Bicycle Thieves: dvd repackaging

8/13/2019 Bicycle Thieves: dvd repackaging

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BICYCLETHIEVES

AN INSIDE LOOK INTO THE MAKING OF THE DVD BRAND AND

PACKAGING | PROJECT BY ALLIE WELCH | VISC 204 | FALL 2013


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TABLE OF

CONTENTS


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PG 4 >> PROJECT DESCRIPTION

PG 6 >> INITIAL IDEASPG 8>> TOPIC CHANGE

PG 12 >> COVER EXPLORATION

PG 16 >> THREE DIRECTIONS

PG 20 >> TWO DIRECTIONS

PG 24 >> COVER RE-DO

PG 28 >> INSERT EXPLORATION

PG 30 >> BUILDING A BRANDPG 32 >> FINAL DELIVERABLES


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THE

PROJECT


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For this project, we were challenged to re-design the DVD packaging of a film from

the Criterion Collections new eclipse line. Along with the packaging, I designed a

movie poster. Not only were we to create a package for this DVD, but a brand for itso to speak. The viewer should be able to understand the feeling of the movie, while

also being intrigued to watch it or buy it. The package should hint at the movie, but

not give away any critical information. Packaging design, like all communication,

has everything to do with context and experience. We were challenged to design this

experience for the viewer. In this book you will find my process of the design from

the beginning to the end.


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INITIAL

IDEASI started this project by watching and exploring the movie Tiny Furniture by Lena

Dunham. Although I enjoyed the movie, I wasnt feeling very inspired by my ideas.

After one class period of working with Tiny Furniture I decided to explore other

options, to see if I would rather work with a different movie.


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BRAINSTORMING: funny / real / blunt / sad / heart wrenching / truthful / satirical / funny reality / lost / New York / post

grad / parents house / broke / no job / no dreams / film student / no passion / camera / white walls / broken heart / search-

ing / lonely / spunky / clever


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TOPIC

CHANGEAfter watching Bicycle Thieves by Vittorio De Sica, I decided this is the film Iwanted to work with. The film was heart wrenching yet touching, and I liked the

overall feel of the move to work with better.


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DRAMATIC

MUSIC &

OLD WALLS

HARD WORK DOESNT


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ALWAYS PAY OFF

LIFE ISNT FAIR

>> crucia l moment

when lit tle boyholds dad s hand

italian

hats &suits


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A FILM BY VITTORIO DE SICA

BICYCLE

THEIVES

A F I LM D I R E C T E D B Y V I T T O R I O D E S I C A


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B I C Y C L E T H E I V E S

V E ST H I E - B I C Y C L E

T H E I V E S


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BackCoverCoverInsideFront

Inside Left Inside Center Inside Right

Ricci,anunemployedmanin

thedepressedpost-WWII

economyofItaly,getsatlasta

goodjob-forwhichheneeds

abike-hangingupposters.

Butsoonhisbicycleisstolen.

Heandhissonwalkthe

streetsofRome,lookingfor

thebicycle.Riccifinally

managestolocatethethief

butwithnoproof,hehasto

abandonhiscause.Butheandhissonknowperfectlywell

thatwithoutabike,Ricci

won'tbeabletokeephisjob.

Aclassicof

thecinema-theguardian


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AFILMBY

VITTORIODESICA

ABOUTTHEFILM

Ricci,anunemployedmaninthedepressedpost-WWIIeconomyofItaly,getsatlastagoodjob-forwhichheneedsabike-hangingupposters.Butsoonhisbicycleisstolen.HeandhissonwalkthestreetsofRome,lookingforthebicycle.Riccifinallymanagestolocatethethiefbutwithno proof,hehastoabandonhiscause.Buthe

andhissonknowperfectlywellthatwithoutabike,Ricciwon'tbeabletokeephisjob.

YOU LIVE

AND YOU

SUFFER

I'VE BEEN

CURSED

SINCE THE

DAY I WAS

BORN.

