COVE Webinar February 26, 2009. What is COVE? “Comprehensive Online Video Ecosystem”...

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COVE Webinar February 26, 2009

Transcript of COVE Webinar February 26, 2009. What is COVE? “Comprehensive Online Video Ecosystem”...

COVE WebinarFebruary 26, 2009

What is COVE?

• “Comprehensive Online Video Ecosystem”

• Architecture + Infrastructure + Workflow to enable rich online video experiences

• Supports “Powered By COVE” applications

Video Hosting

CDN & Streaming

Video Hosting

CDN & Streaming

Video Asset Mgmt

Metadata

Business Rules

Video Asset Mgmt

Metadata

Business Rules

Content Workflow

Video Encoding

Quality Control

Services + Support

Content Workflow

Video Encoding

Quality Control

Services + Support

Other PBS Video Applications

COVE

Powered By COVE

COVE Project Status

• First “Powered by COVE” projects launched!• PBS Kids Go!• WorldFocus (WNET/Thirteen)• Oregon Experience (OPB)

• Finalizing Video Portal for GA • > 100 hrs. of iconic PBS series (NPS) ready for launch!

Video Portal for General Audiences • Showcase breadth & depth of full-length PBS video

content• Increase video activity & audience engagement• Provide flexible options for Stations & Producers

Rave Reviews from Users

• “When I think of PBS, I’ll think of this!”

• “I can’t wait to find the shows I missed on TV!”

• “This looks so modern. I didn’t expect this from PBS.”

• “I love the clean design. I can find everything without feeling overwhelmed. I’m in control of the experience!”

Video Portal Products

Coliseum • Video Portal for General Audiences• Stations can customize & co-brand• Local Station + National (NPS) content

Apollo • Customizable & embeddable portal for station sites• Embeddable iFrame version of Video Portal• Local Station + programmable National (NPS) content

Palladium • Embeddable portal for station sites• AKA “Plug n’ Play” – delivered as is, no customization• National (NPS) content

Savoy • Embeddable single-clip video player• Similar to YouTube embed

Next Steps• Preparing to launch Video Portal!

• Roll out Station Pilot implementations

• Collaborate with Ventures on monetization

• Gather input from Stations & Producers to influence next development phases

• Optimize architecture to support more “Powered By COVE” applications

Local/National PBS Video PlayerLocal/National PBS Video Playerpowered by COVEpowered by COVE

Local/National Video Player:Local/National Video Player:Local Station FeaturesLocal Station Features

• “Shoulder-Level” presentation of local and national content on home page and throughout the portal

• Programmable feature containers called ‘Collections’ serve up themed content of local interest

• Related content area available populated with links to off-site content, maintained by stations

• Customizable homepage program ‘Carousel’• Unique video playlists for each episode• Ability to share content with other stations

Local/National Video Player:Local/National Video Player:Local Station OpportunitiesLocal Station Opportunities

• Ability to respond quicker and more appropriately to content needs of the community

• Extend station brand through customizable ‘look-and-feel’ templates and features

• Execute your station’s video strategy with the portals content exclusion/inclusion options

• Support local content through shared content form all COVE stations

• Support on-air programming and initiatives through promotional and complementary content

Local/National Video Player:Local/National Video Player:The Pilot Program The Pilot Program

• An extensive beta program consisting of 14 representative stations and 5 alternates

• Pilot stations represent various market sizes, license-types and capabilities of the system

• Testing key features and product capabilities, such as implementation, workflow and metadata structure

• Chosen based on online survey and ‘semi-blind’ selection process

Local/National Video Player:Local/National Video Player:Next StepsNext Steps

• Complete testing of station portal instances and release admin tool to Pilot stations

• Begin staggered-support schedule for Pilot station rollout• Gather feedback regarding implementation and workflow

needs• Test and refine on-boarding procedures with Pilot alternate

stations• Begin Local/National Player rollout for the system

Station Products & Services Team:[email protected]

Station Remote Control:http://remotecontrol.pbs.org

Station Products & Services Blog:http://www.pbs.org/cove/blog

Questions?

Thank You!Joshua KinbergVideo Product [email protected]

Max DukeStation [email protected]