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![Page 1: Creating a Third Way Presentation by Al From The Democratic Leadership Council Little Rock, Arkansas January 30, 2003 The Clinton/New Democrat.](https://reader036.fdocuments.net/reader036/viewer/2022082917/5514b674550346d36e8b643e/html5/thumbnails/1.jpg)
Creating a Third Way
Presentation by Al From
The Democratic Leadership Council
Little Rock, Arkansas
January 30, 2003
www.ndol.org
The Clinton/New Democrat Path to Victory in 1992
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Redefining Democrats
• In 1992, Bill Clinton was faced with a dying Democratic Party.
• By redefining it, he not only won the White House, but rescued his party.
• Along the way, Clinton and the DLC shaped a political philosophy and governing agenda – the Third Way – that redefined and re-invigorated progressive parties all over the world.
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The DLC/Clinton Strategy
• Reality Therapy
• The Philosophy – The New Orleans Declaration
• The Governing Agenda – the New Choice Resolutions
• The Market Test – The 1992 Primaries
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Reality Therapy
“The Democratic Party’s 1988 defeat demonstrated that theparty’s problems would not disappear, as many had hoped,once Ronald Reagan left the White House. Without a charismatic President to blame for their ills, Democrats must come face to face with reality: too many Americans have come to see the party as inattentive to their economic interests, indifferent if not hostile to their moral sentimentsand ineffective in defense of their national security.”
-- Bill Galston and Elaine KamarckThe Politics of Evasion: Democrats andthe Presidency 1989
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The Politics of Evasion
• The Myth of Liberal Fundamentalism
• The Myth of Mobilization
• The Myth of the CongressionalBastion
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52.6
42.8 4349.2 48.445.8
52.4
38
47.9
40.7
0
10
20
30
40
50
60
1932-64 1968-88 1992 1996 2000
Democrat Republican
The GOP LockFrom 1968-1988 Republicans Dominated the
White House
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DEM 5 (1)DEM 4 (1)DEM 3 (3)GOP 3 (5)GOP 4 (15)GOP 5 (26)
Presidential Elections
The GOP Lock: 1972-1988
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15 1429
6882
47
85 8672
3218
53
0%10%20%30%40%50%60%70%80%90%
100%
1980 1984 1988 1992 1996 2000
Democrat Republican
Losing the Middle Class
Percentage of Electorate Won by Democrat
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A Changing America
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A Different America
• More Affluent• More Educated• More Suburban• More Diverse• More Wired• More Two Parent
Working Families
• More Non-Factory Jobs
• More Job Churning• More Aged• More Boomers• More Moderates
and Independents
How Our Country Changed in the Past Two Decades
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The New Electorate
PERIOD DOMINANT VOTERS
Industrial Era Working Class----------------------------------------------------Information Age Rising Learning Class-----------------------------------------------------
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Campaign Premises
• Message Matters.
• In the Information Age, winning coalitionsare built around ideas, not interests.
• The key to winning Presidential elections is not just maximizing your strengths; it’s removing obstacles that prevent people fromvoting for you.
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A Message Campaign
Because President Clinton believed thatPresidential campaigns should be aboutwhat a candidate would do as President, we spent his time as DLC chairman developing our agenda, not traditional organizing or fundraising.
During that period we shaped the New Democrat Philosophy.
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The New Democrat Approach
The Philosophy and Governing Agenda
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The New Democrat Approach
New Democrats are the modernizers of the Democratic Party
We further our party’s enduring values with new and innovative ideas
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The Traditions We Honor
• Jefferson’s belief in individual libertyand the capacity for self government
• Jackson’s credo of equal opportunityfor all, special privileges for none
• Roosevelt’s thirst for innovation
• Kennedy’s summons to civic duty
• Clinton’s insistence upon new meansto achieve progressive ideals
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Core Principles
TheNew Democrat
Philosophy
Opportunity & Growth Global Outlook
Empowering Government
Mutual ResponsibilityTraditional Values
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New Democrat Ideas
• National Service• Earned Income Tax Credit• Welfare Reform• Fiscal Discipline• Investment in People and Technology• Expanded Trade• Community Policing• Charter Schools• Reinventing Government
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Clinton 96 (2)
Clinton 92 (3)
GOP 92 & 96 (16)
Clinton 92 & 96 (30)
The Clinton Reversal
Picking the GOP Lock