Creating Moments That MatterLet technology work for you, not against you!

@RonaldVelten

Marketing & Communications Director

IBM Europe

© 2013 IBM Corporation

1. speed of innovation has changed

2. clients have more alternatives

3. Attention spans became smaller

4. Immediacy and convienence are leading

5. Disrupt the experience or Die

1995+ 2010+ 2015+

Music

Photography

Video Rental

…..

TV

News

Travel

Recruitment

…..

Retail

Finance

Automotive

Healthcare

Education

…..

2020

Uber for locksmiths: KeyMe, KeysDuplicated

Uber for Childcare: KangaDo…

Uber for Cleaning/Laundry: Cleanly, Dashlocker, Washio, Flycleaners

Uber for Hotel Dry Cleaning: Oliom

Uber for Mobile Repairs iCracked

Uber for Removals: Moveline

Uber for Lawnmowing: Lawnstarter, Plowz&Mowz…

Uber for Food Delivery: Seamless

Uber for Taxis: Lyft…

Uber for Home Maintenance RatedPeople, HouseCall, RedBeacon

Uber for Home Decoration: PaintZen

Uber for Home Deliveries: Anyvan, Doorman, Instacart, UberRUSH

Uber for Dog Walking: Wortheem Swifto, Urban Leash, Trottr

Uber for Private Jets: BlackJet

Uber for City Parking: ParkingPanda, MonkeyParking, SpotHero…

Uber for Language Tuition: Cambli

Uber for Storage [Valet]: Caddy, MakeSafe, Boxbee

Uber for Bodyguards: Bannerman…

Uber for Liquor Delivery: Saucey, Drizly, Minibar…

Uber for Cannabis Delivery: Eaze, Canary…

Uber for Errands: TaskRabbit…

Uber for Odd Jobs: GladlyDo

Uber for Hotel Rooms: HotelTonight

Uber for Beauty Services: Swan, Stylebee, StyleSeat, Manicube

Uber for Home Cleaning: Handybook, Homejoy

Uber for Car Repairs: YourMechanic

Uber for Babysitting: Urban Sitter…

Uber for Pizza Delivery: Push for Pizza…

Uber for Medical Equipment: Cohealo

Uber for Quiet Spaces: Breather

Uber for Vet (Home Visit): VetPronto

Uber for Dog Sitters: DogVacay

Uber for in-home Massage: Massage, UnwindMe, Zeel, Soothe

Uber for Doctor House-call: Medicast, Pager

Uber for Doctor Consultation: Doctor on Demand, dvisit

Uber for Courier Deliveries: Deliv, Postmates, Shyp

PERSONALIZED DIFFERENTIATING

CONSISTENT

RELEVANT AWESOME UNIQUE

DATA-DRIVENUSER

EXPERIENCE

OMNI CHANNEL

RELEVANT AWESOME UNIQUE

The volume, variety and velocity of data is creating an unprecedented opportunity.

2.5Bn.gigabytes of new data are generated every day, of which

80% is unstructured and therefore

largely invisible to us. Untill now!

creating a new partnership between people and computers

that enhances, scales and accelerates human expertise.

IBM Watson

1

5

How cognitive is different?

Are not programmed

but pose hypotheses

based on data patterns

and probability

Can see, use and operationalize

virtually all data

Can understand, reason, learn and

interact with humans naturally

Machine Learning

Artificial Intelligence

Cognitive Computing

Visual Recognition

Retrieve & Rank

Personality Insights

Better Decissions

Natural Language

Classifier

Trade off Analytics

Tone Analyzer

Watson APIs: The AI brain for business

Foundational Cognitive Skills

Higher ReasoningConversation

Discovery

Language Translation

Knowledge OrganizationWatson Knowledge Studio

Document Conversion

Retrieve and Rank

LanguageAuthor Relations Concepts Keywords

Entities Dates Language Sentiment

Typed Relations Microformats Taxonomy

Feeds Publication Date Text Extraction

SpeechSpeech to Text

Telephony Speech to Text

Keyword Spotting

VisionImage Classification

Face Detection and Attribution

Celebrity Recognition

EmpathyPersonality Insights

Tone Analyzer

Emotion Analysis

Enhance the creative

process

Enrich engagement and

personalization

Transform industries

22

Chef Watson

23

Dashmote

24

Watson & TedX

25

Marchesa Cognitive Dress

26

Watson Personality Insights

Under Armour

28

The North Face

Tourism (Hilton)

Law (Ross)

BMW

Guiding Eyes

34@ronaldvelten linkedin.com/in/ronaldvelten