Today’s Presenter

Laurie RuettimannHR Strategist, Writer & Speaker

Topics We’ll Cover

Mission-driven organizations are

more fun.

Culture is achoice.

Straight-talk with employees beats

buzzwords and legalese.

You can learn from the best. Improved engagement and

retention are possible.

Money is part of the equation, but

there’s more.

Loyalty is a two-way street, and it goes a long

way.

Live PollHow would you grade your company culture?

Headquarters: Louisville, KY

Employees: ~45,000 “Roadies”

Locations: 430

Indeed Reviews

job work/life balance

management

job culture

Glassdoor Review

91%approve of the CEO

2015 American Customer Satisfaction Index

Ranked

#183 of 100 points

Headquarters: Columbus, OH

Employees: ~600

Locations: 28

How Jeni’s does things differentlyCalls frontline team members “Ambassadors”

Calls company accountants “Mathletes”

Holds monthly lunches where everyone else in the company cooks for the kitchen

Produces an annual report and shares it with their customers

Headquarters: Culver City, CA

Employees: ~1,000

Locations: 17

Sustainable Life ProjectIn 2009, Tender Greens began hiring homeless teens

to work in their restaurants to help them become empowered, self-sufficient young adults.

Six-month, paid culinary internships at Tender Greens

Field trips to farms and markets

Cooking and nutrition classes

Life skills and employment workshops

Upon completion, students are given an opportunity to apply for a full-time job at Tender Greens.

15Graduates

8 employed by Tender Greens

5 working as interns

Headquarters: Boston, MA

Employees: ~350

Locations: 15

John PepperCo-founder & CEO

Who in their right mind would choose to do this work?

Who would agree to get paid so little to do it?

Where did people ever think this job would lead?

Team Member Perks

Transportation discounts

English classes

Comfortable lounge areas for breaks

Increased wages

2001$8/hour

Today$10-17/hour

Record sales and profits and continued growth

Lessons from John Pepper

Make sure your organization has a purpose statement that inspires people.

Answer the WHY for the company.

Communicate it clearly and often so everyone in the organization gets the picture. Use technology to enforce it.

Understand the mission, vision and values of your company and help your employees understand them as well.

Work on becoming an authentic, self-aware leader who engages in behaviors that make

people feel you believe they matter. Be open, curious and vulnerable with your team.

Headquarters: Washington, D.C.

Employees: ~900

Locations: 15

What did we learn?

Mission-driven organizations are

more fun.

Culture is achoice.

Straight-talk with employees beats

buzzwords and legalese.

You can learn from the best. Improved engagement and

retention are possible.

Money is part of the equation, but

there’s more.

Loyalty is a two-way street, and it goes a long

way.

Q&A

Laurie RuettimannHR Strategist, Writer & Speaker

HRCI

Program ID: 260878Recertification Credit Hours Awarded: 1

Specified Credit Hours: HR (General)

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Performance Management

Date: Dec. 16 at 1pm ET/10am PT

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