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Whats Next?

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Whats Next?

Whats Now?

Ginni RomettyCEO, IBMWhat you will see with rapid data and social sharing is the death of the average and the era of you.

Businesses will be able to truly serve the individual.

MomentsMatterone.

49% of consumers want a seamless shopping experience across all channels.Accenture

ConsumerMobilitytwo.

1 in 3 consumers use their mobile phone to research products in-store.Cisco Internet Business Group

Over 48% of all opened emails are accessed through a mobile device.Litmus

ExactTarget sent over 1 Billion digital messages on Cyber Monday

Many of our retail clients experienced mobile open rates exceeding 80%

Location.Location. Location.

BrandPersonalizationthree.

1. Guided Selling2. EGOnomicsTwo types :

Guided Selling

41% of consumers buy more from retailers who send personalized emails based on past buying behaviors.Return Path

15-25% increase in sales if the transactional message includes personalized product recommendations.iGoDigital

Created 60,000 animated, jangling name bracelets one for each unique name in their email database.

Generated 3x revenue versus an email promoting the same collection a week earlier.

EGOnomics

Faith PopcornTo offset a depersonalized society, consumers crave recognition of their individuality.

1. Empathy2. Perspective TakingThe new world of marketing:

EmpathyUnderstanding someones emotional state or feelingsDaniel Pink

1. Empathy2. Perspective TakingTwo types :

Perspective TakingCognitive & analytical its understanding someones interestsDaniel Pink

Data beatsOPINIONS

We must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer