COVID-19 WEEKLY UPDATE 051420...Microsoft PowerPoint - COVID-19 WEEKLY UPDATE_051420.pptx Author:...
Transcript of COVID-19 WEEKLY UPDATE 051420...Microsoft PowerPoint - COVID-19 WEEKLY UPDATE_051420.pptx Author:...
COVID-19 RESEARCHUpdated: 5-14-20
DATA AND INSIGHTS PROVIDED BY
NATIONAL WEEKLY TRAVEL SPENDING
Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”
YEAR-OVER-YEAR % CHANGE
-33%
-72%
-82%-85% -87% -89% -89% -88% -87%
-100%
-80%
-60%
-40%
-20%
0%
WEEK ENDING 4/18 4/25 5/2 5/9
SD -81% -83% -81% -78%
ND -81% -82% -81% -80%
IA -81% -83% -82% -81%
MN -87% -89% -88% -86%
WY -77% -78% -79% -81%
REGIONAL WEEKLY TRAVEL SPENDING
YEAR-OVER-YEAR % CHANGE
Source: Tourism Economics, “WEEKLY CORONAVIRUSIMPACT ON TRAVEL EXPENDITURES IN THE U.S.”
-9%
-33%
-42%
-81%-79%
-76%
-70%-65%
-55%-50%
-43%
-35%
-25%
-100%
-80%
-60%
-40%
-20%
0%
STR/TOURISM ECONOMICS US HOTEL DEMAND FORECAST
U.S. OCCUPANCY % FEB 16 – MAY 09
STR HOTEL REVIEW: Fielded on May 9, 2020”
AVG HOTEL OCCUPANCY REACHED 30.1% LAST WEEK
24%
34%
31%
33%
21%
URBAN
SUBURBAN
SMALL TOWN
INTERSTATE
RESORT
Prior Week Curent Week
AVG U.S. OCCUPANCY BY LOCATION
WEEKLY HOTEL REVIEW: MAY 3-MAY 9
FOR THE WEEK OF MAY 3-MAY 9
ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE TO AND WITHIN SOUTH DAKOTA
Daily Travel Index
-49%
May 12, 2020, Friday
ARRIVALIST DAILY TRAVEL INDEXROAD TRIPS OF 50 MILES OR MORE AND NON COMMUTING
ARRIVALIST DAILY INDEX: Fielded on May 12, 2020”
% OF US TRAVELERS WHO SAY THE CORONAVIRUS HAS AFFECTED THEIR TRAVEL PLANS IN SOME WAY
TRIPS AFFECTED BY CORONAVIRUS
44.3%
64.3% 66.1%72.8% 72.8% 75.3% 75.9% 75.7%
0.0%
20.0%
40.0%
60.0%
80.0%
Travel Sentiment Study: Fielded on May 1-3, 2020”
49%
46%
22%
12%
Cancelled Trip Completely
Reduced Travel Plans
Changed Destination to one I can drive to
Changed trip from international to domestic
PRIOR WEEK CURRENT WEEK
UPCOMING TRAVEL PLANS COMPARISON
Travel Sentiment Study Wave 8: Fielded on May 6, 2020”
% OF US TRAVELERS ON HOW COVID-19 HAS IMPACTED THEIR TRAVEL PLANS
76%
72%
65%
70%
72%
69%
70%
69%
March 19
March 26
April 1
April 8
April 15
April 22
April 29
May 6
PLANNING TRAVEL FOR NEXT 6 MONTHS% OF US TRAVELERS WHO PLAN TO TRAVEL IN THE NEXT 6 MONTHS
Travel Sentiment Study Wave 8: Fielded on May 5, 2020”
SOUTH DAKOTA 20 WEEK OUTLOOKSD HOTEL AND FLIGHT SEARCH VOLUME
Travel Impact Report: Updated May 11, 2020”
WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A LEISURE TRIP
WHICH MONTHS PLANNING TO TRAVEL
3.8%
10.6%
15.1%
19.0%22.1% 22.2%
14.7% 14.8%
24.6%
12.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
Prior Month Current Month
Travel Sentiment Study: Fielded on May 8-10, 2020”
WHICH MONTHS AMERICANS CURRENTLY HAVE PLANS TO TAKE A ROAD TRIP
WHICH MONTH PLANNING A ROAD TRIP
6.6%
15.0%
12.2% 11.4%10.2%
9.0%
5.6%4.4%
20.0%
1.8%3.6%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Travel Sentiment Study: Fielded on May 8-10, 2020”
14%
13%
14%
16%
17%
15%
18%
23%
31%
34%
68%
Shopping malls
Bars/restaurants
Outdoor concerts/festivals
Off-site business meetings
Places of worship
Outdoor sporting events
Hotels/resorts
Vacation rental homes/condos
Grocery stores/supermarkets
Parks
Personal cars
PERCEIVED SAFETYAMERICAN TRAVELERS CONTINUE TO FEEL SAFEST IN CARS AND PARKS.
Travel Intentions Pulse Survey: Fielded on MAY 8, 2020”
HOW WOULD YOU FEEL IF YOU SAW AN ADVERTISEMENT TODAY PROMOTING YOUR COMMUNITY?
LOCALS SEEING ADVERTISING
UNHAPPY, 14.6%
HAPPY, 56.4%
NEUTRAL, 29.1%
Travel Sentiment Study: Fielded on May 8-10 2020”
4.8%
16.9%
21.4%
25.5%
14.4%
6.5%
2.4%
8.0%
1-50 miles
51-100 miles
101-200 miles
201-500 miles
501-1,000 miles
1,001-2,000 miles
Over 2,000 miles
I don't know
DISTANCE TRAVELING ON NEXT ROAD TRIP
Travel Sentiment Study: Fielded on May 8-10 2020”
+29%SITE USERS
+7%PAGEVIEWS
-5%BOUNCE RATE
WEBSITE TRAFFIC AND ENGAGEMENT – MAY 7-13 2020 VS. MAY 7-13, 2019
TRAVELSOUTHDAKOTA.COM