WHY SHOULD I

KILL MYSELF WORRYING

WHEN I'LL END UP JUST

AS DEAD?-ANTONIO RICCI

-ANTONIO RICCI

-ANTONIO RICCI



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IVE BEEN

CURSED SINCE

THE DAY I

WAS BORN-ANTONIO RICCI

AND THEN I


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afilmbyVITTORIODESICA

starringLAMBERTOMAGGIORANIdirectedbyVITTORIODESICA

starrinigLAMBERTOMAGGIORANI

BICYCLETHIEVES

directedbyVITTORIODESICA

starringLAMBERTOMAGGIORANI



ABOUTTHEFILM

AntonioRicci(LambertoMaggiorani)isstrugglingto

findajobandprovideforhisfamilyinthepostWWII

economyinItaly.Hefinallygetsajobhangingposters

aroundtown,butheneedsabiketodoso.Afterhis

familysellssomeoftheirbelongings,Ricciisableto

purchaseabikeforhisjob.Firstdayonthejob,however,

ananonymostheifstealsRiccisbikewhenheisonthe

ladderhangingupposters.Ricciisforcedtosearchhigh

andlowthroughoutthecitywithhissoninhopestofind

thatbike.Withoutabike,Ricciiswihtoutajob.Follow

thestruggleofafatherandsonastheytrytofindthe

bikethatcouldsavetheirlives.

BICYCLE

THIEVES

CURSED

I WAS BORN

ive been

since the day

-ANTONIO RICCI

REFINED TWO


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BUT THOSE

WERENT

REALLY

WORKING.


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So I hit the drawing board again to come up with something better. Something that

fit more with the movie, something that showed the pace of the movie. I liked the tire

track letters I had been making, but I didnt like how they had been working so far.

How could I re work those, and my concept, to come up with something better?


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COVER

RE-DOSo I continued to explore how I was making marks and how I was making my cover.What was the concept? Did it say anything about the movie? How can my colorscheme work for me? How can I show direction and the feel of the movie?


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BUILDING

A BRANDOnce I settled on a concept, which I finally had, I was able to start building thebrand of the DVD case and looking at the packaging as a whole. I decided theorange color scheme needed to change, so I chose a blue to show the sadness of the

movie and a deep purple for a nice accent to the black, white, and blue.


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TYPEFACES:

BELL MT

& HANDMADE

BICYCLE PRINT


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NOTRATED

BICYCLETHIEVESID4572CODVD|ProgramContent:1972

RichardFeiner&Company,Inc.AllRightsReserved.Artworkand

Summary:WelchPublishing,Inc.AllRightsReserved.9355

PalmTreeAvenue,SantaBarbara,CA91311

B&W

89MINS


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i ve

b ee n

S INC

E T H

E

- ANTON

IO RIC

CI

D AY I

WAS B

ORN

DIRECTEDBY

VITTORIODESICA

BICYCLET

HIEVES

AntonioRicci(LambertoMaggiorani)isstrugglingtofindajoband

provideforhisfamilyinthepostWWIIeconomyinItaly.Hefinally

getsajobhangingpostersaroundtown,butheneedsabiketodoso.

Afterhisfamilysellssomeoftheirbelongings,Ricciisabletopurchase

abikeforhisjob.Firstdayonthejob,however,ananonymousthief

stealsRiccisbikewhenheisontheladderhangingupposters.Ricci

isforcedtosearchhighandlowthroughoutthecitywithhissonin

hopestofindthatbike.Withoutabike,Ricciiswithoutajob.

Followthestruggleofafatherandsonastheytrytofindthebike

thatcouldsavetheirlives.

DISCFEATURES:High-definitiondigitalfilmtransfer|WorkingwithDeSica,a

collectionofinterviewswithscreenwriterSusoCecchidAmico,actorEnzoStaiola,

andfilmscholarCallistoCosulich|LifeasItIs,aprogramonthehistoryofItalian

neorealism,featuringscholarMarkShiel|A2003documentaryonscreenwriterand

longtimeVittorioDeSicacollaboratorCesareZavattini,directedbyCarloLizzani|

OptionalEnglish-dubbedsoundtrack

ANTONIORICCIHAS

BEENWITHOUTAJOB

FORTWOYEARS.

AHEART-WRENCHING,STORYFOLLOWINGABOY

ANDHISSONTHATANYFAMILYCANRELATETO.

