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PRESENTED BY:-

Sneha Sonal (10DF036)Sayantani Chowdhury (10DF037)

Abhishek Jaiswal (10DF038)

Sweta Sahani (10DF039)

Kunal Das (10DF040)

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Established by Jamsedji Tata in 1868.

Headquarters - Mumbai and Navi Mumbai,Maharastra, India.

Ratan Tata is the chairman of Tata Sons, the Tatapromoter company.

Revenue - US$- 62.5 billion(Feb 2008)Employees -350,000 (2008)

Brand Finance, a UK-based consultancyfirm, recently valued the Tata brand at$11.4 billion and ranked it 57th among theworlds Top 100 brands.

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Integrity.

Spirit.

Agility.

Passion for

excellence.

Unity

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Mission: to be a competitive value provider in

international business for Group companies and allour partners.

Vision: Become a globally networked enterprise

seizing opportunities worldwide to generate USD 25million annual profits by 2008.

http://images.google.co.in/imgres?imgurl=http://www.ln.edu.hk/mkt/mss/VisionMissionValues.jpg&imgrefurl=http://www.ln.edu.hk/mkt/mss/mission.html&usg=__5_PYvflOu9Dl-NG9_jkX5dL9yKI=&h=320&w=413&sz=13&hl=en&start=6&tbnid=-mnwkbqb_sBPoM:&tbnh=97&tbnw=125&prev=/images?q=mission&gbv=2&hl=en

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1. Jun 08, 2011: Tata Motors And NEDO InaugurateDual-Fuel Based Power Generation Facility At PunePlant In India

2. Mar 24, 2011: Tata Motors Begins Production OfElectric Cars In Coventry, UK

3. Dec 14, 2010: Government Of UK To Provide Up ToGBP5,000 State Grants For Nine Models ElectricCars

4. Nov 29, 2010: Tata Hispano Wins Order For

Supplying 10 CNG Series Hybrid Buses To Madrid

5. Mar 22, 2010: Tata Motors to build manufacturingfacility for heavy trucks.

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PASSENGER AND UTILITYVEHICLE:-

Tata Motors / Spacio

Tata Safari

Tata Indica

Tata Winger

Tata Magic

Tata Nano

Tata Xeno(XT)

Tata Xover(2009)

Tata Manza(2009)

Tata Super Ace

Tata Indigo Manza

Tata 407 Pick Up

Tata Prima

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COMMERCIAL VEHICLES:-

Tata Ace.

Tata Globus.

Tata Harbus.

Tata marcopolo.

Tata Novus.

Tata 407 EX

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TATA Motors to emerge as the prime contractor in various

upgrades and life extension programmes based on in-housecore competencies and technologies. Such upgradeprogrammes includes missile carriers, mine protectedvehicles, BMP, T-72 etc.

In addition to products, TATA Motors defence solutions

include Consultancy & Advisory Services

Prime Contracting Services

R&D and Test Services

Information Technology (Software+ Hardware services) Manufacturing Services

Maintenance & Repair Services

Packing Storage

Transport Services

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In June 2008, India-based Tata Motors Ltd. announced thatit had completed the acquisition of the two iconic Britishbrands -Jaguar and Land Rover (JLR) from the US-basedFord Motors for US$ 2.3 billion.

Tata Motors stood to gain on several fronts from the deal.

One, the acquisition would help the company acquire aglobal footprint and enter the high-end premier segment ofthe global automobile market. After the acquisition, TataMotors would own the world's cheapest car - the US$ 2,500Nano, and luxury marquees like the Jaguar and Land Rover.

Though there was initial skepticism over an Indian company

owning the luxury brands, ownership was not considered amajor issue at all.

According to industry analysts, some of the issues that couldtrouble Tata Motors were economic slowdown in Europeanand American markets, funding risks, currency risks etc.

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The 5 competitive forces that are taken into

consideration are: Competition in the Industry.

Potential of new entrant into Industry.

Power of Suppliers.

Power of Customers.

Threat to substitute products

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STRENGTHS:-

TATA motors is market leader in AutomobileIndustry with high market share.

TATA Motors Company have huge employee base.

TATA motors employee productivity percentage is

higher. TATA motors produce low price car with low

fuel consumption.

TATA motors is the reputable brand in Indian

Industry.

Tata Motors Limited is Indias largest automobile

company, with revenues of Rs. 35651.48 crores(USD 8.8 billion) in 2007-08.

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The companys dealership, sales, services and

spare parts network comprises over 3500 touchpoints.

Tata Motors has been aggressively acquiringforeign brands to increase its global presence.

The research and development department ofTATA motors is very strong.

TATA motors posses

High corporate responsibility.

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WEAKNESS:-

Return on Investment on TATA motors shares inlow.

TATA motors is not able to meet safety standardsin their vehicles.

The domestic sales of the company are not up tothe mark.

Tata has not got a foothold in the luxury carsegment in its domestic market.

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OPPORTUNITIES:-

TATA motors can take the advantage of their lowcost car by entering into third world countrieswhere people have low purchasing power.

TATA motors should focus in developing luxury

cards. TATA motors can introduce more safety features

in vehicles to gain more customer satisfaction.

Joint ventures in other countries allow TATA

motors to easily enter into new market.

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THREATS:-

TATA motors have low cost advantage over itscompetitors, once the competitors find out thelow cost production methodology then there willno competitive advantage.

Other companies are starting to compete for

some of this market share. In fact, thePakistans Transmission Motor Company has builta basic four-wheeler for only $2,100. This car isconsiderably cheap and the Pakistan

Transmission Motor company started exportingthem to Sudan, Qatar, and Chile. This is going tobe the beginning of new emerging carmanufactures that will be producing low pricedcars.

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The major challenge for TATA motors is the

rising prices of steel, Aluminum and plasticwhich is heavily used in vehiclemanufacturing.

The low safety standards can impact thesale.

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The BCG Matrix of Tata motor is as follows :-

1. Stars - The top products of Tata motors

-Indica

2. Question mark - Tata Safari Dicor

3. Cash cows Tata Indigo.

4. Dogs - Tata Nano.

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