Creating Engaging content

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“Creating Engaging Content” Irene Pateraki

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Transcript of Creating Engaging content

  • Creating Engaging Content

    Irene Pateraki

  • When you plan an online group:

    You should know your audience:

    By understanding why they are members,

    you can mould the group content

    according to their needs.

    Who are they? What are they? Why have they

    joined the group?

  • Before launching your group:

    It is good to make a content plan, decide on the design and how your content will be presented.

    Members will also create their own content, but it is good to find a well organized place when they enter.

    Your content can be a great marketing tool, to attract new members.

  • Setting your goals:

    It is important to set your goals in order to decide the content of your Group.

    What do you want to achieve?

    a way to share information

    get your members involved

    get your members help each other

    offer them a direct way to learn and communicate

    Once you know what you want to accomplish, you are

    ready to create the content.

  • Content has to be:

    Very well organized, so new members can easily understand what they can do there

    Concise and easy to navigate

    Consistent (try to post and update frequently)

    Simple as possible but not simpler, as A. Einstein has said

    Useful and easy to be applied

    In accordance with members needs (e.g. sense of community, source of continuous education, professional


  • About Content :

    Use a wide range of mediums to make your content more attractive

    Web- friendly with short paragraphs/list-type articles

    Present activities by introducing new tools

    Post inspiring content that facilitates interaction among members.

  • Group roles

    The moderator of a group is mainly responsible for the content

    As a moderator you have to understand the larger vision and have management skills

    In case you have many members, you can think of recruiting active members as subgroup moderators

    You can also create an ambassadors group: active and experienced members responsible for welcoming new

    members and make them feel at home

  • Types of content

  • Emails

    Think of sending a welcome email to the new members to:

    welcome them and encourage them to participate

    offer some first information about the group and its purpose

    give them your contact details, in case they need some help

    give them some interesting links or even a tutorial on how to update their profile (upload a profile image, write some

    information about themselves)

    Send weekly/monthly emails to members to:

    give updates

    propose activities

    highlight current conversations

  • Blog

    You can use blog to offer updates/introduce new activities or write short articles

    Blog gives the opportunity to members to comment and interact to each other

    Members prefer to use blog as its an easy way to share their work or write their thoughts

    To keep it active, its good to answer to members comments or hit like button in order members feel that

    somebody reads what they are writing!

    Sturat Miles,

  • Forums

    Forums can engage members in interesting discussions

    As a moderator, you can initiate discussions and you have to try to be there and reply to your members posts

    Forum discussions can be related to suggested activities, webinars held in the group or members ideas and suggestions.

    Stuart Miles,

  • Subgroups

    Your content can be separated in subgroups according to your general topic. For example, if your Group is

    about STEM education, you can create subgroups on

    technology, science and mathematics.

    Having subgroups, can help members find easier what they are looking for and share their work in the relevant


    Content is better organized

    One or more members can act as subgroup moderators to check on the content and activate members

  • Webinars

    Another form of content with real time engagement

    Members have the opportunity to have synchronous interactions and learn from each other or/and an expert

    This content can be recorded and be uploaded in the group page for future reference


  • eBooks

    Members share their work on different topics

    A nice way to keep everything organized, is to gather their material and create thematic eBooks

    In that way, group has its online library with material easily shareable outside the group

    A nice way to recognize members contribution and advertise your group to other teachers who are not

    involved yet

  • Coffee corner

    A forum or a subgroup where members can engage in light-hearted conversations

    A nice way to establish comfort level with each other before sharing their work

    A place where they can share pictures from their holidays or upload their favourite music videos

    Content there can be about anything as long as it respects groups netiquette

    Stuart Miles,

  • Photo Gallery

    In a photo gallery members can upload photos related to

    their work/projects/activities

    Face-to-face meetings during events like conferences/PDWs

    Group activities or competitions e.g. create groups logo

    Stuart Miles,

  • Video Gallery

    In a video gallery members can find:

    Tutorials related to the group e.g. how to update your profile as well as Tutorials about different tools used in


    Videos related to groups activities

    Members videos

    Interesting videos on different topics that members can comment or replicate what they present in their own


  • Polls

    Polls can offer instant feedback on different topics

    Members with less free time can take part is short polls as they are not time-consuming

    Surveys also can help you understand better members needs, things they like, things they dont like and their ideas

    By Mister GC,

  • Interviews

    Part of a groups content can be interviews of experts or group members

    Interviews can have text/video or audio format

    In case you use videos or audio is good to provide the transcript for people who have language difficulties

    New interviews can be published on weekly or monthly basis and its good to follow the same format

    Featuring members who describe their project/ an activity etc can be really engaging, as the member feels

    that his/her work is being recognized and the other

    members feel more confident to follow their colleagues example.

  • Calendar

    A calendar of all the events that you plan to host in the group can be useful for the members to keep them in

    their diary

    Update the calendar frequently and inform the members for next events the soonest possible.

  • So, what other kind of content do you consider engaging?