Create Award Winning Websites! A Look at the AAM Website Award Winners
description
Transcript of Create Award Winning Websites! A Look at the AAM Website Award Winners
![Page 1: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/1.jpg)
Create Award Winning Websites!
A Look at the AAM Website Award Winners
Presenter: Gail Perry, CPAPublisher/Editor-in-Chief AccountingWEB
Sponsored by:
![Page 2: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/2.jpg)
About the Presenter• CPA
• Financial journalist
• Editor-in-Chief/Publisher of
• Former tax accountant at
• Author of 30 books, including
![Page 3: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/3.jpg)
Your Website• What purpose does it serve today?
![Page 4: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/4.jpg)
Your Website – Questions to Ask• What purpose could it serve?
• What do you need your website to do?
• What’s not getting done that you would like to change?
![Page 5: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/5.jpg)
Website – Basics• Basic information about you and your company– Company name– Address/Map– Names of contacts– Phone number(s)– Email contact info– Hours (if appropriate)
![Page 6: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/6.jpg)
Website – Basics• Basic information about the services you provide– List and description of services– Testimonials– Descriptions of the problems you solve
![Page 7: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/7.jpg)
Website – Navigation• User-friendly navigation– Menu on every page– Contact info on every page
![Page 8: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/8.jpg)
Website – Search feature• Where to get search program• Same place on every page• Monitor searches– Direct connection with new business?
– Try search yourself to validate results
![Page 9: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/9.jpg)
Call to Action• Every page should have a call to action• Same place on every page• Monitor searches– Direct connection with new business?
– Try search yourself to validate results
![Page 10: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/10.jpg)
Innovative Design• Using a template
– Replace canned images
• Use graphics
• Original art
• Pantone colors – trends/meaning of colors
![Page 11: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/11.jpg)
Blend Design with Niche• Family service? Use drawings from staff or client
children• Real estate? Show local neighborhood streets or
businesses• Artists? Show gallery items of picture of symphony• The key is to connect potential clients with your
passion
![Page 12: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/12.jpg)
Sharing Images• Pictures of office• Pictures of staff– Look friendly!
![Page 13: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/13.jpg)
Real Life• Page dedicated to community service– Pictures
– Description of service
– Call to action – how visitors can get involved
• Awards, accomplishments, accolades, etc.– Doesn’t have to be accounting-related
![Page 14: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/14.jpg)
Consider Live Interaction• Pop-up or Call center• Busy season tax Q&A• Avatar• Chat window
![Page 15: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/15.jpg)
CONFIDENTIAL
About SurePayroll
SurePayroll is the trusted provider of easy online payroll services to small businesses nationwide. Whether a business has 1, 10, or 100 employees, SurePayroll delivers peace of mind by combining innovative, industry-leading technology and personalized support from an award-winning, U.S.-based customer care team. For more information, please visit www.SurePayroll.com.
15
![Page 16: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/16.jpg)
Company Involvement in Social Media• Where can you be found?– Twitter
– Other
![Page 17: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/17.jpg)
Consider the Reaction of a New Client• Step outside and look at the site as if you were a
stranger• Solicit outside opinions
![Page 18: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/18.jpg)
Consider the Usefulness of Site to Staff• Employee satisfaction with beautifully branded site– Sense of pride
– Improved employee loyalty and attitude
– Translates into improved business and revenue
• Intranet feature
![Page 19: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/19.jpg)
Remain Up-to-Date• Responsive Design• Flash/Java – Make sure your design works on mobile
and tablet devices
![Page 20: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/20.jpg)
Client Usage• Document sharing• Communication – secure messaging channel• Secure login: “Most important thing on my
accountant’s site is the Client button”
![Page 21: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/21.jpg)
Measuring ROI• Google Analytics• Chartbeat (fee)• User survey: How did you find our website?• Client survey about website• Commentary from firm members about client
reactions, usage of site• Specific link or phone # tied to site
![Page 22: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/22.jpg)
Cost Factors• Development• URL Registration• *** Plan up front so you know what you want to
accomplish• Portal software• Secure document exchange• Work with marketing professional
![Page 23: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/23.jpg)
Keeping Your Website Up-to-Date• Dedicated in-house person (even if the site is
maintained remotely)• Write/deliver content• Make sure all content is current• Update frequently
![Page 24: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/24.jpg)
Celebrate Your Success!• Announcements• Launch Party• Share your knowledge with clients
![Page 25: Create Award Winning Websites! A Look at the AAM Website Award Winners](https://reader036.fdocuments.net/reader036/viewer/2022081604/5681697c550346895de18883/html5/thumbnails/25.jpg)
Final Comments• Website is one piece of the marketing package• The site isn’t going to do your marketing for you• Accountants need to remember that sales is part of
their job!