Creating A Social Media Plan for Your Library
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Creating a Social Media Plan for Your Library
Presenter: Diana Silveira Novare Library Services
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AgendaSocial Media ExploredBasics of a Social Media PlanCreating a social media schedule
Tips, Tricks and Tools to succeed
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Most Common Social MediaFacebookTwitter
PinterestLinkedInYouTube/VimeoFourSquare
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Social Media Explored
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Facebook1 Billion UsersMost Popular Social Media
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Microblogging:Your message in 150 characters
18-49 year old demographicConnecting known and new usersConversational – especially for events
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PinterestDevout Users! Who uses Pinterest
primarily? • Woman• 35-44
High Use “after hours” and weekends
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Social Media Sites in a nutshell…
Facebook: All – existing library users. Twitter: New/Existing Users GenX, GenY and
GenZLinkedIn: Professionals, Older Pinterest: Woman, GenXGoodReads: Your booklovers
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Basics of a Social Media Plan
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Brand Each location v Centralized Social Media
What social media to utilize?
Who is on the team/roles
Decision Time
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Promote, Promote & Promote
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Creating a social media schedule
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Monday Tuesday Wednesday Thursday Friday Saturday
PM Post: Promote Historical Collection _ Name this picturePM Post2: Reminder- Oragami Workshop Tonight at 7pm. No registration required.
AM Post: New Books AddedPM Post: What is your favorite book question?Post: Childrens story time - tomorrow 10am
AM Post: Reminder @ Story TimePM Post: Book Club Discussion Tonight -what are your thoughts question
AM Post: Computer Class @ 11PM Post: New Book Club Book Revealed
AM: Weekend Book Thoughts - a Question/Recommendations
PM post: Reminder - Oragami Workshop tonight @7- no reg. needed.
PM Post: What is your favorite book question? (#Library Name) - stay online to retweet, respond & interact
AM Post: Reminder @ Story TimePM Post: Book Club Discussion Tonight -what are your thoughts question - stay online to retweet, respond & interact - possible live tweets @ Event
PM Post: New Book Club Book Revealed
AM: Weekend Book Thoughts - a Question/Recommendations
Post Pics from Oragami Program - Link top pics to FB & Twitter post new book covers Around the town pictures
More from Program, Book Covers & Around Town
Vimeo
Online Review from staff or user on book discussion (share on FB/Twitter)
BlogPost: Childrens story time - tomorrow 10am post link to Vimeo
New Book Club Book Revealed
Set Up to Monitor:Google Alerts, Follow Library Hashtags -
Week 1 - Pick a Theme(s) - this week focus on Library Programming
BobTanyaMariaSamantha
Sample Plan
Download it at: http://bit.ly/PT4F0e
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Tips & Tricks to Succeed
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Basic DosFill out all “information areas”Avoid Over or UnderpostingRemove or Shorten the URL when sharing
linksKeep your sharing RELEVENT! Make content about fans not You
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Keep it Simple & BriefBe to the pointBe clear – what is your call to action?Engage Photos and Video are a must!
http://on.mash.to/OXTd7D
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Customizing Your Message Library booksale for new public computers starts
tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming
Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.
Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.
Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
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Consider Social Media ContestsPhoto ContestFollow to WinTriviaCheck-in ContestsFinish this sentence…
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Usage StatisticsReview Statistics as a team regularlyFocus on engagement – not just “likes”Decide: What does success look like?
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HootSuite
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Some More Tools
FREEAlerti/Google AlertsGoogle AnalyticsTopsyTweetDeck
PAYWildfire
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Questions?
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Diana [email protected]
slideshare.net/dee987 delicious.com/dee987/socialmediaplanfacebook.com/NovareLibraryServices
877-816-9638