CPWF Repackaging Efforts
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Transcript of CPWF Repackaging Efforts
CPWF Repackaging Effort
Can you repackage for different audiences?
When did we lose the art of repackaging?
CPWF Phase 1 (2005 – 2009)
Immense learning, little documentation that could be used outside of research
Materials to developed from the repackaging exercise
• 50 best chapters • Techniques, tools,
approaches, methods• Audience: development
administration, trainers, dev professionals, researchers
• 50 posters with key messages
• Audience: education institutes
• Revamped CPWF website which makes all CPWF learning accessible
• Audience: academics, researchers development professionals
• 13 outcomes stories related to changes in KAS from CPWF projects
• Audience: Donors, media, other projects
Outcomes stories
Learning website
repository
SourcebookDialoguePosters
ProcessJanuary 2011 – June 2013
Harvesting & Marshaling
Material Identification
Repackaging & Editing
Review & Validation Meeting
Finalization, roll out and
dissemination
The products
Outcomes• Dialogue Posters –
– Translated and used by a number of universities in Thailand, Peru, Laos, India
• Sourcebook: – Foundation for Ecological Security/India translating selected
articles to farming communities for its work on groundwater and water management
– More than 1600 download of top 5 articles
• Outcome stories: – A number of donors have requested the stories and used in
presentations to promote CPWF approach. – Used as a model in CGIAR as a way to demonstrate
outcomes – More than 2500 downloads of top five stories
Results from final survey
• 69% of respondents indicated CPWF information was more accesible• non-IFAD respondents were more familiar with the sourcebook than
IFAD respondents • Many IFAD staff feel ‘happily uninformed • A gap exits between the supply of innovation from researchers and
the demand from development professionals• Only a modest share of non-researchers rate CPWF research as
more applicable than other research – need to find new ways to package.
Lessons learned on repackaging process
• Knowledge management has to be embedded into research from the beginning if users are going to use materials
• The review workshop validated the quality and usefulness of the materials and generated interest amongst next users
• Production/dissemination resource intensive:– Need to be contextualized– More time/budget into getting it into the hands of people who
can use – requires innovative ways to disseminate.
Implications for IFAD
• Materials are appetizers – a first step. Need to clearly define pathways for use
• Repackaging for use should be re-emphasized balance promotional material
• Knowledge Management has to be built into R4D process (outputs designed for next users from the outset) – – doing this now in WLE and CPWF Phase 2
• Focus on Co-design to ensure research is used by next users (see tomorrow’s presentation)
Questions
• How can repackaging be better promoted with a focus on utilization?
• What other successful repacking efforts have you seen? What were conditions/principles for success?