhase 1: plans

Financial Solution for SME

The story is happened when a girl wins ascholarship competition, a young Thai villagegirl faces the hostility of her brother whoplaces second and her father who feels thecity school is no place for a girl.

Sing to the Dawn started as an award winningbooks and adapted into Computer GraphicAnimated Feature Film by Infinite Frameworksthat is jointly collaborated between Indonesiaand Singapore

Creative Habitat

The idea of Coworking Space isto take the best elements of acoffee shop (social, energetic,creative) and the best elementsof a workspace (productive,functional) and combine themto give indie workers the chanceto have their own, affordablespace. Citizen Space was builton coworking philosophy.

Day-tripping and casual guestscan visit for free and if they rentout desks for $350/month. Theyalso hold various events at theirspace.

Phase Z.RoPhase Z.Ro Technopreneur Park provides qualityincubation space for technology entrepreneurs. Itoffers a park-like work environment for like-minded technopreneurs. Supporting facilities atPhase Z.Ro include a reception, board-room withpresentation facilities, meeting rooms, breakoutareas for rest & relaxation, and a spacious al-fresco café. Each unit comes equipped withindividual climate control, lightings, carpetedflooring, as well as broadband connectivity and asuite of IT services.

Hotel FOXFor the launch of the newVolkswagen Fox 21international artists from thefields of graphic design, urbanart and illustration turned HotelFox in central Copenhagen, intothe world’s most exciting andcreative lifestyle hotel.

Each room is an individual pieceof art. From whacky comicalstyles to strict graphic design.From fantastic street art andJapanese Manga to simplyspaced out fantasies. You willfind flowers, fairytales, friendlymonsters, dreaming creaturesand secrets vaults.

Nomadic MuseumDesigned by well-known Japanesearchitect Shigeru Ban, the NomadicMuseum is the permanent home for theart exhibition “Ashes and Snow,” byGregory Colbert. Built from 152 stackedshipping containers, the building formsa central walkway for viewing theartwork, suspended on either side.

The exhibit will be located on the SantaMonica Pier, having previously openedin Venice, and then in the first NomadicMuseum at Pier 54 on the Hudson River.Truly “nomadic,” the museum wasdesigned to be disassembled andreconfigured to house the travelingexhibit. The shipping containers notonly make up the building module, butevoke the voyage of “Ashes and Snow”as it moves from location to location(the exhibit has no final destination.)

The Fiera Milano by ,Massimiliano Fuksas does anew take on the traditionalconvention center. The new isactually the old - designing theconvention center aroundtraditional public spaceschemes, but in acontemporary way.

Yokohama decided that themost appropriate course ofaction was to build acommunity that producesnew value and attractivenessfor the city throughleveraging the unique historyand cultural resources aroundthe port, which are its greatestasset, and to give free rein tothe creativity of art andculture. This has led to a newvision for the city that meldstangible and intangiblemeasures to promote thedevelopment of the arts,culture, and economy, andthe formation of an attractiveurban space that fittinglyreflects Yokohama'sdistinctive character.

The redevelopment of Civic Place will repositionParramatta as Sydney's second CBD, and a centre for

business, tourism, entertainment, cultura and heritage.It is vital for achieving the targets for future

employment growth in Parramatta by providing directopportunities and generating flow on effects. Building

on the Public Transport Interchange, Civic Place willalso create a gateway to the city.

IDeopoliz @ Epicentrum Walk

The Rasuna Epicentrum, a mega project spearheaded by theBakrieland Development is the most grandiose undertakingever by any entity that will mark Jakarta as one of theWorld's City of Destination. This project will be erected in anarea of approximately 50 hectares in the Kuningan vicinity.A paragon of all projects, this will make the RasunaEpicentrum a city within a city and will eventually becelebrated as the Lifestyle Capital of Jakarta. It will beJakarta's largest integrated "live, work and play" centre.

A venue of hip cafe's and restaurants, exhibits, live culturaland new era entertainment, boutiques and various brandedoutlets, high rise office building and small business offices,the Rasuna Epicentrum will nest a fresh new wave ofresidents, among them the expat community, writers,artists, film makers and young executives looking for a laidback alternative to the crush of the city. They will be drawnby the area gentrification and it's enduring relaxed and laidback atmosphere, at the same time, integrating habitation,lifestyle and business.

Ideopoliz is designed as a creative and technology incubator that provides an array of targeted resources andservices to accelerate the successful development of small and medium size companies in CreativeIndustry. These services are developed or orchestrated by incubator management and offered both in thebusiness incubator and through its network of contacts. Our main goal is to produce successful firms that willleave the program financially viable and freestanding. These incubator graduates have the potential tocreate jobs, revitalize neighborhoods, commercialize new intellectual properties, and strengthen localand national economies.

Ideopoliz is designed as a creative and technology incubator that provides an array of targeted resources andservices to accelerate the successful development of small and medium size companies in CreativeIndustry. These services are developed or orchestrated by incubator management and offered both in thebusiness incubator and through its network of contacts. Our main goal is to produce successful firms that willleave the program financially viable and freestanding. These incubator graduates have the potential tocreate jobs, revitalize neighborhoods, commercialize new intellectual properties, and strengthen localand national economies.

Creative Marketing &Distribution

China’s success factor was its link toHongkong & Taiwan that provide thetrust system (financial security & strongintellectual property) for internationaltrade.

Indonesia needs our neighboringcountry that will act as a mediator,such as Singapore or Malaysia.

In order to be a part of globalsupply chain, we have tomaster our own market.

The Biggest Graphic Industry Exhibition in Indonesia

Source: Herman Pratomo–� FGD

Foto: Rico Halim – FGD

Andi S. BoedimanStrategic Consultant

Creative Industry Evangelist

andisboediman@gmail.com

www.ideonomics.com