CREATING CONTENT GOLD
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Transcript of CREATING CONTENT GOLD
Creating Content Gold
GOING FOR GOLDCONTENT MARKETING STRATEGIES
By Michelle Reilly, Original Thinking
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CONTENT STRATEGY
Creating Content Gold
Your audience is KING
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Lesson 1
The new knowledge era demands we prove our worth, not just sell it.
Creating Content Gold© Original Thinking. All rights reserved.
Lesson 2
Communication is still a two-way streetDon’t make the mistake of only out-flowing information.
Creating Content Gold
Your answers are probably easily
available elsewhereOur challenge is to stand out in a sea of sameness.
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Lesson 3
Creating Content Gold
Help others without expecting anything in return
You’ll be rewarded with gratitude & business loyalty.
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Lesson 4
Creating Content Gold
The art of great content is answering real questionsNot what you think they are, what you know they are.
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Lesson 5
Creating Content Gold
Frequency of contact
Relevancy of content
Engagement & Growth
The newvalue formula
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Strategy
Creating Content Gold© Original Thinking. All rights reserved.
StrategyGo-for-Gold Content
Your brand intention
Your expertise
Your audience
needs
Original ideas
SWEET SPOT
Creating Content Gold
Anchor your talking points
Consider your overall topic positioning and what you should be creating content about.
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Strategy
Creating Content Gold
Choose the right channel for your contentYour goals is to identify where your prospects exchange information and to engage them there.
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Strategy
Creating Content Gold
CONSISTENTRELEVANTORIGINAL
We need to earn the attention of our audience and remain visible to keep it.
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Strategy
BE
Creating Content Gold
So you know what to say next…
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QuestionsNeed more Info?
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