Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Media for Nonprofits...
31
-
Upload
connectva -
Category
Social Media
-
view
85 -
download
0
Transcript of Creating Compelling (and Beautiful) Content Jonah Holland ConnectVA Social Media for Nonprofits...
1. Add value
2. Be responsive, authentic & open
3. Build trust -- do what you say you’ll do
4. Build relationships & community (online &
in person)
5. Be professional & transparent (work vs.
personal)
6. Be a safe risk-taker
Review What’s Working
Tools: Canva
Using Our Power for Good
Use Instagram Contests for Multiple Objectives
◼Build Relationships
◼Encourage Engagement
◼Create Buzz
◼User-Generated Content
◼Opportunity for Collaboration
◼Reward Fans
◼Because It’s Fun
It’s not about the Winner …
A Snapshot of Dominion GardenFest of Lights via Fans
Tool: PicMonkey
Contests: A Few Ideas
◼ Partner with other nonprofits for prizes, tag them &
cross-promote on social media.
◼ Choose a short & memorable hashtag; vet it.
◼ Make sure you have a “rules” page with a
disclaimer allowing use of images for promotional
purposes.
◼Use onsite signage to promote contest with
Instagram logo & hashtag .
◼Search for relevant photos that might be good
entries & tell them about the contest. Despite all the
signs, and promotion, some don’t know about it.
◼Rule No. 1: Add Value
◼Rule No. 2. Drive Traffic (to your own
webpage & to other reputable pages)
◼Don’t pin any photo without checking it
out
◼Create new content on your blog (for the
purpose of pinning)
◼Highly visual (photos & infographics)
Pinterest Analytics
Pinterest Analytics
Pinterest Analytics
http://www.shoutmeloud.com/5-reasons-why-readers-unsubscribe-from-blogs-rss-feed.html
Blogs are
alive!
• Use Wordpress• Link to partners & like-
minded organizations• Build ambassadors for
your brand• Support your
Nonprofit’s mission• Use tagging to help SEO• Recycle & Cross-post
Content• Use Categories to make
a microblog
• Allow people to subscribe
via email
• Tell your story
• Create “Pinable” content
that drives traffic to your
website
• Share blog posts on other
social media or recycle
content
• Share your legacy (acts as
a history of your nonprofit)
• Content re-appears is
reusable (unlike Facebook)
Your Blog
How Do You Create Compelling Content?
◼Write to your Best Friend
◼Tie into Current Events & Hot Topics
◼Image or Infographic Heavy. Light Text.
◼Ask your Readers What They Want to Know
◼Ask your Front-line Staff What Questions They Get
◼Q&A or Take 5 (New staff, Board Members, Volunteers, Etc.)
◼Do a “Top10” Post
*Recapping your best posts
*Featuring the best blogs or posts in your industry
◼Guest Bloggers (Clients, Volunteers, Constituents, Donors)
◼Be an Expert!
◼Recap (Year in Review, Community Kitchen Garden Recap)
◼Tell Your Personal Story
◼Share the <3
Wordpress Stats
1986
Thank You!
Questions?