-NATESMITH,NEWYORKTIMES

DIRECTEDB

YV

ITTORIO

DES

ICA

DIRECTED BY

VITTORIO DE SICA


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S

S1.AJ

2.We

3.The

4.Pr

5.Dis

6.No

7.Ad

8."A

9."W

10.R

11.A

12.A

13.A

14.E

15.R

16.C

17.N

18.A

19.F

20.C


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SC

EN

E

SELE

CTI

ON

JobforRicci[5:16]

eddingLinens[5:36]

eFortune-Teller[3:23]

eparations[3:34]

sasterontheJob[4:09]

oHelpFromthePolice[3:37]

viceFromaFriend[4:30]

LighweightFides,1935Mode

l"[4:58]

We'reAllHonestInPiazzaVittorio!"[3:41]

RainonSunday[4:04]

ASighting[3:29]

APleainChurch[8:02]

AnOutburstandaScare[1:21]

EatingLikeKings[2:23]

RightAwayorNever[6:21]

Confrontation[4:33]

NothingtoHide[6:19]

ADesparateAct[4:29]

FatherandSon[5:47]

ColorBars[3:27]

FILM

CASTLamberto Maggiorani Antonio Ricci

Lianella Carell Maria Ricci

Enzo Staiola Bruno Ricci

Elena Altieri The LadyVittorio Antonucci The Thief

Gino Saltamerenda Bajocco

Nando Bruno

Memmo Carotenuto

Fausto Guerzoni Amateur Actor

Michele Sakara

Umberto Spadaro

TheoriginalItaliantitleliterallytranslatesintoEnglishasBicycleThieves,

bicicletteandladribeingplural,butthefilmhasusuallybeenreleasedinthe

UnitedStatesasTheBicycleThief.AccordingtocriticPhilipFrenchofThe

Observer(UK),thisalternativetitleismisleading,"becausethedesperatehero

eventuallybecomeshimselfabicyclethief".

ThoughnotthefirstItalianNeo-RealistfilmseenoutsideofItaly(orevenVittorio

DeSica'sfirstNeo-Realistwork),TheBicycleThief

(1948)isconsideredtheseminal

filmofthemovement,alongsideRobertoRossellini'sRome,OpenCity(1945).

FollowingtheguidingNeo-Realistpreceptofdrawingstoriesfromthedailylifeof

post-warItaly,DeSicaandwriterCesareZavattini

carefullyinterweaveawider

viewofItalianculturewithaportraitofthebondbetweenafatherandson,

revealingtheimpactofpovertyandbureaucraticab

surditiesononeofmany

strugglingfamilies.Shootingonlocationwithnon-professionalactorsinthetwo

leads(well-coachedbyactorDeSica),DeSica'smo

bilecameratransformsmoments

ofAntonio'sodysseyintopoeticimagesofisolationanddespair,whileneverlosing

sightofthegrittyhardshipsofquotidianexperience.Anevengreaterinternational

sensationthanhisfirstNeo-Realistfilm(Shoeshine

(1946)),TheBicycleThief

earnedaspecialOscarforBestForeignFilmandbe

cameasignatureworkfora

movementthatalsoincludedBitterRice(1948),Lu

chinoVisconti'sLaTerraTrema

(1948),andDeSica'sUmbertoD.(1952).Inspiring

filmmakersacrosstheworldas

analternativetoexpensiveHollywoodfantasy,TheBicycleThiefrevealedthe

potentialpowerofcombininglocalconcernswithan

unflinchingcinematicstyle.

EDITORIAL

REVIEW

DIDYOU

KNOW?

VittorioDeSica

Director,Producer,Screenwriter

O.

BiancoliScreenwriter

AlessandroCicognini

ScoreComposer

SusoCecchiD'Amico

Screenwriter

AdolfoFranci

Screenwriter

CarloMontuori

Cinematographer

EraldoDaRoma

Editor

AntonioTraverso

ArtDirector

CesareZavattini

Screenwriter

TECHNIC

AL

CREW


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FINAL

MOVIE

POSTER


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Bicycle Thieves: dvd repackaging

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