Cox Business Solutions

Complete Data Solution 3

More Speed, More Storage 3

New 531 Area Code 4

JULY 2010 • VoLUMe 4 • ISSUe 3

business solutions

10-digit dialing goes into effect for all phone calls

Leadership Conversations 5

omaha Community Playhouse 6

Cox in the Community 7

business solutionsbusiness solutionsChange is a constant part of the business environment. The needs of your cus-tomers change. The activities of your competitors change. The capabilities of technology change. You have to adjust to these twists and turns in the marketplace in order to successfully navigate a path toward success.

This July issue of Business Solutions celebrates the power of change. We begin on page 3 with a look at the recent changes to Cox Business Internet; your business can benefit from these powerful enhancements to our speed, security, and online backup services. Then on page 4, you’ll learn about an upcoming dialing change with the addition of the 531 area code in the region currently served by the 402 area code.

Business leaders certainly know how to make changes. You can listen to the wisdom of some remarkable leaders during Leadership Conversations, a series available on Cox On DEMAND. Read about this series through the eyes of its Host/Moderator, Roger Fransecky, Ph.D, in his guest column on page 5.

The Omaha Community Playhouse takes center stage in the Business Spotlight article on page 6. While the performances change every season at the Playhouse, their partner-ship with Cox has remained a constant. We’re proud to play a supporting role in their growth — through marketing programs and cost-efficient communications services.

If you have any questions about the products and services featured in this issue, just give Cox Business a call. We’re here to meet your changing needs.

Sincerely,

Guy CherpVice President, Cox Business

Business Solutions is a publication of: Cox Business, 401 N 117th, Omaha, NE 68154

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, electronic, photocopying, recording, mechanical, or otherwise without the prior written permission of Cox Business. All rights are reserved.

editorial and Circulation Contact: Julie Minton, 401 N 117th, Omaha, NE 68154. 402-934-0462

All brand names and product names used in this publication are trade names, service marks, trademarks or registered trademarks of their respective owners.

Additional issues are available to business customer employees on a limited basis while supplies last. Contact: Julie Minton, 401 N 117th, Omaha, NE 68154. 402-934-0462

Copyright© 2010 by Cox Business and Cornerstone Publishing Group, Inc.

Postmaster send changes to: Julie Minton Cox Business 401 N 117th Omaha, NE 68154

934-3567 • www.cox.com

Guy Cherp

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CBI is the Complete Data SolutionWe increased speeds and added free services to fully meet your Internet needs

Award-winning Cox Business Internet (CBI) is now better than ever, thanks

to recent enhancements bolstering our speeds and adding free features — security and online backup services.

Nick Rodriguez, Sales Engineer, explains,“Cox Business Internet speeds were increased to better accommodate our customers’ need for faster Internet access.In a world driven by technology, busi-nesses must be fast and efficient to be competitive. We’ve also added two ancillary free offerings to our business Internet tiers — Cox Business Security Suite to minimize system downtime and provide our customers with automatic and uninterrupted protection from online threats, and Cox Business Online Backup to protect your data.” He continues, “Be-sides being the trusted provider, CBI now offers a holistic, complete package that addresses all of the fundamental needs for business Internet.”

Faster speeds mean better productivityCox Business Internet is the fastest provider in the greater metro area, so you can count on us for the download and upload speeds you need. Depending on your requirements, choose speeds ranging from 2.0 Mbps down x 384 Kbps up to 50.0 Mbps down x 5.0 Mbps up.

Remember that Internet speeds directly affect productivity; you don’t want

employees waiting around to access information or upload large files. With Cox Business Internet, your business will be equipped to perform at today’s pace.

Cox Business Security Suite is a new value-added serviceCompanies can’t afford to have Internet security failures interrupt daily operation. To safeguard against viruses, hackers, and other online threats, we’ve added Cox Business Security Suite as a free service for Cox Business Internet sub-scribers. This total protection solution includes:

• McAfee® Site Advisor® technology that uses simple color codes to iden-tify risky websites.

• Anti-virus, anti-phishing, and anti-spyware software.

