Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are...

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Creative Armenia Business Challenge #CreativeArmenia

Transcript of Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are...

Page 1: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Creative Armenia Business Challenge

#CreativeArmenia

Page 2: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#CreativeArmenia

Mentor Orientation Session

Araksia Martirossian,VP, Entrepreneurial Community Development,

GriffinWorx

Page 3: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

StartUp Cup MentorOrientation

Page 4: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Role of MentorBy stepping into the role of Mentor, you are taking on the responsibility of role

model, motivator, advisor, coach, and door-opener, knowing the reward is in

seeing the successes and failures of the entrepreneur you are mentoring.

Page 5: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Come with me as we explore the most rewarding journey there is. . . the role of Mentor

Page 6: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

You Cannot Tell EntrepreneursWhat To Do

Page 7: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

What shall we do?

Follow These Core Mentoring Principles To Become a Mentor Rock Star!

Page 8: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Share Real World Experience

Page 9: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Use Deep Listeningto Uncover True Meaning

Page 10: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Focus on Relationship Building

Page 11: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Give It Away!

Page 12: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Sometimes Entrepreneurs Need

Page 13: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Ask Strategic QuestionsThat Allow the Entrepreneur to Discover the Answers Themself

Page 14: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Encourage Entrepreneursto Test Their Assumptions (Guesses)

Page 15: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Encourage Entrepreneursto Secure Customers Quickly

Page 16: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Stop Talking. Start Doing!

Page 17: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Encourage Bootstrapping Techniques

Page 18: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Ask:How LITTLE Money Do You Need?

Instead of How MUCH Money Do You Need?

Page 19: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Startup Focus: Repeatable Revenue

Profit Comes Down the Road

Page 20: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Take Action Now!

Page 21: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Timeless Mentor Qualities(A Partial Collection)

Page 22: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Inspire & Motivate Entrepreneurs

Page 23: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Have a Heart and Passion for Entrepreneurs

Page 24: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Be Authentic

Page 25: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Care Deeply for the Successof the Entrepreneur

Page 26: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Act As a Facilitator to Guide,Not Control the Process

Page 27: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Don’t Get Too Attached to Entrepreneurs

Page 28: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Pass on Positive and Optimistic Energy

Page 29: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Use Visual Thinking Tools | VizToolzImprove Mentoring & Facilitation

Page 30: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 31: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step I: What is the Value Proposition?

How Are You Different?

What Need Are You Filling?

Page 32: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 33: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step II: Customer Development

Customer

• Who is your target customer?

• Everyone is NOT your customer

• Why will they buy your offering?

Product/Service

• What are you selling?

• Be specific

Market

• How big is your market?

• What is the growth potential?

Vehicle/Channel

• How are you going to get your product

or service to your customer?

Page 34: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 35: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step III: Revenue Development

Revenue

• How will you generate revenue?

• How many revenue streams are there?

Expenses

• What will you spend money on?

• Phone, travel, legal, tech, design, etc.

Resources

• What connections can you leverage?

• What resources do you need?

Page 36: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 37: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step IV: Team Development

Team

• What talents and skills do you require?

• Legal, designer, developer, marketing?

Promotion

• Get your message and story out

• Internet, events, direct marketing?

Sales

• How are you going to close the deal?

• How will you turn potential into sales?

Funding

• How are you funding your startup?

• Friends, family, fools, credit cards?

Page 38: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 39: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step V: Action and TestingStop Talking, Start Doing!

Page 40: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step III: Revenue Development

Revenue

• How will you generate revenue?

• How many revenue streams are there?

Expenses

• What will you spend money on?

• Phone, travel, legal, tech, design, etc.

Resources

• What connections can you leverage?

• What resources do you need?

Page 41: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step V: Action and TestingStop Talking, Start Doing!

Page 42: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step II: Customer Development

Customer

• Who is your target customer?

• Everyone is NOT your customer

• Why will they buy your offering?

Product/Service

• What are you selling?

• Be specific

Market

• How big is your market?

• What is the growth potential?

Vehicle/Channel

• How are you going to get your product

or service to your customer?

Page 43: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step IV: Team Development

Team

• What talents and skills do you require?

