Creative Communites and Sustainable Qualities
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Transcript of Creative Communites and Sustainable Qualities
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Social Innovation Generation presents
May 7nd, 2012
Creative Communities and Sustainable Qualities
A presentation by Ezio Manzini Professor of Industrial Design, Milan Polytechnic
In partnership with
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Toronto 7.05.2012
how social innovation is changing the world and what design can do to trigger and support it
Ezio Manzini, INDACO, Politecnico di Milano - DESIS Network
creative communities and sustainable qualities
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“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” Arundhali Roy Speech at the World Social Forum in Brazil in 2003.
another world is emerging
designers can help (if they are able to recongize it)
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social innovation
ideas that work in solving social problems
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cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
hundreds of original
service ideas
based on diffuse design capabilities
local radical changes
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Community Garden, New York City
collaborative housing . collaboration
the power of doing together
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Photo: Anna Meroni – 2007
Parco Sud, Milano
collaborative housing . creativity
re-combinig what exists
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Farmers market, Hobart
collaborative housing . re-invented traditions
traditions as building materials
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Community-supported agriculture, Bejing
collaborative housing . win-win solutions
different motivations for new economic models.
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Lower East Side, New York
Circle of care, Sauthwark
collaborative housing . citizens involvement
“users” as part of the solution
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cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
what can designers
(co)design?
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cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zero-miles food, community-supported agriculture, neighbourhood care, street festivals, community gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators
new organization
models new
economic models
new political actions
what is missing?
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quality
are new perceived qualities emerging?
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people choose innovative solutions
because they like them they search for new qualities they generate new qualities
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relationships
the quality of mutual trust
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PRODUCT SHARING
ACTIVE SHOPPING
LIST
E-STOP
WASHING RESTAURANT
MICRO-NURSERIES
work
the quality of the “well done”
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scale
the quality of human scale
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places
the quality of the local-connected
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time
the quality of slowness
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complexity
the quality of human experience
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quality power
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quality war
the war of time, places, works and relationships
the war between two civilizations
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quality to be produced
quality to be consumed
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quality power
the food example
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food
food
fast-global
slow-local
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Carlo Petrini / Slow Food The Slow Food Manifesto Bra, 1989 “everyone has a fundamental right to pleasure” a great case of social innovation
a quality-driven revolution
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vision “everyone has a fundamental
right to pleasure …
… and, consequently the responsibility to protect the
heritage of food, tradition and culture that makes this pleasure
possible”
action food awareness on the demand side (through consumer-producer, the Convivia) markets for high quality products, on the supply side (through local farmers, the Presidia)
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vision
“We consider ourselves co-producers, not consumers, because by being informed
about how our food is produced and actively supporting those who produce it, we become a
part of and a partner in the production”
action new food networks community supported agriculture community-based planning (es. the Nutrire Milano Project)
a great case of strategic design
from vision to action, and vice versa
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beauty?
beauty will save the world
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Fyodor Dostoyevswky “The idiot”, 1868
beauty will save the world
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thank you!
desis-network.org