• Firewall and identify theft protection.

• Centralized web-based management for the ease of IT administrators and office supervisors.

• Customizable installations, reports, and automatic updates.

online Backup protects your important dataCox Business Internet now comes bundled with even more peace of mind — Online

Backup. It’s the secure, simple, and auto-mated way to protect the business data that’s vital to your success. The faster your Internet speed, the more storage space you have. Online Backup is also a disaster recovery tool. If you should lose your data for any reason — hard drive crash, natural disaster, or theft — you can be up and running in no time with simple data-restore options from any computer with Internet access.

For more information about the complete data solution offered by Cox Business, call 402-934-3567.

Is Today the Day?You can’t afford to put your business

at risk. Is today the day a virus infects

your desktops and cripples your busi-

ness? Or is today the day a tornado

touches down and takes out a portion

of your office space?

If you’re a current Cox Business

Internet subscriber, make today the

day you call Cox Business Customer

Care at 402-934-6000 to activate your

FREE online backup and security suite.

We can walk you through the online

MyAccount portal where you manage

all the settings for both of these tools.

Choose speeds up to 50.0 Mbps

4

To ensure a continuing supply of telephone numbers for Nebraska

telephone customers, the Nebraska Pubic Service Commission (NPSC) is adding a new 531 area code in the geographic region currently served by the 402 area code. This change, called an area code overlay, allows for two area codes to coexist within the same region.

You will not be required to change your existing area code or phone num-ber; the new 531 area code will be used exclusively for new telephone numbers assigned after March 26, 2011. You will, however, need to change how you dial local telephone calls.

What will remain the same?• Your telephone number, which includes

your area code, will remain the same.

• Local and long distance calling rates and services will not be impacted as a result of the area code overlay. What is a local call now will remain a local call even when using 10-digit dialing.

• You should still dial 1 + area code + 7-digit telephone number whenever placing a long distance call from the 402/531 area codes.

• You should still dial just three digits to reach 911.

• If 211, 411, 511, 611, 711, and 811 are currently available in your com-munity, you will still dial them with just three digits.

531 Area Code to be Added in Nebraska10-digit dialing will begin on June 26, 2010

Note to Iowa Residents Iowa residents in the communities listed below that make calls to the Nebraska communities listed be-

low will experience a dialing change. Effective June 26, 2010, begin using the new dialing procedure

to complete these local calls.

Calling FRoM these IoWA communities:

Carter Lake, Council Bluffs, Crescent, Glenwood, Mineola, Missouri Valley, Neola, Silver City,

and Underwood.

Calling To these NeBRAKSA communities:

Arlington, Bennington, Blair, Elkhorn, Fort Calhoun, Fremont, Getna, Kennard, Louisville, Murray,

Omaha, Plattsmouth, Springfield, Valley, Waterloo, and Yutan.

Because of the addition of the 531 area code,

all phone customers within the 402 area code

(regardless of their phone service provider)

will need to dial the correct area code (402

or 531) followed by the 7-digit telephone

number when placing a local call. To ease

the transition to 10-digit dialing for local

calls, the change will be phased in over time:

Transition — after June 26, 2010

Permissive dialing period begins — you

should begin using the new dialing proce-

dure whenever you place local calls from the

402 area code. If you forget and use 7-digit

dialing, your call will still be completed.

Beginning February 26, 2011

All calls must be dialed with 10 digits. The

mandatory dialing period begins and you

must use the new 10-digit dialing proce-

dure for all local calls. After this date, if you

do not use the new dialing procedure, your

calls will not be completed, and a recording

will provide instructions on how to redial

your call.

Beginning March 26, 2011

New telephone lines or services can be as-

signed numbers with the 531 area code if

no further 402 numbers are available.

How will this affect my business?

If you have any questions, please call Cox Business at 402-934-3137 or contact the Nebraska Public Service Commission (NPSC) at 1-800-526-0017 or visit their website atwww.psc.nebraska.gov. If your business uses equipment such as a PBX or auto-dial system, additional actions such as reprogramming may be required from your phone equipment vendor.