• Legal, designer, developer, marketing?

Promotion

• Get your message and story out

• Internet, events, direct marketing?

Sales

• How are you going to close the deal?

• How will you turn potential into sales?

Funding

• How are you funding your startup?

• Friends, family, fools, credit cards?

Page 44: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,
Page 45: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Creative Armenia Business Challenge

#CreativeArmenia

Page 46: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#CreativeArmenia

The Entrepreneurial Mindset

and Visual Thinking

Michael McCarthy, Harvard University, Executive Education Program

Page 47: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

The Entrepreneurial Mindset

+

Visual Thinking

“Whoever says it cannot be done should

not interrupt those who are doing it.”Confucius

Presented by

Michael McCarthy

Harvard University

Page 48: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

10 Characteristics

of the

Entrepreneur’s

Mindset

Take the Quiz!

Page 49: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#1 IMPATIENT

We Start Now

Business Cards

URL

Networking

First Customer Rule

Page 50: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#2 SCARED:

We Are Motivated By Fear

Fear of Failure/Homelessness

Public Declaration

Page 51: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#3 RESOURCEFUL:

We See Relationships

Sell Garbage

Juice Doggie Treats

Page 52: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#4 BORED:

We Love Change

Let’s go to Armenia…because it’s there

Drive to anywhere

Page 53: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#5 DEAF:

We Don’t Hear ‘No’

Not this way

What would it take you to say ‘Yes’?

Page 54: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#6 RESILIENT:

We Keep Going

Being at the bottom

What else is there to do?

Page 55: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#7 RISKY:

We Accept Calculated Risk

Which is riskier?

Sure thing or not sure thing?

Page 56: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#8 AMBITIOUS:

We Love Challenge

MIT Leadership Sailing

HU Reject

Page 57: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#9 LISTENERS:

We Listen to Everyone

2 Ears + 1 Mouth

Everyone is a teacher

Page 58: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#10 HYPERFOCUSED

We Obsess Until Success

What you dwell on grows

Napolean Hill ‘Think and Grow Rich

The Secret

Page 59: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

How did you Score?

Page 60: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Want to Score higher?

Behave like an Entrepreneur

(Fake it until you make it)

Page 61: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Questions?

Page 62: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Visual Thinking

Page 63: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 64: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step I: What is the Value Proposition?

How Are You Different?

What Need Are You Filling?

Page 65: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 66: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step II: Customer Development

Customer

• Who is your target customer?

• Everyone is NOT your customer

• Why will they buy your offering?

Product/Service

• What are you selling?

• Be specific

Market

• How big is your market?

• What is the growth potential?

Vehicle/Channel

• How are you going to get your product

or service to your customer?

Page 67: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 68: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step III: Revenue Development

Revenue

• How will you generate revenue?

• How many revenue streams are there?

Expenses

• What will you spend money on?

• Phone, travel, legal, tech, design, etc.

Resources

• What connections can you leverage?

• What resources do you need?

Page 69: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 70: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step IV: Team Development

Team

• What talents and skills do you require?

• Legal, designer, developer, marketing?

Promotion

• Get your message and story out

• Internet, events, direct marketing?

Sales

• How are you going to close the deal?

• How will you turn potential into sales?

Funding

• How are you funding your startup?

• Friends, family, fools, credit cards?

Page 71: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Utilize the Business Model Scorecard - Self-Guided Visual

Thinking Tool Specifically Designed to Accelerate Startup

Business Model Design & Building Process

Page 72: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Step V: Action and TestingStop Talking, Start Doing!

Page 73: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

Let’s Do A Time Check

What do you need before we end?

“Whoever says it cannot be done should

not interrupt those who are doing it.”Confucius

Presented by

Michael McCarthy

Harvard University

Page 74: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#CreativeArmenia

Lunch break

Business Model Design and Business

Building

Page 75: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

#CreativeArmenia

Business Model Design and Business Building

Page 76: Creative Armenia Business Challenge · Role of Mentor By stepping into the role of Mentor, you are taking on the responsibility of role model, motivator, advisor, coach, and door-opener,

THANK YOU!

[email protected]


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