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Library 2.0: Citizens Co-creating Culture
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Transcript of Library 2.0: Citizens Co-creating Culture
Library 2.0:
Co-creating culture with citizens
Darren Sharp, Senior Consultant, Collabforge
27 March 2009 :: NLA, Innovative Ideas Forum :: Canberra
collaboration :: cooperation :: coordination
Presentation Overview
Social media
• Modes and means of community engagement
User-led innovation
• Leveraging stakeholders to co-create services
Library 2.0: how do we get there?
• Social Networking Manifesto!
collaboration :: cooperation :: coordination3
Something BIG is happening…
the read-write web
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an architecture for participation
web 2.0
user-led innovation
social networking
collective intelligence
self-organisation
social media
Social Media: a fundamental shift
collaboration :: cooperation :: coordination5
Connection- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
Social Media: a fundamental shift
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Community- Self-organisation
- Identity representation
- Common purpose
- Trust & reputation
Connection- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
Social Media: a fundamental shift
collaboration :: cooperation :: coordination7
Community
Context- Tagging
- Comments
- Reviews
- p2p conversations
- Self-organisation
- Identity representation
- Common purpose
- Trust & reputation
Connection- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
Social Media: a fundamental shift
collaboration :: cooperation :: coordination8
Connection
Community
Context
Co-creation- User-led innovation
- Wikis
- Crowdsourcing
- Citizen Product Design
- Self-organisation
- Identity representation
- Common purpose
- Trust & reputation
- APIs & mashups
- Public sector data
- User-generated content
- Common pool resources
- Tagging
- Comments
- Reviews
- p2p conversations
Social Media: a fundamental shift
collaboration :: cooperation :: coordination9
Connection
Community
Context
Co-creationAll of Us
The network is
made of people
User-led InnovationDesigned by your market, for your market
User-led innovation: overlapping & interconnected with social
media
– Also often referred to as ’peer production’
As it becomes easier to connect,
communicate and share it also
becomes easier to create and
co-create
– Sources of innovation shifting
– Leverage the participation of audiences,
customers and citizens
– Co-create new products and services
collaboration :: cooperation :: coordination10
Image: NESTA
User-led InnovationDesigned by your market, for your market
World-leading companies like 3M, the BBC
and Lego have pioneered the co-creation of
products, services and content through
participatory and open innovation models.
Thinking strategically about user-led service
innovation is permeating every sector, from
commercial and industry, to public and
government.
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www.HowDoYouLikeYourVegemite.com.au
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Local GovernmentFuture Melbourne
13
engagement
resourcing
buy-in
accessibility
user-led innovation
collaboration on a global scale
Local GovernmentFuture Melbourne
Local GovernmentFuture Melbourne
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State GovernmentParks Victoria
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State GovernmentParks Victoria
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State GovernmentParks Victoria
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“The heart of Library 2.0 is user-centered change.
It is a model for library service that encourages
constant and purposeful change, inviting user
participation in the creation of both the physical and
the virtual services they want, supported by
consistently evaluating services. It also attempts to
reach new users and better serve current ones
through improved customer-driven offerings.”
Casey & Savastinuk (2006). ‘Library 2.0: Service for the next-generation library’, Library Journal.
http://www.libraryjournal.com/article/CA6365200.html
Library 2.0: a defintion
Social Networking Manifesto!
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Utilise the Web’s real-time social infrastructure!
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Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
Social Networking Manifesto!
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Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
Be vigilant about owning your social media handle!
Social Networking Manifesto!
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Utilise the Web’s real-time social infrastructure!
Start a conversation with the public!
Be vigilant about owning your social media handle!
Create your own community of lead users!
Social Networking Manifesto!
http://library20.ning.com/
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Utilise the power of a real-time social infrastructure!
Provide access points to the Social Web!
Start a conversation with the public!
Be vigilant about owning your social media handle!
Create your own community of lead users!
Collaborate using wiki-based platforms!
Social Networking Manifesto!
Concluding
Social media
• a subset of the Web 2.0
• enables more conversations in new ways
User-led innovation
• rides on the back of these conversations and technologies
• opens up exchanges between organisations and their clients,
customers, stakeholders, public - potentially anyone
• is centered on co-creating better products and services
collaboration :: cooperation :: coordination36
6 Considerations Regarding Social Media
1. Participation: encouraging the contributions & feedback from
everyone who is interested.
2. Openness: providing open access to information and
participation.
3. Conversation: moving on from broadcasting towards many-to-
many and few-to-few exchange.
4. Community: enabling communities to form quickly and
communicate effectively about common purpose.
5. Connectedness: linking to other sites, resources and people -
leveraging the interconnectedness that the Social Web offers.
6. Sharing: the free and reciprocal exchange of information opens
that up new opportunities and taps collective intelligence.
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Thank You!
Darren Sharp
Senior Consultant
Collabforge
Twitter: @dasharp
+61 (0)419 314 655
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