5

When Dick Parsons, Chairman of Time Warner (and now, Chair-

man of Citigroup) arrived on the Creighton University campus on a chilly February morning in 2006, he launched the first of a remarkable series of conversations about leading and living in a complex global business environment. In doing so, Cox Business and Creighton’s College of Business jointly created a program that has reached an international audience of business leaders and students of change: Leadership Conversations.

This program is produced and taped for Cox On DEMAND viewing before audiences of more than 450 local and re-gional businesses, nonprofit and cultural leaders, as well as Creighton’s graduate students and faculty. Featured guests on Leadership Conversations have included Dick Parsons; Jim Kilts, former CEO of Gillette and Vice-Chairman of Proctor

and Gamble; and Andrea Ragnetti, CEO of Amsterdam-based Phillips.

I have the privilege of serving as Host/Moderator for Leadership Conversations. In my “Charlie Rose” role, I probe each of our distinguished CEOs for the lessons, large and small, learned on their path to the top. Our guests, all friends and clients of Apogee’s global leadership practice, have been generous and forthcoming. They talk about the need to make visible a True North for their leadership, the power of shaping and sharing a coherent set of values and linking them to value creation, how they survive their crushing daily schedules, and the challenges of creating a shared horizon and internal capabilities for sus-tainable growth in their large, complex enterprises.

These leaders share common qualities that I view as critical to long-distance leading and business success:

• A passion for ideas and talent.

• A deep belief in the power of smart organizational process and discipline, combined with a deep impatience to achieve breakthrough results.

• A personal experience with a great guide, parent, coach, or mentor.

• A determination to find time to sustain an inner life, long-time friends, and connections with ideas and dreams.

Parsons talked of the hard-earned les-sons of his company’s several complex mergers; Kilts discussed the importance of organizational discipline; and Ragnetti explained how Phillips’ “Sense and Sim-

plicity” campaign grew out of his belief that organizational processes, ideas, and products were too slow to realization.

Joe Moglia, Chairman of TD Ameritrade, took the stage this spring to discuss the power of coaching for success and an insider’s look at how he and his team have been able to create breakthrough results for TD’s shareholders as they faced a challenging economy and tough competition. Moglia’s inspiring personal story — from college coach to CEO — was full of memorable insights and lessons.

We have all learned from, and been inspired by, the courageous conversations of the Leadership Conversations series. Our next guest is Marshall Carter, Deputy Chair-man of NYSE Euronext, and former Chairman and CEO of the State Street Bank and Trust Company. Mr. Carter will appear on November 9, 2010.

I invite you to share in the experience of these remarkable leaders. Their hard-won truths can inform our own leadership journey, and we can find deep comfort that “we aren’t alone” in our daily struggles for insight and impact.

By Roger Fransecky, Ph.D

Founder/CEO of The Apogee

Group (www.apogeeceo.com)

and a Clinical Professor of Lead-

ership at Creighton University

Leadership Conversations

Leadership and the Journeys Taken

Leadership Conversations featuring Joe Moglia is currently on Cox On DEMAND

Watch TodayThe complete series of Leadership

Conversations is currently on Cox On

DEMAND, Channel 1 > FreeZone >

Omaha Metro > Local Events.

6

Since the Omaha Community Playhouse was founded in 1924, this has been its purpose: “To raise the drama from

a purely amusement enterprise into an educational, cultural force.” It’s not surprising, then, that “Community” is literally its middle name. The Omaha Community Playhouse is committed to providing educational opportunities through the performing arts and to build mutually beneficial relationships with commu-nity members.

Cox is part of this community mix. The relationship between the Omaha Community Playhouse and Cox is an all-encom-passing one that involves Cox Media, Cox Business, and the corporate side of Cox. Betsye Paragas, Director of Marketing and Public Relations for the Omaha Community Playhouse, says, “We’ve had a very long relationship with Cox. They’ve always been extremely supportive of the Playhouse and this community as a whole, and give us a lot of assistance.”

