Creative Commons Samsung Case Study Mar. 14. 2008 Seung-Hun Jeon Hyok S. Choi Seong-Kook Shin...
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Transcript of Creative Commons Samsung Case Study Mar. 14. 2008 Seung-Hun Jeon Hyok S. Choi Seong-Kook Shin...
Creative Commons Samsung Case Study
Mar. 14. 2008Seung-Hun Jeon
Hyok S. ChoiSeong-Kook Shin
Digital Media R&D CenterSamsung Electronics Co., LTD.
2/16
Index
VTR
Samsung Digital Photo Frame
Case 1 : Samsung Digital Photo Frame (2004)
Case 2 : Samsung Internet TV (2007)
Suggestion of Technical Solution (XMP based)
Future
3/16
Goal of Samsung
Seamless contents sharing through devices
– Capture devices (digital camera, camcorder, cam-phone, …)
– Network solution (IP STB, Cable STB, Wibro, DLNA, AVSB, …)
– Playback devices (TV, mobile phone, Monitor, MP3P, BDP, PC, …)
Suggestions
Make a global standard to represent CC utilizing XMP.
CC is recommending XMP as the preferred format for embedded
metadata.
CC in Samsung
5/16
Samsung ElectronicsRevenue
20041980
2004
$80Bil.
6/16
Move In the Digital Age (April 8, 2004)
Movie rating system to protect children and provide a warning system for parents.
Advocate copyright protection and fight digital piracy. Copying DVD is an act of stealing. FAST (Caltech project) – Full length DVD can be downloaded in less 5
seconds Kazaa is not ethical Andrew Brooks (MIT Media Lab) : South Korea film industry quota system
(>40%) Valenti : Some theaters have to close because there are not enough
Korean movies to keep them alive. Oppose the Quota. Advocate of Competition.
7/16
Treehouse
8/16
VTR
Sony Betamax
Reference : Lawrence Lessig, “Free Culture”
REC
New Business, New Experience
10/16
Case 1
11/16
Case 1 : Samsung Digital Photo Frame
12/16
2006
The sales of Samsung Digital Photo
Frame
’02 ’04’00
’06
34.6
48.7
78.5
81.5
Consolidated data
[US$ Bil.]Samsung Electronics
Revenue
13/16
Case 1 : SDPF User Scenario
Tom uploads photos or video file to the Internet web server, photo/video sharing site.
14/16
Case 1 : SDPF User Scenario
Jane, Tom’s buddy can enjoy photos simply without interacting with Samsung digital photo frame.
15/16
1
2
3
4
5
6
7
16/16
Case 1 : SDPF Problem
Flickr requires that SDPF should support CC license.
17/16
Case 2 : Samsung Internet TV
18/16
Case 2 : Samsung Internet TV
19/16
Case 2 : Samsung Internet TV
20/16
Case 2 : Samsung Internet TV
21/16
Case 2 : Samsung Internet TV Problem
Prosumer wants new business, so that CC needs to be extended.
CC metadata can be lost while they are uploaded UCC server.
Price = 15
22/16
XMP (eXtensible Metadata Platform)
XMP is a standard for processing and storing standardized and
proprietary metadata, created by Adobe System Inc.
Unlike other metadata standards, XMP embed its information in the
final digital file.
XMP can be used in PDF, JPEG, JPEG 2000, GIF, PNG, HTML, TIFF,
PostScript, EPS. (It is possible to use XMP in AVI, MOV, MP3, etc.)
CC is recommending XMP as the preferred format for embedded
metadata; to store the rights management information.
23/16
XMP
XMP uses XML format to describe the metadata and stores the data
into the digital file itself. (This means that the legacy devices can still
copy/delete the XMP embedded files.)
It is easy for the devices (DSC, DVD Player, Camcorder, etc) to
WRITE or to READ the CC rights information to the digital files using
XMP metadata.
– Difficulty level: WRITE(1) < READ(3) < MODIFY(7) (easiest: 0)
– Estimated LOC (For producing devices such as DSC or Camcorder) is less
than 500 (for WRITE/READ operations without UI and XML library.)
If the writing devices uses XMP/CC, the reading devices such as (DVD
player, TV, etc) can fully access to the user-generated contents, can
expose more contents to the public/Internet without copyright
concern. Thus, more people can benefit from the CC licensed media.
24/16
Future
Web Service
Thank YouContact: [email protected]