Creating a portfolio on instagram
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Creating a Portfolio on
Edward Boches!@edwardboches
edwardboches.com
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Creative directors and recruiters want to know that you use social media.
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They want to know that you can create using the new platforms.
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The interns at BBH Barn hacked Tinder, turning it into a campaign for abandoned dogs.
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CDs and recruiters want to see demonstrations of your creativity.
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Food porn images on Instagram don’t count.
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Developing and executing a fundraiser that uses food porn does.
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Learn to use the platforms and try little hacks.
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Ale Lariu of She Says built a website for her Scamp Conference using Pinterest.
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But that’s not where it starts. Each pin has to be created first.
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The speakers on the main page is just another Pinterest page pinned.
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Buy tickets now was an Eventbrite page pinned.
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You simply figure out what you want on the board that serves as the main site, and create the content to be pinned.
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If you click on “favorites,” which can be forward or emailed as a link, !
it takes you to a page that reads as a list of endorsements for why
!
You Should Work With Mullen
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A simple little hack created by asking people to tweet endorsements, and then “favoriting” them in the reverse order
we wanted them to appear.
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Then look at photos and videos, which can also be forwarded
as a link.
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You get a presentation deck.
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Here’s something IKEA recently did.
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They built a website on Instagram.
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They posted key images on one Instagram account. !
Tagged each category, which takes you to another account. !
And each of those other accounts featured images of that category of furniture.
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Get it?
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Actually you have to do it to get it.
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I created a portfolio on Instagram.
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It can be viewed online.
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And obviously on a smartphone.
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Just remember to add the pieces in the reverse order that you want them to appear.
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My guess is that until this becomes an overdone idea it would be a cool way to share your work.
!
Yes, the work still has to be good.
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If you forget something you want to say, simply go to Instagram online and add it in the comments.
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If you want an image or video to link to a deeper experience…
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Simply tag it
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So it links to another Instagram account.
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You can have multiple Instagram accounts.
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But you need a different email address for each one.
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But that’s easy. You just hack one of your gmail addresses.
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You do know how to do that, don’t you?
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An Instagram portfolio may not be as cool as “Adopt a Dog” on Tinder.
!
But it’s a place to start. !
The more you play, the more inventive you’ll become.
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Go. Play. Create.
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Thank you.