For example, Cox Media produces all of the TV commercials used to promote the Omaha Community Playhouse’s shows. Paragas appreciates the collaborative nature of commercial development. “Cox Media makes sure we get what we want and involves us in the planning and production process. They’re also great about matching a particular show’s audience to the TV schedule. It works well; the box office phone always starts ring-ing when our TV commercials start running,” she explains.

The Playhouse gets its Internet and phone services from Cox Business in the form of a money-saving bundle. Paragas points out, “Having everything with Cox just makes it easier.”

The Omaha Community Playhouse utilizes a bill insert each year in Cox statements. These bill insert campaigns have used concepts such as, “Buy a ticket, get a ticket” and have been

hugely successful, sometimes resulting in sellouts. “We put a tracking word on these bill inserts to measure response, and they consistently produce good results in terms of ticket sales. They also help keep the Playhouse in the forefront of the com-munity,” Paragas notes.

Brenda Kermoade, Cox Media Account Executive, has worked with the Playhouse for several years and views it as a fun and creative group. Kermoade says, “The people at the Omaha Community Playhouse are a joy to work with and we all trust each other. Our partnership gives the Playhouse a bigger bang for their buck, helps to enhance their brand, and fosters connec-tions with audiences and benefactors.”

Paragas also enjoys the relationship shared by the two organiza-tions. She adds, “I can’t say enough good things about the staff at Cox; they do a yeoman’s task for the Playhouse, and are so thorough and patient with us. I’m blown away by the service we get, and hope this relationship continues for many years.”

What can Cox do to earn applause from your business? For a con-sultation with Cox Media, call 402-614-8000. To learn about the services of Cox Business, call 402-934-3567.

BUsiness spotLiGht

Success at the Omaha Community PlayhouseCox receives good reviews forplaying a supporting role

“ The box office phone always starts ringing when our TV commercials start running.”

— BETSYE PARAGAS, DIRECTOR OF MARKETING AND PUBLIC RELATIONS, OMAHA COMMUNITY PLAYHOUSE

Betsye Paragas, Omaha Community Playhouse

7

Cox in the Community

Cox Hits a Home Run for Kids Ten thousand local students from nearly 50 schools attended the 11th annual Cox Home Run for Youth day on April 27. The annual event is open to K through 12 schools in the area, offering a free ticket to the Omaha Royals baseball game for students, teachers, and chaperones. As part of the field trip, Cox offers study guides on the history of baseball for teachers to incorporate a learning component into the day. Students are involved in everything from throwing out a first pitch and participating in on-field games to singing the national anthem.

Cox Classic Presented by LexusDon’t miss the only PGA TOUR event in the area, July 29 – August 1, 2010, at Champions Run. This year marks the Cox Classic’s fifteenth year, in which time it’s donated more than $1.7 million to local charities. Learn more at our web-site, www.coxclassic.com.

It’s All About Youth...

Noteworthy Community Happenings…

Take Charge! of Your Technology Cox Omaha recently hosted a Take Charge! essay contest centered around digital safety issues. The winner traveled to Washington, D.C. in June to meet with John Walsh of America’s Most Wanted as well as other teens from across the country. The group spent one day discussing findings from Cox’s national research on Internet and wireless safety, followed by a day of visits on Capitol Hill where they met with key mem-bers of Congress about their discussion. For more information on Cox’s Take Charge! program, visit www.cox.com/takecharge.

Cox Music & MoviesThe annual Cox Music and Movies series is back. Mark your calendars for the final dates, July 16 and August 13, 2010, and plan to join us in the outdoor courtyard at the Holland Performing Arts Center for live, local music followed by a movie on the big screen. Doors open at 7:30 p.m. each night. Check out www.omahaperformingarts.org for additional details.

the one for speed, backup and security

The Fastest High-Speed Internet… up to 50 Mbps

Cox Business Online Backup powered by Mozy. Protect your data from hazards like file corruption, accidental deletion, or hardware failure.

Cox Business Security Suite powered by McAfee. Safeguard your desktops and file servers from viruses, spyware, hacker attacks and more.

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and

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