Chap 10,creating brand & brand equity

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    30-Apr-2015
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This slide will give complete view of brand & Brand equity related solution Regards Rajesh Kumar, manager(Digital marketing) www.jrinfptech.com

Transcript of Chap 10,creating brand & brand equity

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  • 5. Brand represents the consumers perceptions and feelings about a product and its performance. It is the companys promise to deliver a specific set of features, benefits, services, and experiences consistently to the buyers It is a name, term, sign, symbol or design, or a combination of them
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  • 7. Brand equityIt is the differential effect that the brand name has on customer response to the product and its marketing
  • 8. Branding Strategy: Building Strong . Brands.
  • 9. .. Strong Relationship Bonding Advantage Performance Relevance Presence Weak Relationship
  • 10. .. Brand Elements Marketing Activities Meaning Transference
  • 11. .. Brand names URLs Slogans Elements Logos Characters Symbols
  • 12. .. Memorable Meaningful Likeability Transferable Adaptable Protectable
  • 13. .. Personalization Integration Internalization
  • 14. Choose the right moment Link internal and external marketing Bring the brand alive for employees
  • 15. .. Brand Audits Brand Tracking Brand Valuation
  • 16. . Brand 2006 Brand Value (Billions).. Coca-Cola $67.00 Microsoft $56.93 IBM $56.20 GE $48.91 Intel $38.32 Nokia $30.13 Toyota $27.94 Disney $27.85 McDonalds $27.50 Mercedes-Benz $22.13
  • 17. .. Brand Reinforcement Brand Revitalization Brand Crises
  • 18. .2010 Ranking Brands 2009 Ranking 1. Nokia Mobile Phones 1. 2. Colgate 2. 3. Lux 3. 4. Dettol 5. 5. Britannia 9. 6. Lifebouy 4. 7. Clinic Plus 15. 8. Ponds 16. 9. Fair & Lovely 18. 10. Pepsodent 8.