Creating the brand of you
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16-Sep-2014 -
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Small Business & Entrepreneurship
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Transcript of Creating the brand of you
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The Three A’s of Brand YOUThe Three A’s of Brand YOU
• Articulate Your Brand Attributes• Attract Your Ideal Tribe
with Branded Content• Amplify Your Digital
Footprint
Attract
Articulate
Amplify
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Articulate The Four V’s of Brand YOU
• Value• Voice• Visuals• Variation
Hello.My Brand is . . .
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Did Readers Hear You?• Google Alerts• Social Mention• TweetBeep • ITTT• Twitter List• Facebook Shares
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Visibility Through Branded ContentVisibility Through Branded Content* Your Name Online ** Your Name Online *
• Blog posts• Characters – who to cast• All Posts on Social Media Platforms• Video and audio• Essays and opinion pieces• Radio, television and print
interviews• Comments on other people’s
websites• Photos shared from conferences
• Blog posts• Characters – who to cast• All Posts on Social Media Platforms• Video and audio• Essays and opinion pieces• Radio, television and print
interviews• Comments on other people’s
websites• Photos shared from conferences
Attract
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The Brand is You
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Brand YOUBrand YOUArticulate Articulate ★★ Attract Attract ★★ Amplified Amplified
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Your Brand PropertiesYour Brand PropertiesAmplify