Creative Individuals and Innovative Teams

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1 Creative Individuals & Innovative Teams Pavan Soni www.PavanSoni.com innovation.evangelist@gm ail.com 1

Transcript of Creative Individuals and Innovative Teams

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Creative Individuals & Innovative TeamsPavan Soni [email protected]

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Let’s dispel the myth!

5Innovation & Creativity: www.PavanSoni.com

Design a marker without a cap!Problems

Ideas

Prototypes

Products

Innovation means

Commercialization

Creativity is Ability to generateNovel and Useful

Ideas

Invention means

Utility, Novelty, Non-Obviousness

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How Six Sigma ‘killed’ innovation at 3M?

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“The Six Sigma process killed innovation at 3M. Initially what would happen in 3M with Six Sigma people, they would say they need a five-year business plan for [a new idea]. Come on, we don't know yet because we don't know how it works, we don't know how many customers [will take it up], we haven't taken it out to the customer yet.“

- Geoff Nicholson, Father of Post-It notes initiative

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The Toyota Way?

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Innovation ≠ Invention Don't confuse the art of the possible with the art of the profitable.

- David Tansley

Great ideas are just the beginning!

Not more than 0.2% of all the patents have ever been commercialized

Most Innovative Firms- 2013

Highest R&D spent- 2013

Most patents granted- 2013

VolkswagenSamsung

IntelMicrosoft

RocheNovartisToyota

J&JGoogleMerck

AppleSamsung

GoogleMicrosoft

ToyotaIBM

AmazonFord

BMWGeneral Electric

IBMSamsung

CanonSony

LG ElectronicsMicrosoft

ToshibaPanasonic

HitachiGoogle

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Latent inhibition

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As many application

needn’t be practical …

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The Innovation DNAInnovative entrepreneurship is not a genetic predisposition, it is an active endeavor.

- Clayton M. Christensen

Questioning

Observing

Experimenting

Networking

Associating

Five traits of Innovators

Marc Benioff

Jeff Bezos

Michael Dell

Herb Kelleher

Mike Lazaridis

Pierre Omidyar

Scott Cook

You!!!

Source: Innovator’s DNA

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Hone multiple affinities

Source: IDEO

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The Medici Effect

Great Ideas are born at the Intersection of Disciplines

Linear Growth

Discovering Intersections

I am imagining bringing 100s of people together from different backgrounds and disciplines within a region and have them work together to unleash an explosion of transformational

ideas.- Frans Johansson

Source: Medici Effect

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Creative Individuals

Latent inhibition Divergent thinking, Opposable mind Questioning Observing Experimenting Networking Associating Multiple affinities Medici effect

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Let’s Reinvent the wheel!The significant problems we have cannot be solved at the same level of thinking with which

we created them- Albert Einstein

Dyson Air Multiplier

Michelin Tweel

Bose Suspension System

Knowledge Management

Inno

vatio

n Ty

pe

Internal External

Radi

cal

Incr

emen

tal

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KM Systems

Capture | Codify | Share | Reuse

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Variance, and not mean, seekingReasonable people adapt themselves to the world. Unreasonable people attempt to adapt

the world to themselves. All progress, therefore, depends on unreasonable people- George Bernard Shaw

Attract Unreasonable People

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Science of motivation

Source: Drive (Daniel Pink)

Purpose

MasteryAutonomy

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Ambidextrous OrganizationEstablished companies can develop radical innovations and protect their traditional

businesses. In our study, more than 90% of the ambidextrous organizations achieved their goals.

- Charles A. O’Reilly III

Exploit the Present + Explore the Future

Teams autonomous at bottom, connected at top

Corolla Lexus

Prius

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Acute Consumer InsightWhen I asked what you want, people said – A FASTER HORSE CART.

- Henry Ford

We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products- Steve Jobs

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Look at Non- Customers

Nintendo Wii Cirque de Soleil

Twitter

Non- Customers

Who? Why? How?

Soon to Be

Refusing

Unexplored

Create Uncontested Market Space and Make the Competition Irrelevant- W. Chan Kim

Create a Blue Ocean

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A Market of Ideas, Talent, CapitalFact is: out there in some garage, an entrepreneur is forging a bullet with your company’s

name on it. You have only one option, you have to shoot first- Gary Hamel

Bring Silicon Valley Inside

Academia + Start-ups + Large Enterprise

$$

$$$X

$X

$X

$X

$X

$X$X

CO-IDEATION

CO-CONVERSIONCO-DIFFUSION

CiscoNokia

P&GIntel

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Let a Million Flowers BlossomWe call the projects late and give as much time as possible for these ideas to blossom, as

innovation is a very fragile process.- Douglas Merrill

Call the shots as late as possible

Multiple Ideas

Project Clusters

The cost of killing a good idea could be fatal!

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Innovative Teams Variance, and not mean, seeking Purpose Autonomy Mastery Acute customer insights Look at non-customers Market of talent, capital and ideas Let a million flowers blossom